Krista Rosen and Dr. Inga Potter came into Shark Tank from Maine to show the utilization of one of the most famous ocean-nutritious plants, kelp. They mentioned that it’s a sugary, brown seaweed. But it is not for an everyday dinner table recipe. That’s why they made a beauty product from kelp, which is a facial oil. It’s best for the skin because it protects the skin barrier and nourishes it.
These two are the co-founders of their brand, Cold Current Kelp, which is a women-owned skincare brand, and the company is in Kittery, Maine.
Their business is a combination of kelp, which is antioxidant and nutritious, with scientific research and skincare. They grow their own sugar kelp for the manufacturing of their product, which proves that it’s one hundred percent natural.
Kelp contains antioxidants, minerals, polysaccharides, and carotenoids, which support its scientific research perspective. These compounds keep the product hydrating and increase the shelf life.
These ladies entered Shark Tank seeking $100,000 for 10% equity in their company, whose valuation is $1 million.
In this article, we will discuss their sales, margins, and price. We will also discuss whether they got the deal or not.
Cold Current Kelp Net Worth
Krista Rosen and Dr. Inga Potter went on Shark Tank asking for $100,000 for 10% of Cold Current Kelp. This meant they valued the company at $1 million. They did not make a deal with any Shark, so there was no new deal valuation for the company. The episode aired on September 30, 2026. Cold Current Kelp made $14,000 in sales in 2023, $41,000 in 2024, $95,000 in 2025, and projected about $99,000 in sales for 2026. The company is still active and continues to sell its kelp-based skincare products online and through wholesale retailers. It has also received major research grants to support its kelp research and product development. Based on its current sales, product margins, retail presence, and early stage of growth, the current net worth of Cold Current Kelp is estimated to be around $400,000 to $600,000 as of 2026.
Did Cold Current Kelp Get a Deal on Shark Tank?
Unfortunately, they did not get a deal from the Sharks. They asked for $100,000 for 10% equity. The Sharks did not offer them any deal because the Sharks thought their product was not valued enough to ask for a million-dollar investment. They were too early for the investment.
Sara and Erin thought the packaging was not attractive. They said, “You guys add collagen and elastin to the product but did not mention any visuals on the packaging regarding these compounds to attract the customer to buy.” Because of all these reasons, they did not get any offers.
Cold Current Kelp Shark Tank Deal Table
| Shark’s name | Offer & Demand | Accepted |
|---|---|---|
| Lori Greiner | Out | No |
| Rashaun Williams | Out | No |
| Sara Foster & Erin Foster | Out | No |
| Kevin O’Leary | Out | No |
| Barbara Corcoran | Out | No |
Founders’ Backstory
Dr. Inga and Krista got the inspiration for Cold Current Kelp when they met each other at the parents’ meeting at their children’s preschool. Inga is a PhD scholar in marine science. When they went on a walk, Dr. Potter mentioned she had always wanted to build a kelp business. She knows that kelp is eco-friendly and can be grown without any fertilizers, farmland, or freshwater.
On the other hand, Krista is an attorney in Maine and also showed interest in climate solutions. So, both agreed to become partners, and that’s why they introduced their product, kelp-based facial oil.
Even though neither had any prior experience in marine and aquaculture, they still did research and community collaboration. By attending webinars related to aquaculture, they consulted experts in the aquaculture industry and successfully launched their product in August 2023.
Cold Current Kelp Shark Tank Pitch
Krista and Inga started their pitch by showing the sugary kelp, which survived the harsh ocean conditions. They just wanted to change the concept that seaweed is only used for eating. That’s why they introduced a women’s skincare brand facial oil made from kelp. They mentioned that they did not get it from the market. They grew kelp on farms and then used the natural ingredients for the oil.
After kelp is harvested, it is dried and processed for further processing. They extracted the useful compounds, which are beneficial for the skin, and then incorporated them into oil.
Compounds include antioxidants, which protect the skin barrier, collagen, elastin, polysaccharides, and carotenoids. That’s how they made their natural kelp-based facial oil.
Shark Questions, Negotiations, Discussion & Reactions
The Sharks were concerned about the manufacturing, clinical trials, pricing, and sales. That’s why they asked several questions.
Sara asked whether this product claims to reduce wrinkles and if they had done any clinical trials. Inga replied that no, they had not done any clinical trials yet.
Then the Sharks asked about what made Cold Current Kelp different and more magical than other facial oils.
Inga replied that kelp contained special compounds like polysaccharides and carotenoid pigments, which contain excessive nutrients, minerals, and vitamins that are beneficial for the skin.
Kevin O’Leary asked about their sales from launch to now.
Inga replied that they launched their first product in 2023 and made sales of $14,000, while in 2024 the sales reached $41,000.
In 2025, their sales were $95,000, and their current year’s sales are $99,000.
Lori Greiner asked what they sell it for and what the manufacturing cost is. Inga replied that for the large one, they charged $68, while the manufacturing cost is $6. For the small one, they charged $28, and the manufacturing cost is $4.
After all these questions, they still did not get any offer.
Why Some Sharks Said No
The Sharks said no to the deal because of the company’s stage of development.
Kevin said, “Why are you guys asking for millions of dollars of investment when your business is still new?” Barbara Corcoran agreed with Kevin and raised the same question.
The other important reason was the lack of clinical trials. Even though the founders manufacture their product based on scientific research, how could they forget the clinical trials?
Lori said no to the deal because she doesn’t think it’s her niche. She agreed with them and all the points they mentioned, but she said, “I would prefer to eat the seaweed and kelp instead of applying it to the skin.”
Rashaun Williams said he did not see any profit margin in the business; that’s why he said no. Sara and Erin said no because of the packaging and how the packaging communicates with the customer.
Where To Buy KelpGlow and Product Features
The main product of Cold Current Kelp is their facial oil. It is made from kelp-based vitamins, antioxidants, polysaccharides, and carotenoid pigments.
They grow the kelp themselves and use it in their product, which enhances the trust of the customers that they are using natural ingredients instead of chemical-based ingredients.
The facial oil provides skin nourishment and supports and protects the skin barrier. The price for the facial oil is $68 for the large one and $28 for the small one. Customers can buy it from their official website.
What Happened To Cold Current Kelp After Shark Tank?
Cold Current Kelp entered Shark Tank after several years of development. Even though they did not secure the deal, they got feedback from the Sharks, which helped them come back even stronger. Like packaging, clinical trials are compulsory for skincare brands. The most beneficial fact is that they got global recognition because of their appearance on Shark Tank.
Conclusion
Krista Rosen and Dr. Inga entered Shark Tank seeking $100,000 for 10% equity in their company, Cold Current Kelp. Their main product is facial oil, which is made from kelp and seaweed. Kelp contains special compounds that protect the skin and nourish it.
Even though they have decent sales, the Sharks found their product was still at an early stage of development. That’s why they did not get any offer. Their appearance on Shark Tank gave them feedback about which facts need improvement, like packaging, which was the major concern of Sara and Erin. So, with the help of the Sharks’ feedback, they can come back even stronger in the future. So, stay tuned to witness their success.
Hi. I’m Daniyal Durrani. A CA-finalist, CPA-UK, and Master in Economics, with a decade-long business studies experience. I work as an Audit and Business Advisory Manager in a globally recognized accounting firm. I have been watching Shark Tank for a long time and have always admired the innovative business ideas. The revolutionary solutions to unaddressed day-to-day problems presented on the show used to impress me like no other thing on TV. Read more About me.
