Statistics: Ashton Kutcher Invested $200k on Shark Tank

Ashton had been investing long before Shark Tank. He and Guy Oseary had already found companies like Uber and Airbnb while they were still much smaller businesses. And some of those early investments became worth a lot of money. By 2016, Forbes said their $30 million portfolio had grown to around $250 million.

But Shark Tank gave Ashton much smaller companies to look at. He appeared twice during Season 7 and made two deals. The Beebo was a bottle holder for parents, while Slyde Handboards made small boards for bodysurfing.

Ashton didn’t make either deal by himself. Lori was putting money into The Beebo with him, and Mark joined him for Slyde Handboards. Each complete deal was $200,000, and splitting both in half puts $200,000 on Ashton’s side.

But the two deals didn’t end up the same after Shark Tank. The Beebo deal fell apart, so Ashton never actually put his $100,000 into the company. Slyde made it through though. Ashton and Mark became investors, with each of them owning 11%.

How Much Did Ashton Kutcher Invest on Shark Tank?

Company	Accepted Deal	Ashton’s Share
The Beebo	$200,000 for 30% with Lori Greiner	$100,000
Slyde Handboards	$200,000 for 22% with Mark Cuban	$100,000
Total	$400,000 across two deals	$200,000

Ashton only had two companies in his Shark Tank portfolio, and he agreed to the same amount for each one. Lori and Ashton were getting 15% each in The Beebo. Mark and Ashton were getting 11% each in Slyde Handboards.

So there was $100,000 on Ashton’s side of The Beebo and another $100,000 on his side of Slyde. That gives him $200,000 from the two agreements he made during Season 7. Neither one was a deal Ashton made alone.

Then The Beebo stopped being part of his actual investment record. The agreement with Lori did not close after Shark Tank, so Ashton never put that $100,000 into the business. Slyde was the one that went through, with Ashton and Mark actually investing their $200,000 and taking 11% each.

Ashton Kutcher’s $100,000 Beebo Deal

Martin Hill came up with The Beebo because feeding a baby meant losing one of his hands to the bottle. His product sat over a parent’s shoulder and held the bottle in place. That left a hand free for something else.

The timing was pretty good for Ashton because he had recently become a father himself. But he still went out. Ashton thought The Beebo needed manufacturing help at that point, and that wasn’t where he thought he could do much for Martin.

Lori Greiner saw the product differently. She offered $200,000 for 30% and then asked Ashton if he wanted to come back into the deal with her. This time, Ashton said yes.

Martin took the deal, so Lori and Ashton were each getting 15% of The Beebo. If they were splitting the $200,000 equally, that put $100,000 on Ashton’s side. But the deal never closed, so Ashton didn’t actually become an investor in the company.

The Beebo didn’t disappear just because the Shark Tank deal was gone. Martin kept the business going and got the product into baby stores. Then in 2020, the company behind The Beebo was acquired by Swabbies Tech. But Ashton had never become an investor, so that sale wasn’t an exit for him.

Ashton Kutcher Invested $100,000 in Slyde Handboards

Steve Watts had grown up bodysurfing in South Africa, sometimes using whatever he could find to help him ride a wave. Years later, that turned into Slyde Handboards, a small board that straps onto your hand while you bodysurf. And Steve and Angela Ferendo had put their own money behind the idea too.

Steve and Angela had even taken $10,000 they were saving for their wedding and put it into Slyde. By the time Shark Tank came along, the business had made around $356,000 in lifetime sales. They wanted another $200,000 for 15%.

Ashton was interested, but he didn’t want to do this one by himself. Mark Cuban already had Tower Paddle Boards and knew the water-sports business much better. So Ashton wanted Mark to come into Slyde with him.

The two eventually offered $200,000 for 22%, and Steve and Angela accepted. That gave Ashton and Mark 11% each. And this time, the deal actually went through, with contemporary reporting saying both Sharks invested in Slyde.

That puts $100,000 on Ashton’s side. Slyde also got a pretty big push after Shark Tank, with its 2016 revenue projection moving from around $295,000 to about $1 million. Ashton had offered to help with Facebook marketing too.

How Much Did Ashton Kutcher Invest on Shark Tank?

Ashton’s two Shark Tank deals were both for the same amount. The Beebo got a $200,000 agreement with Ashton and Lori, and Slyde Handboards got another $200,000 agreement with Ashton and Mark. So Ashton was part of $400,000 in complete deals.

But half of that money belonged on the other Sharks’ side. Lori and Ashton were each getting 15% of The Beebo, which puts $100,000 on Ashton if they split the investment equally. Slyde is clearer because Ashton and Mark each invested $100,000 and got 11%.

So $200,000 works when we count the two deals Ashton made on Shark Tank. But he didn’t actually end up putting all of that money into the companies. The Beebo deal fell apart after filming, taking Ashton’s first $100,000 out of the picture.

Slyde was different. Ashton and Mark actually became investors, and Ashton’s part of that deal was $100,000. So he agreed to $200,000 on Shark Tank, but only $100,000 can be clearly followed into a completed investment.

What Happened to Ashton Kutcher’s Shark Tank Companies?

The Beebo kept going even though Ashton and Lori were no longer part of it. Martin got the product into baby stores, and then in 2020 the company behind The Beebo was acquired by Swabbies Tech.

Slyde still had Ashton and Mark with it after Shark Tank. The company added more products and got into more stores. And after the episode, Slyde’s 2016 revenue projection went up to around $1 million.

But it is harder to say exactly where Slyde stands now. The company clearly had years of business after Shark Tank, although its more recent online activity has been much quieter. There also hasn’t been a public acquisition or another exit that tells us what happened to Ashton’s 11%.

So the two companies both continued after appearing on television, but only one continued with Ashton as an investor. The Beebo eventually had an acquisition that had nothing to do with him. Slyde gave Ashton the real investment, but we still don’t know how much money he has made from it.

Ashton Kutcher Was Already a Startup Investor

Ashton was already investing in technology companies before Shark Tank. In 2010, he started A-Grade Investments with Guy Oseary and Ron Burkle. And they got into some companies pretty early. Uber, Airbnb, Spotify, Warby Parker and Houzz were all part of the investments they made.

Airbnb gives a pretty good idea of how much one of those early investments could grow. A-Grade had put $2.5 million into the company. Forbes said that investment was worth about $90 million by 2016.

And Ashton was already moving on to another investment company by then. He and Guy Oseary started Sound Ventures in 2015, the same year Ashton first appeared on Shark Tank. So the two $100,000 deals viewers saw on television were a very small part of the investing he was doing.

Ashton Kutcher’s Current Investor Status

Ashton moved into another investment company in 2026. He started Decimal Capital with Morgan Beller after spending years with Sound Ventures. And they were already trying to raise $500 million for the new firm’s first fund.

Decimal wasn’t looking for just another group of internet companies. Ashton and Morgan wanted to invest in things like energy, infrastructure and deep technology. A lot of that was connected to what artificial intelligence would need as it kept growing.

Artificial intelligence is part of why those businesses are interesting to them. AI needs plenty happening behind the software, including electricity and the infrastructure needed to run all that computing. So Decimal is looking at some of the companies building those things.

Ashton didn’t stop investing when his Shark Tank appearances ended. More than ten years later, he was starting another venture firm and looking for a new group of companies. And $500 million is quite a different amount of money from the two $100,000 deals he made in the Tank.

Final Words

Ashton knew technology companies pretty well by the time he came to Shark Tank. But that isn’t what he ended up investing in there. The Beebo was made to hold a baby’s bottle, and Slyde Handboards gave bodysurfers a small board to ride waves with.

And Ashton didn’t want to do either deal alone. Lori had the experience he was missing with The Beebo, while Mark already knew the water-sports business when Slyde came along. Ashton was pretty comfortable having another Shark there when that person knew something he didn’t.

Slyde was the one Shark Tank deal where Ashton actually ended up putting his money in. He and Mark became investors, while The Beebo deal never made it that far. So Ashton agreed to $200,000 in the Tank, but only $100,000 can be clearly followed into an investment.

And Shark Tank was only a small piece of what Ashton was doing with his money. He had already invested in companies like Uber and Airbnb before the show. More than a decade later, he was starting Decimal Capital and trying to raise $500 million for another group of investments.