Hella Awkward is a fun card game that helps people get to know each other better by asking interesting and funny questions. It’s all about having good conversations that can sometimes be a little awkward, which can actually make things more fun!
The game has 140 different questions that are split into four groups: relationships, dating, real talk, and an extra group that talks about more private topics. This makes it a great way to hang out with friends and family and share some memorable moments.
Hella Awkward Net Worth Shark Tank Update 2025
Brittany Rowe asked for a $200,000 investment in exchange for 10% equity in her company. This meant she valued her company at $2 million. She made a deal with Robert Herjavec for $200,000 in exchange for 10% of her company. This deal maintained her company’s valuation at $2 million. After the show aired, Hella Awkward saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Hella Awkward in 2025 is about $2.93 million.
The game was created by Brittany Rowe, who went on a popular TV show called Shark Tank. On the show, she asked for $200,000 in exchange for 10% of her company, which means she wanted the investors to give her money in return for a small part of her business. She did a great job showing how awesome her game is, which got the attention of the investors, known as the Sharks.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $200,000 for 10% equity | N/A | Yes |
| Lori Greiner | $200,000 for 12% equity | N/A | No |
| Kevin O’Leary | $200,000 for 25% equity | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Hella Awkward Shark Tank pitch
Brittany Rowe is a theater actor who lives in New York City. During the COVID-19 pandemic in 2020, when everyone had to stay home, she started talking a lot with her brother Brandon and his fiancée Jane over FaceTime. At first, they just chatted about their favorite TV shows, but as they talked more, they ended up having really deep conversations about their lives, feelings, and things from when they were kids.
Brittany and her family liked these meaningful talks so much that they decided to make a fun card game based on the questions they were discussing. They started by writing these questions down in a document on the computer and shared it with friends and family to see what they thought. The feedback was really positive, which made them want to turn their idea into an actual game you could buy.
In May 2021, they officially launched the game called Hella Awkward. The three of them, Brittany, Brandon, and Jane, each owned an equal part of the game.
Later, Brittany got a chance to pitch her game on a TV show called Shark Tank, where business experts (the Sharks) look for promising new products to invest in. Brittany made her pitch really exciting, and even got the Sharks to play a round of the game! One of the Sharks, Kevin O’Leary, read a question from the game out loud: “What about me annoys you the most?” The fun reactions from the Sharks showed how the game could help people connect and share their thoughts, making it a memorable and enjoyable moment on the show.
Sharks liked her idea and wanted to know more about how well her game was selling and her plans for the future. Here’s how the conversation went:
Robert Herjavec asked Brittany how much money she made from selling the game. She told him that since she launched the game in mid-2021, she has sold $600,000 worth of games in total. Here’s how the money came in each year:
Year 1 (2021): $90,000
Year 2 (2022): $110,000, even though her game was out of stock for six months!
Year 3 (2023): $250,000, a big jump from the previous years.
Year 4 (2024): She thinks she will make another $600,000 this year!
Mark Cuban asked why she expected such a big increase in sales. Brittany explained that they are starting to sell in more big stores. They went from selling in 450 Target stores to 520 stores. They are going from 600 Walmart stores to an expected 1,000 stores.
Daymond John wanted to know about the team behind the game. Brittany shared that She used her experience from theater to help with the game’s creativity and presentation. Her brother Brandon invested $7,000 to help get the business started. Jane, who designed the game, put in $3,000. Brittany contributed her hard work to the team, which is called “sweat equity.” Each of them owns 33.3% of the company, which means they all have a fair share.
Kevin O’Leary asked how much it costs to make the game. Brittany explained the main game is sold for $24.99, but it only costs her $2.80 to make it. There’s also an expansion pack that sells for $12.99 and costs less than $1 to produce.
Kevin O’Leary: He offered $200,000 for 25% of the company, explaining he has experience that could help her distribute the game better.
Robert Herjavec: He matched that amount by offering $200,000 for just 10% of her company. He was very interested in her product.
Lori Greiner: She offered $200,000 for 12% of the company, mentioning her background in retail.
After thinking it over, Brittany decided to go with Robert Herjavec’s offer of $200,000 for 10%, which was exactly what she wanted. This was a big moment for her since it meant she would get the money to help grow her business without giving away too much of it.
Product Availability
“Hella Awkward” is a fun game that’s easy to find because you can buy it at a lot of popular places. You can go to over 520 Target stores or 600 Walmart stores (and they plan to open even more!). You can also get it online from Amazon and the company’s own website.
Plus, the game is growing! They’re coming out with new stuff, like a game called “Build a Bay,” which is all about dating themes. That means you get to enjoy even more fun experiences related to dating and friendship in a game!
What Happened To The Hella Awkward After Shark Tank?
Hella Awkward is a game company that got a big boost in popularity after appearing on a show called Shark Tank. On that show, entrepreneurs pitch their ideas to successful business people, and getting featured can help them reach many more people. Because lots of people saw them on the show, more fans wanted their games, so Hella Awkward started making more products to keep up with the demand.
They teamed up with big stores like Target and Walmart, which helped them get their games into even more places for people to buy.
They didn’t just stick to their original game, though. They created new things, like an expansion pack that has 45 extra questions to make the game even more fun and a new game called “Build a Bay.” This new game is all about dating scenarios, which means it helps players talk about different dating situations.
Overall, Hella Awkward is doing really well because it focuses on helping people have good conversations while playing games, and this is what makes it a leader in the social gaming world!
Conclusion
Hella Awkward is a business that started when people were stuck at home during the pandemic. Brittany Rowe, the person behind the idea, wanted to create something fun that would help people connect with each other, even when they couldn’t hang out in person. That’s where the name “Hella Awkward” comes from. It’s a playful way to talk about those funny, awkward moments we all experience when we’re getting to know someone.
Brittany went on Shark Tank, where she had to pitch her idea to a panel of business experts, called “Sharks,” to get help to grow her business. She shared her idea really well, and one of the Sharks, Robert Herjavec, decided to support her. With his help and her team’s hard work, Hella Awkward started to grow quickly.
The success of Hella Awkward shows how important it is to be creative and keep bouncing back from challenges; even tough times like a pandemic can lead to new and exciting ideas. This company is all about making games that help friends and family connect with each other, which is something many people appreciate, especially after being apart for so long.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
