Statistics: Chip & Joanna Gaines Invested $350k on Shark Tank

Chip and Joanna Gaines had already been doing business for a long time before Shark Tank. Magnolia started with a small shop in Waco, and then it just became much bigger. There were home products, stores, Fixer Upper and a lot more around the Magnolia name.

They also didn’t take very long to make their first Shark Tank investments. GoodEgg and Repaint Studios both got deals from Chip and Joanna during their first appearance. Then they came back later in Season 17 and found BocceRoll.

GoodEgg was something Joanna could understand pretty easily. She keeps ducks herself, and GoodEgg was made for cleaning fresh eggs. So, this was a problem she had actually dealt with before.

Then there was Repaint Studios. Chip and Joanna had spent years renovating homes, and this was a reusable paint tray. BocceRoll was a backyard game, something different from the other two, but Chip and Joanna could see their own family playing it.

So, three businesses came from only two appearances. Chip and Joanna’s part of those accepted deals comes to about $350,000, with the BocceRoll amount requiring an equal-share counting assumption because its three Sharks never publicly explained how they were dividing the $100,000. And Magnolia still lists all three businesses among the companies Chip and Joanna are supporting.

How Much Did Chip and Joanna Gaines Invest on Shark Tank?

GoodEgg is the one deal where the money is simple. Chip and Joanna offered $200,000 for 20% and there was no other Shark with them. So, the complete $200,000 goes to Chip and Joanna.

Repaint Studios had Barbara Corcoran too. The complete deal was $250,000 for 15%, but Barbara was getting 10% and Chip and Joanna were getting 5%. Reporting around the deal also put one-third of the money with the Gaineses, which comes to about $83,333.

BocceRoll had Lori Greiner in the deal too. Lori, Chip and Joanna offered $100,000 for 25%, and the founders took it. But they never said how that $100,000 was going to be divided between the three Sharks.

So, we have to count this one a little differently. If each Shark gets one-third, Lori gets about $33,333 and Chip and Joanna get about $66,667 together. We don’t actually know if they divided the money this way though.

That $66,667 brings Chip and Joanna’s total Shark Tank amount to about $350,000. But this is only the total value of the deals they agreed to in the Tank. It doesn’t necessarily mean all of that money went into the businesses. Repaint Studios later said its deal didn’t close after filming, so at least part of that $350,000 never happened the way viewers saw it.

Chip and Joanna Gaines Invested $200,000 in GoodEgg

Amy and Bryce Van Leuven were already raising chickens and ducks at home. And when you are getting fresh eggs, some of them are going to come out dirty. They wanted an easier way to clean them, and that eventually became GoodEgg.

GoodEgg made a silicone brush for the eggs and also had an enzyme-based wash to use with it. Tim Rowberry later came into the business with Amy and Bryce. And this little egg-cleaning business had already reached around $2.5 million in sales before the three of them walked into Shark Tank.

But getting GoodEgg started wasn’t exactly simple. Amy was pregnant when she was diagnosed with Stage IV breast cancer, right around the time the product was getting close to launch. The business had to wait for a while. GoodEgg later started giving 10% of its profits to help other people and families dealing with cancer.

The founders wanted $200,000 for 10% when they met the Sharks. Chip and Joanna liked the business, but they wanted twice that ownership. They offered $200,000 for 20%, and even after the founders tried to get them down to 15%, Chip and Joanna stayed at 20%.

Amy, Bryce and Tim took the deal. That made GoodEgg the only one of Chip and Joanna’s three Shark Tank investments where another Shark was not involved. Magnolia still lists GoodEgg among the businesses Chip and Joanna are supporting, while GoodEgg continues selling its egg brushes and cleanser.

Chip and Joanna Gaines Invested About $83,333 in Repaint Studios

Billie Asmus had been working on Repaint Studios for quite a while before Shark Tank. She had used money from her 401(k), taken a family loan and found other financing to get the business moving. Then her first 5,000 Repaint Trays sold out within four months.

The Repaint Tray was made for those times when you stop painting before the job is done. Instead of leaving the paint sitting there, you could cover the tray and come back to it later. The liner could be used again too. And Billie had already started getting Repaint Studios into stores like Lowe’s before she went on Shark Tank.

She went in asking for $250,000 for 5%. Barbara Corcoran offered the full $250,000, but she wanted 15%. Billie still wanted Chip and Joanna in the deal though, and they eventually came in with Barbara.

Barbara was getting 10% of the company and Chip and Joanna were getting 5%. The complete deal was still $250,000 for 15%. Reporting around the deal put about one-third of that money with Chip and Joanna, or roughly $83,333.

The Repaint Studios deal didn’t make it through after Shark Tank. Billie kept going with the business anyway. Repaint Studios continued growing, just without that Shark Tank deal ever being completed.

Chip and Joanna Gaines Invested About $66,667 in BocceRoll

BocceRoll had already found a lot of people who wanted the game before Shark Tank. Its Kickstarter campaign was only trying to raise $10,000, but it ended up with $155,259 from 1,419 backers. The company says it reached that first $10,000 in about ten minutes.

The game came from Nikki Hageman, Ben Fisher and Claude Drehfal. It uses a ramp and rolling balls, with some parts of bocce mixed into a backyard target game. The ramp rolls up too, so the pieces can be packed away when you are finished playing.

By 2024, BocceRoll had made around $560,000 to $564,000 in sales. The founders were expecting the next year to get close to $1.1 million, and they were asking the Sharks for $100,000 for 10%. Chip and Joanna liked the game, and Lori Greiner came into the deal with them.

The three Sharks offered $100,000 for 25%, and Nikki, Ben and Claude accepted. Nobody said exactly how Lori, Chip and Joanna would divide the $100,000 though. If it is split equally between the three Sharks, Chip and Joanna’s part comes to about $66,667.

BocceRoll is still selling the game and accessories. Magnolia also lists the company among the businesses Chip and Joanna are supporting. But there still isn’t public information showing exactly how the money or ownership was divided after filming.

What Happened to Chip and Joanna Gaines’ Shark Tank Companies?

There was still plenty happening with the three businesses after Shark Tank. GoodEgg continued selling its brushes and egg cleanser, and BocceRoll kept selling its game and accessories. Repaint Studios was growing too, even without its Shark Tank deal being completed.

Repaint Studios didn’t stop when the Shark Tank deal fell through. Billie kept working on the business, and the company got into Lowe’s and Home Depot. It later expanded into New Zealand too. Billie also raised another $400,000 from other investors.

GoodEgg continued with something that had been part of Amy’s story from the beginning too. The company says it gives 10% of its profits to help people and families affected by cancer. And its egg-cleaning products are still being sold.

Chip and Joanna still have a connection with the three businesses too. Magnolia has GoodEgg, Repaint Studios and BocceRoll on its list of businesses they are supporting. We don’t know exactly what Chip and Joanna own in them today or how much money actually went into the deals. But Magnolia is still supporting all three.

How Successful Were Chip and Joanna Gaines on Shark Tank?

It is still pretty early to know how successful Chip and Joanna were as Sharks. Their first deals only came in Season 17, and there are just three businesses to look at. None of those companies has been acquired or had another big exit that gives us a number for what Chip and Joanna made.

And we don’t have a return number from the businesses either. There is no public information showing dividends or other money that Chip and Joanna have received from GoodEgg, Repaint Studios or BocceRoll. We don’t even know their current ownership in all three companies.

What we can see is that the businesses are still going. Repaint Studios has grown quite a bit since Shark Tank, and GoodEgg and BocceRoll are still selling their products too. But a company doing well doesn’t automatically mean a Shark made money from it.

So, there isn’t really a number we can put on Chip and Joanna’s Shark Tank success yet. Their three businesses are still around, but what Chip and Joanna actually made from them is not public. And with the Repaint Studios deal not closing, we already know the original $350,000 doesn’t work as a number for calculating their return.

Conclusion

Chip and Joanna Gaines didn’t make a lot of Shark Tank deals. They only appeared twice and ended up with GoodEgg, Repaint Studios and BocceRoll. Their part of those three accepted deals comes to about $350,000.

But we already know the complete $350,000 didn’t simply turn into three finished investments. Repaint Studios said its deal never closed, and BocceRoll’s $66,667 amount is only what we get by splitting the $100,000 equally between Lori, Chip and Joanna. GoodEgg is the easiest one because Chip and Joanna were the only Sharks in that $200,000 deal.

All three businesses are still going after Shark Tank. GoodEgg still has its egg-cleaning products, BocceRoll is still selling its backyard game, and Repaint Studios continued growing even though its deal didn’t close. Chip and Joanna haven’t moved away from the businesses either. Magnolia still lists all three as companies they are supporting.

But how much money did Chip and Joanna actually end up putting into them? We don’t really know. And we don’t know how much they have made from these businesses either. Their deals are still pretty new, so there just isn’t enough information yet.