Statistics: Bethenny Frankel Invested $625,000 on Shark Tank

Bethenny Frankel entered Shark Tank Season 9 with years of business experience. She was already popular for building Skinnygirl before sitting in the guest Shark chair. Therefore, Bethenny did not come on the show only with money because she had spent years building companies, brands and investments.

However, she did not remain on Shark Tank long enough to build a big portfolio. Bethenny made three accepted deals from her five appearances across Seasons 9 and 10, investing in No Mo-Stache, Snarky Tea and Yumble. Her attributed investment from the three companies came to $625,000.

The largest one was Yumble, where Bethenny invested alone. She offered $500,000 for 6% equity, giving Bethenny the complete $500,000 investment in our record. She invested the remaining $125,000 through No Mo-Stache with Lori Greiner and Snarky Tea with Kevin O’Leary.

Yumble also dominated Bethenny’s investment money. The $500,000 represented 80% of the complete amount, while No Mo-Stache and Snarky Tea made up the other 20%. For someone with only three deals, one company carried almost everything in her Shark Tank record.

The $625,000 figure has another problem that should not be ignored. It represents the money accepted by entrepreneurs inside the Tank, but there is not enough evidence to confirm that all three agreements closed under the same terms after filming. Therefore, Bethenny’s accepted Shark Tank investment and her confirmed actual investment should not be considered the same number.

How Much Did Bethenny Frankel Invest on Shark Tank?

Bethenny Frankel invested an attributed $625,000 in three Shark Tank companies. Yumble was her only deal without another Shark, while No Mo-Stache and Snarky Tea were partnerships. All three investments happened during Seasons 9 and 10.

The calculation does not have much complication either. Yumble contributes the complete $500,000 because Bethenny invested alone, while No Mo-Stache is divided equally with Lori and Snarky Tea with Kevin. This gives Bethenny $50,000 from No Mo-Stache and another $75,000 from Snarky Tea.

Only $25,000 separated both group investments. However, the $500,000 Yumble commitment was four times as large as No Mo-Stache and Snarky Tea combined. One company basically carried Bethenny Frankel’s small Shark Tank portfolio.

This gives Bethenny one solo deal and another two investments with Sharks. The three agreements also represent her complete portfolio because she did not return after Season 10 to add more companies. So basically, two seasons carry everything when we discuss Bethenny Frankel as a Shark Tank investor.

However, calling the complete $625,000 actual money invested would be too early. Yumble’s agreement did not survive under the television terms, while the final Snarky Tea ownership structure reportedly changed after filming. We know what Bethenny agreed to invest inside the Tank, but the post-show process spoils the fun when calculating the actual amount.

Bethenny Frankel’s Season-by-Season Investments

Bethenny Frankel started her Shark Tank investment record during Season 9. No Mo-Stache and Snarky Tea were the two companies that got her money, and Bethenny committed an attributed $125,000 across the season. Both were group agreements.

She returned during Season 10. This time Yumble added another $500,000 to her record. Her complete Shark Tank portfolio was finished after only two seasons.

Bethenny Frankel Invested $50,000 in No Mo-Stache

Jennifer Paschall and Gita Vasseghi entered Shark Tank with No Mo-Stache, a simple solution to an annoying beauty problem. Facial hair can require salon visits or other removal methods whenever women want to get rid of it. No Mo-Stache basically gave women portable waxing strips they could use more conveniently.

Bethenny and Lori eventually agreed to invest $100,000 in the company. Jennifer and Gita accepted, giving Bethenny an attributed $50,000 under an equal cash split. No Mo-Stache became her smallest accepted Shark Tank commitment.

After their appearance on Shark Tank, No Mo-Stache continued operating. In terms of product offers, the original waxing strips remained available. Jennifer and Gita also expanded their product line to include additional personal-care products.

The current collection is also much bigger than what Jennifer and Gita originally presented to the Sharks. Customers can purchase more personal-care products beside the original waxing strips. No Mo-Stache later appeared in a Shark Tank update with Bethenny and Lori.

Bethenny Frankel Invested $75,000 in Snarky Tea

Jenni-Lyn Williams entered the Tank with her company, Snarky Tea. The company sold tea with humorous names, distinctive packaging and personality around the brand. Jenni-Lyn sought $150,000 from the Sharks.

The product also gave Bethenny an obvious place to help. She had spent years around branding, marketing and consumer products, while Kevin O’Leary understood dealmaking and financing much better than her. Suddenly, the weaknesses of one Shark could be covered by the strengths of the other.

Bethenny and Kevin eventually agreed to invest $150,000 in Snarky Tea. Jenni-Lyn accepted, giving Bethenny an attributed $75,000 under an equal split. The tea company became her larger Season 9 investment.

The ownership terms reportedly changed after the episode, while Bethenny and Kevin remained involved with Snarky Tea. The television agreement did not continue exactly as viewers saw it.

Snarky Tea continued operating after Shark Tank. In terms of product offers, the tea line remained available for years. The company also expanded its product line to include gifts and other related products.

The exact financial return is another story. The final private ownership documents are not available, and Bethenny has never publicly disclosed exactly how much money she made from Snarky Tea. Therefore, putting an exact profit number on the attributed $75,000 would be nothing more than guesswork.

Bethenny Frankel Invested $500,000 in Yumble

Joanna and David Parker appeared on Shark Tank to pitch their prepared children’s meal business, Yumble. The duo introduced a convenient way for parents to feed their children using ready-made meals.

Yumble was another food business that indeed solved a problem. Parents can find preparing meals for children time-consuming. However, Yumble prepared the meals, which consumers could order directly through the service.

Bethenny eventually offered $500,000 for 6% equity. Joanna and David accepted, putting Yumble at an implied valuation of approximately $8.33 million. The complete amount belongs to Bethenny because no other Shark joined the agreement.

Unfortunately, the Yumble deal spoiled the fun after Shark Tank. The agreement did not close, so the $500,000 attributed to Bethenny should only be considered an accepted television commitment. The exact reason for the deal falling apart has never been publicly explained.

Yumble continued operating for several years after Shark Tank. Bethenny’s failed agreement did not stop Joanna and David from continuing the business. The company raised money from other investors before later changing ownership.

However, things became much worse later. Yumble stopped operating independently, changed ownership and went through an attempted revival that eventually failed. Therefore, I would classify Yumble as out of business rather than a completed Bethenny Frankel investment.

The failed deal also gives us a good example of why accepted and completed Shark Tank investments should remain separate. Bethenny gets $500,000 from Yumble when we rank the money promised inside the Tank. However, the same amount disappears when we discuss publicly supported actual investment.

Bethenny Frankel’s Average Shark Tank Investment

Bethenny Frankel averaged approximately $208,333 per accepted Shark Tank deal. The calculation comes from dividing her $625,000 investment total between three companies. Her median attributed commitment was $75,000.

Yumble basically carried Bethenny’s Shark Tank portfolio. The $500,000 represented 80% of everything she committed on the show. Without this deal, her lifetime investment record would have stopped at only $125,000.

Bethenny Frankel’s Solo and Group Deals

Bethenny Frankel made one solo deal and two group deals during her Shark Tank appearances. Yumble was the only agreement without another Shark and contributed the complete $500,000. No Mo-Stache and Snarky Tea brought other Sharks into the deals.

The calculation does not have much complication either. Yumble contributes the complete $500,000 because Bethenny invested alone, while No Mo-Stache is divided equally with Lori and Snarky Tea with Kevin. This gives Bethenny $50,000 from No Mo-Stache and another $75,000 from Snarky Tea.

Yumble did not have this problem. Bethenny offered the complete $500,000 alone, so there is no second Shark requiring another split. One solo agreement therefore contributes four times as much money as her two attributed group investments combined.

Bethenny Frankel’s Largest and Smallest Shark Tank Investments

Yumble became Bethenny Frankel’s largest accepted Shark Tank investment at $500,000. No Mo-Stache sits at the other end with an attributed $50,000. The difference between both companies is $450,000.

Snarky Tea was much closer to the smaller investment. Bethenny receives $75,000 from the complete $150,000 agreement with Kevin. Only $25,000 separated Snarky Tea from No Mo-Stache. Yumble was another story. Bethenny offered the complete $500,000 alone. The agreement did not close after filming.

Yumble survived for some time without Bethenny. Joanna and David continued the children’s meal business and raised money from other investors after the Shark Tank agreement collapsed. Therefore, losing Bethenny did not kill the company immediately.

Where Did Bethenny Frankel’s $625,000 Go?

Bethenny’s three attributed commitments were $50,000, $75,000 and $500,000. No Mo-Stache and Snarky Tea contributed $125,000 together. Yumble contributed the remaining $500,000.

The complete No Mo-Stache and Snarky Tea agreements were actually worth $250,000 together. However, Bethenny shared both deals with another Shark, leaving only $125,000 attributed to her. Yumble alone contributed four times this complete group-deal amount.

Did Bethenny Frankel Make Money From Shark Tank?

The exact financial return is another story. The final private ownership documents are not available, and Bethenny has never publicly disclosed exactly how much money she made from No Mo-Stache and Snarky Tea. Therefore, putting an exact profit number on the two companies would be nothing more than guesswork.

Simply seeing a company remain in business does not give us Bethenny’s profit. We can calculate the money entrepreneurs accepted from her inside the Tank. The money that eventually came back to Bethenny is not public.

Conclusion

Bethenny Frankel committed $625,000 across three accepted Shark Tank deals during Seasons 9 and 10. Yumble contributed $500,000, Snarky Tea added an attributed $75,000 and No Mo-Stache another $50,000. Two seasons were enough to build the complete portfolio.

Yumble basically carried the money. The $500,000 represented 80% of Bethenny’s complete Shark Tank commitment, while No Mo-Stache and Snarky Tea combined for only $125,000. Without Yumble, her lifetime Shark Tank investment record would have stopped at $125,000.

This leaves Bethenny with two companies that continued beyond their Shark Tank appearances and one company that eventually failed. However, the company failures and successes do not directly tell us how much money Bethenny made. The investment agreements are another story.

Yumble never became a completed Bethenny investment. No Mo-Stache and Snarky Tea remained operating after their episodes. The exact money Bethenny made from her $625,000 Shark Tank portfolio remains private. The exact money Bethenny made from her $625,000 Shark Tank portfolio remains private.