Statistics: Bethenny Frankel Invested $625k on Shark Tank

Is the money always the most useful part of getting a Shark? Bethenny Frankel had already built Skinnygirl before joining Shark Tank Season 9. She knew consumer products, branding and how much work goes into making people notice a business. So, she had some experience an entrepreneur could actually use. She had already grown a business of her own.

Bethenny did not end up building a very long Shark Tank record though. She appeared five times in Seasons 9 and 10 and made three deals. No Mo-Stache, Snarky Tea and Yumble. That was it. Bethenny’s share of the three investments comes to $625,000.

And then you look at Yumble. Bethenny offered $500,000 for 6% of the children’s meal company, all by herself. No second Shark was there to divide the money with. So, one company alone accounts for $500,000 of her complete amount. The other two only add another $125,000 together.

No Mo-Stache was one of those smaller deals. Bethenny joined Lori Greiner on a $100,000 investment, which puts Bethenny’s half at $50,000. Snarky Tea gave her another $75,000 after she joined Kevin O’Leary on that deal.

How Much Did Bethenny Frankel Invest on Shark Tank?

Three businesses gave Bethenny Frankel her complete $625,000 Shark Tank amount. And all of this happened within Seasons 9 and 10. She never came back later and added another company to the list.

Yumble was the only deal Bethenny did without another Shark. That one was $500,000. No Mo-Stache and Snarky Tea were shared deals, so Bethenny only gets her part of the money from those. $50,000 from No Mo-Stache and $75,000 from Snarky Tea. There is only $25,000 between the two.

But Shark Tank has another side to these numbers. The deal we watch on television still has to make it through everything that happens after filming. Yumble didn’t. The $500,000 agreement never closed.

Snarky Tea reportedly changed from what viewers originally saw too. So, we know Bethenny agreed to $625,000 inside the Tank. Saying she actually invested that exact amount would be a different thing. There simply isn’t enough public information to put such a clean number on it.

Bethenny Frankel’s Season-by-Season Investments

Season 9 was the smaller one for Bethenny. She made two deals, and both had another Shark beside her. No Mo-Stache was with Lori Greiner and Snarky Tea was with Kevin O’Leary. Bethenny’s part from the two came to $125,000.

Then Season 10 gave her Yumble. Just one business, but Bethenny agreed to invest $500,000 in it. That was four times her complete Season 9 amount. And after Yumble, there was no next deal. Bethenny’s Shark Tank investing ended there.

Bethenny Frankel Invested $50,000 in No Mo-Stache

Jennifer Paschall and Gita Vasseghi brought No Mo-Stache into the Tank. The product was portable waxing strips for women. Pretty simple. You could keep them around and use them when going to a salon was not really convenient.

Bethenny joined Lori Greiner for this one. Together, the two Sharks agreed to invest $100,000, leaving Bethenny with a $50,000 share. No Mo-Stache continued after Shark Tank too. The company kept selling its waxing strips and later added other personal-care products.

Bethenny Frankel Invested $75,000 in Snarky Tea

Jenni-Lyn Williams entered the Tank with her company, Snarky Tea. The company sold tea with humorous names, distinctive packaging and personality around the brand. Jenni-Lyn sought $150,000 from the Sharks.

The product also gave Bethenny an obvious place to help. She had spent years around branding, marketing and consumer products, while Kevin O’Leary understood dealmaking and financing much better than her. Suddenly, the weaknesses of one Shark could be covered by the strengths of the other.

Bethenny and Kevin eventually agreed to invest $150,000 in Snarky Tea. Jenni-Lyn accepted, giving Bethenny an attributed $75,000 under an equal split. The tea company became her larger Season 9 investment.

The ownership terms reportedly changed after the episode, while Bethenny and Kevin remained involved with Snarky Tea. The television agreement did not continue exactly as viewers saw it.

Snarky Tea continued operating after Shark Tank. In terms of product offers, the tea line remained available for years. The company also expanded its product line to include gifts and other related products.

The exact financial return is another story. The final private ownership documents are not available, and Bethenny has never publicly disclosed exactly how much money she made from Snarky Tea. Therefore, putting an exact profit number on the attributed $75,000 would be nothing more than guesswork.

Bethenny Frankel Invested $500,000 in Yumble

Joanna and David Parker brought Yumble to Shark Tank with prepared meals for children. The meals were already made and ready for kids to eat. For parents who don’t always have time to cook, that could make things a lot easier.

Bethenny offered $500,000 for 6% of the company. She took this one by herself. At those numbers, Yumble was valued at around $8.33 million. A pretty big jump from the two smaller deals Bethenny made in Season 9.

However, Yumble never actually received that $500,000 from Bethenny. The deal did not close after filming, and the reason was never made public. The company still continued and raised money from other investors.

Yumble later changed ownership as well. There was an attempt to bring the business back, but that did not last. The company eventually stopped operating on its own.

Bethenny Frankel’s Average Shark Tank Investment

Bethenny’s average accepted investment comes to about $208,333. But she was not usually putting more than $200,000 into a business. Two of her three amounts were only $50,000 and $75,000. Yumble is what pulls that average up so much.

The median is $75,000, which actually looks much closer to her smaller deals. Take Yumble out and Bethenny only has $125,000 between No Mo-Stache and Snarky Tea. Yumble alone makes up 80% of her complete Shark Tank amount.

Bethenny also made only one deal without another Shark. Again, Yumble. She agreed to put the complete $500,000 into that business herself.

No Mo-Stache and Snarky Tea were both shared deals. Bethenny’s part from those two together was $125,000. So, her one solo deal was four times the money she had in both group deals combined.

Bethenny Frankel’s Solo and Group Deals

Bethenny Frankel made one solo deal and two group deals during her Shark Tank appearances. Yumble was the only agreement without another Shark and contributed the complete $500,000. No Mo-Stache and Snarky Tea brought other Sharks into the deals.

The calculation does not have much complication either. Yumble contributes the complete $500,000 because Bethenny invested alone, while No Mo-Stache is divided equally with Lori and Snarky Tea with Kevin. This gives Bethenny $50,000 from No Mo-Stache and another $75,000 from Snarky Tea.

Yumble did not have this problem. Bethenny offered the complete $500,000 alone, so there is no second Shark requiring another split. One solo agreement therefore contributes four times as much money as her two attributed group investments combined.

Bethenny Frankel’s Largest and Smallest Shark Tank Investments

A $450,000 gap is quite big when Bethenny only made three deals. Yumble was at one end with $500,000, while No Mo-Stache was only $50,000. Snarky Tea sits much closer to No Mo-Stache at $75,000.

So, there was only $25,000 between her two smaller investments. Then suddenly there is Yumble with half a million dollars. Bethenny was also putting up that complete amount herself.

And this is the deal that didn’t close. Yumble lost Bethenny’s $500,000 after filming, but the company did not disappear right away. Joanna and David kept the business going and raised money from other investors.

Where Did Bethenny Frankel’s $625,000 Go?

No Mo-Stache and Snarky Tea were actually $250,000 worth of complete deals together. But Bethenny did not have to put up all of that money. Lori shared No Mo-Stache with her, and Kevin shared Snarky Tea. Bethenny’s part from both therefore comes down to $125,000.

Yumble was much easier to count. Nobody joined Bethenny on the deal, so the complete $500,000 sits under her name. Add the other $125,000 and you get her $625,000 Shark Tank total.

So, most of Bethenny’s money did not really get spread across three businesses. One company took $500,000 of it, while the other two shared what was left.

Did Bethenny Frankel Make Money From Her Shark Tank Deals?

There are two businesses that could have made Bethenny money here: No Mo-Stache and Snarky Tea. Both continued after Shark Tank. No Mo-Stache kept selling its waxing products, while Snarky Tea continued with teas, gifts and other items.

But we are missing the important part. Neither company has shared what Bethenny actually earned. Snarky Tea’s ownership terms also changed after filming, which makes the original television deal even less useful for working out her return.

Yumble is not part of this calculation at all. Bethenny agreed to invest $500,000, but the deal never closed. So, if Bethenny made a profit from her Shark Tank investments, it would have come from the other two businesses. How much? That number remains private.

Conclusion

Bethenny agreed to $625,000 on Shark Tank, but she did not end up putting $625,000 into three businesses. Yumble’s $500,000 deal never closed. That was most of the money right there.

No Mo-Stache and Snarky Tea are the two that continued with Bethenny after filming. No Mo-Stache kept selling its waxing products, while Snarky Tea continued after its deal terms were changed. Both businesses stayed around for years.

Bethenny only made three deals during Seasons 9 and 10. One was very large and never happened, while the other two were much smaller. And for those two, we still don’t know how much Bethenny actually made.