GoPro had gone public only a few months before Nick Woodman showed up on Shark Tank. This was the company Nick had started after trying to find a better way to capture himself surfing. By Season 6, GoPro was no longer just Nick’s little camera idea. The company had gone public, and now Nick was on the other side, listening to entrepreneurs tell him about their own ideas.
He only came in for two episodes. That was enough for Kitchen Safe to get his attention the first time and Shark Wheel to get it when he returned for the season finale. Both times, another Shark wanted the business too.
Nick did not make either deal by himself. Lori Greiner was with him on Kitchen Safe, and then Mark Cuban and Kevin O’Leary joined him for Shark Wheel. So, there was never a business where Nick was putting up all of the money himself.
His share of the two agreements comes to $125,000.Kitchen Safe was a $100,000 deal with Lori, so Nick’s share comes to $50,000. Shark Wheel added another $75,000 from Nick. Those were the only two deals Nick made during his time on Shark Tank.
Nick Woodman Shark Tank Investment Summary
| Company | Accepted Shark Tank Deal | Nick Woodman’s Amount | Later Result |
|---|---|---|---|
| Kitchen Safe | $100,000 for 20% with Lori Greiner | $50,000 | Did not close |
| Shark Wheel | $225,000 for 7.5% + 10% royalty until $500,000 with Mark Cuban and Kevin O’Leary | $75,000 | Did not close |
| Total | $125,000 |
Shark Wheel put $75,000 on Nick’s side, making it the bigger of his two deals. Kitchen Safe was another $50,000. So, there was only $25,000 between them.
Shark Wheel had three Sharks in the deal. Nick was joined by Mark Cuban and Kevin O’Leary, while Kitchen Safe was only shared with Lori Greiner. But Nick still had more money going into Shark Wheel.
The Kitchen Safe amount is not quite as certain as the Shark Wheel split. Nick and Lori Greiner agreed to invest $100,000 together, but there isn’t a separate amount showing exactly how much each one was putting in. We count Nick at $50,000 because the money was shared between the two Sharks.
With Shark Wheel, the split was actually given. Nick, Mark Cuban and Kevin O’Leary were each putting $75,000 into the $225,000 agreement. The deal also had a 10% royalty until the Sharks received $500,000, which was part of what they would get back from Shark Wheel and not another investment from Nick.
And then both deals stopped after the show. Kitchen Safe’s agreement never closed, and Shark Wheel’s original deal didn’t close either. Nick’s $125,000 is therefore what he agreed to invest during Shark Tank, while the money he actually put into these two companies is not confirmed.
Nick Woodman Agreed to $50,000 for Kitchen Safe
Kitchen Safe had already made around $300,000 in sales when David Krippendorf and Ryan Tseng came into the Tank. And they had done that in only 11 months. The founders were now looking for $100,000 for 5% of the business.
Kitchen Safe did exactly what the name suggests. You put something inside, set the timer, and then you couldn’t get it back until the time was up. That could be a snack you were trying not to eat, but it didn’t have to be food. Phones, credit cards and other things could go inside too.
Nick also thought Kitchen Safe was too narrow of a name for the product. People could use the container for much more than food. Lori Greiner was interested in the business too, and Nick ended up going into the deal with her.
David and Ryan accepted $100,000 for 20% from Nick and Lori. There wasn’t a different amount given for each Shark, so we count Nick’s part at $50,000. The deal didn’t make it through after filming though, which meant Nick and Lori never became investors in Kitchen Safe.
David and Ryan did not stop with Kitchen Safe just because the Shark deal was gone. They kept selling the product, and later they changed the name too. Kitchen Safe became kSafe, so it was no longer tied to just one way people could use it.
Nick Woodman Agreed to $75,000 for Shark Wheel
David Patrick and Zack Fleishman were doing something quite different with Shark Wheel. Their wheel didn’t even have the normal round shape you would expect. They were already selling skateboard wheels with the design, and by the time they came into the Tank, they had made around $183,000 in four months.
The two founders were asking for $100,000 for 5%. Nick was interested in the product and offered the complete $100,000 himself for 15%, although he wanted experienced skateboarders to test the wheels. But that was not the deal David and Zack eventually took.
Kevin O’Leary and Mark Cuban came into the agreement with Nick. The three Sharks offered $225,000 for 7.5% of Shark Wheel, along with a 10% royalty until they received $500,000. David and Zack accepted, and each Shark was putting up $75,000.
So, this one gave Nick his larger Shark Tank amount. But the agreement did not close after filming, and Shark Wheel continued without the three Sharks. The company didn’t stay with skateboard wheels either and later worked on uses for its wheel design in agriculture, wheelchairs, pallet jacks and other areas.
What Happened to Shark Wheel After Shark Tank?
A skateboard wheel ended up taking Shark Wheel into some pretty different places. The company began working on wheels for agriculture, and its technology was also used for things like wheelchairs and pallet jacks. So, the product David Patrick and Zack Fleishman brought into the Tank was no longer the only thing they were working on.
Shark Wheel found other investors after its Shark Tank deal didn’t happen. It raised around $627,000 through StartEngine in 2017, and that wasn’t the end of its crowdfunding. By 2026, more than $2.4 million had come from investors through Wefunder.
And the company was making millions in sales too. One fiscal year brought in about $5.15 million, while the next one was around $3.8 million. But Shark Wheel was still losing money and spending on research and new products.
Other investors came into Shark Wheel after the show, but Nick did not appear to come back with them. There isn’t evidence showing that he invested in one of those later funding rounds. We also don’t know of any current ownership Nick has in Shark Wheel.
Why Nick Woodman Was a Natural Guest Shark
Nick Woodman had started with a pretty simple problem of his own. He loved surfing and wanted a better way to capture himself while he was out on the water. That eventually became GoPro. And what started with surfing grew into cameras people were using for all kinds of sports and adventures.
GoPro started because Nick wanted to capture himself while he was surfing. He found a way to do that, and then other people wanted to use the cameras too. By the time Nick came to Shark Tank, GoPro had become a public company.
And both of his Shark Tank deals had something unusual about the product. Kitchen Safe was a container that you deliberately locked yourself out of. Shark Wheel was even stranger because David and Zack were changing the shape of a wheel.
Nick didn’t just hear the ideas and move on either. He questioned the Kitchen Safe name because the container had more uses than that name suggested. With Shark Wheel, Nick wanted to see what skateboarders actually thought about the wheels. He wanted experienced skateboarders to try them first. After all, they were the people who would actually be riding on them.
What Is Nick Woodman Doing Now?
GoPro is still where you will find Nick Woodman. He started the company more than two decades ago, and in 2026, he is still its CEO and chairman. He also still controls around 63% of GoPro’s voting power.
And Nick put more of his own money behind the company in 2026. Businesses connected to him provided GoPro with $20 million in financing through senior secured notes and warrants. So, this was much more money than anything Nick ever agreed to put into a business on Shark Tank.
But there haven’t been any more Shark Tank deals from Nick. He left after his two Season 6 appearances and never returned to add another investment. Kitchen Safe and Shark Wheel are still the only two businesses that got a yes from him inside the Tank.
Final Words
Nick only made deals with Kitchen Safe and Shark Wheel during his time on Shark Tank. Neither one worked out with Nick after the show, but the businesses did not stop there. Kitchen Safe became kSafe, and Shark Wheel kept going with other investors. Nick was no longer part of either business, but both of them kept going without him.
Nick’s own story went right back to GoPro. He is still the CEO and chairman in 2026, more than a decade after he sat in the Tank. And while $125,000 remains his accepted Shark Tank amount, there isn’t enough evidence to say that money actually went into the two companies.
Hi. I’m Daniyal Durrani. A CA-finalist, CPA-UK, and Master in Economics, with a decade-long business studies experience. I work as an Audit and Business Advisory Manager in a globally recognized accounting firm. I have been watching Shark Tank for a long time and have always admired the innovative business ideas. The revolutionary solutions to unaddressed day-to-day problems presented on the show used to impress me like no other thing on TV. Read more About me.
