Everyone thought that men were comfortable in the same size of traditional underwear. Most guys face the problems of chafing, discomfort, compression, and the need to adjust underwear constantly. To change this perspective, Jared Mortensen from Haysville, Kansas, came up with his product: anatomically designed pouch systems in different sizes.
The company designed the pouch based on 1–9 different waist sizes, which created 36 different sizes of underwear. When he mentioned the problem and solution for every guy, the boys felt so embarrassed and shy, and it was the funniest pitch ever.
Jared came on Shark Tank seeking $700k for 7% equity in his company, whose valuation was $10M. At first, the company sold its products on Amazon but later expanded to TikTok Shop and direct-to-customer websites. At the time of the pitch, the company had already generated great revenue. Let’s learn more about the company’s sales, margin, and customer acquisition cost for a better understanding.
Real Men Apparel Net Worth
Jared Mortensen came on Shark Tank asking for $700,000 for 7% of Real Men Apparel Company. That meant he valued his company at $10 million. It was quite a large amount to ask for, and the Sharks were concerned about it. But Jared also had some pretty big sales numbers to share with them. Real Men Apparel started selling through Amazon in 2022 and made just under $1 million in its first 11 months. Then the company made $3.5 million in its second year and $6.5 million in its third year. By 2025, annual sales had reached $8.5 million. That was quite a lot of money for a company selling men's underwear. And the business kept growing in 2026. Jared said the company was on track to make about $13 million in sales for the year. One business estimate puts Real Men Apparel's value at around $40 million, based on approximately $10 million in annual revenue. But that is only an estimate, and the company has not confirmed that valuation. Real Men Apparel is still operating in 2026, and its website reports more than 1.1 million pairs sold. The Sharks did not give Jared an offer, so there was no new valuation from an accepted deal. His $10 million asking valuation is the figure we know from Shark Tank, while the company's actual current net worth remains unconfirmed.
Did Real Men Apparel Company Get a Deal on Shark Tank?
No, unfortunately, Jared did not secure any deal from the Sharks. Jared asked for $700k for 7% equity. Even though the Sharks were so impressed by his company’s sales, they did not offer any deal because of the demanded offer from the founder. Rashaun Williams said that he loved everything about the product, but he did not find this product in line with his interests.
Kevin was concerned about the $700k asked by Jared because he thought it required tons of money. Another reason for backing off from the product was the valuation; they did not think that, at the time of the pitch, the product did the valuation justice. Because of this, the Sharks did not offer him any deal.
Real Men Apparel Company Shark Tank Deal Table
| Shark’s name | Offer & Demand | Accepted |
|---|---|---|
| Rashaun Williams | Out | No |
| Kevin O’Leary | Out | No |
| Barbara Corcoran | Out | No |
| Lori Greiner | Out | No |
| Daymond John | Out | No |
Founders’ Backstory
Jared Mortensen got the idea for Real Men Apparel from his personal experience. He believed that most companies design men’s underwear without properly considering men’s anatomy. From there, he got the idea: why not create something that is designed to focus on the factors of discomfort, chafing, and reducing the need to fix underwear constantly?
Jared’s background experience in design, operations, finance, and supply chain management helped him a lot in the better design of this product. He described that the traditional flat-front underwear was designed for “anatomically incorrect Ken dolls.”
He did not just create this underwear by experiencing this problem; he tried 1,000 pairs of underwear from different brands and locales to understand the shortcomings. With all these experiences, he created this amazing, comfortable underwear brand, which is based on men’s anatomy.
Real Men Apparel Company Shark Tank Pitch
Jared entered Shark Tank seeking $700k for 7% equity. Because of his unique idea, the Sharks were curious to know more about it. They were like, “What’s coming next?” The company focused on the fact that flat-front underwear was changed into an external full-suspension pouch. He demonstrated that it came in A, B, C, and D sizes.
He used the idea of ball comparison to help the audience and Sharks understand better, like A for a billiard ball, B for a tennis ball, C for a pickleball, and D for a softball.
The waist size ranges from XS to 5XL, which includes 36 different underwear sizes. After the product demonstration, he asked the Sharks who wanted to partner with him so they could provide comfortable underwear to every guy.
Shark Questions, Negotiations, Discussion & Reactions
For a better understanding, the Sharks asked several questions:
Kevin O’Leary was concerned about the company’s distribution strategy. Jared replied that, at the beginning, they were on Amazon, which played an integral part in their sales. After that, they expanded their distribution platforms to TikTok Shop and their website to reach customers directly.
Lori Greiner asked about the selling and manufacturing costs. Jared replied that the manufacturing cost for 3 packs is $9, and they sell them for $40, which shows a huge profit margin.
The Sharks also wanted to know about the sales. Jared replied that in 2022, when they were only on Amazon, they generated less than $1 million in just 11 months, but later, in the second year, they generated $3.5 million in sales. In the third year, sales increased to $6.5 million, and in the fourth year, they reached $8.5 million. All these numbers impressed the Sharks.
Even though the Sharks liked the product and their sales, they did not offer any deal after all these discussions. That’s why Jared failed to secure any deal on Shark Tank. Further in the article, we will understand the reason why the Sharks said no to a deal.
Why Some Sharks Said No
The Sharks said no to a deal because of the following concerns.
Rashaun said that he liked everything about the product, their sales, the concept, and his pitch, but he said no to the deal because he doesn’t think underwear companies excite him for investment.
Lori said no to the deal because she thought it was not in line with her interests.
Kevin mentioned that he was so interested because of the sales, but said no to the deal because he thought it was $700k, tons of cash. He also thought that the valuation was huge according to the company’s growth.
Barbara Corcoran thought the same way; the counteroffer was huge, which made her back off from the deal.
For all those reasons, the Sharks said no to the deal, and Jared left the Tank without any deal.
Where to Buy Real Men Apparel and Product Features
Customers can purchase the product from their official website. The price varies according to the category of the product because the company offers boxer briefs, jocks, thongs, and leggings.
Features that differentiate Real Men Apparel from traditional underwear.
It has different sizes, like 3-inch, 5-inch, 7-inch, and 9-inch. Other underwear has a flat front, while Real Men Apparel has an external pouch system, which provides protection and comfort and reduces the need for continuous adjustment. It has 36 different sizes for every customer’s size.
All these aspects made it different and more appealing than traditional underwear, and customers buy it for good without any regret.
What Happened to Real Men Apparel After Shark Tank?
Real Men Apparel already had significant growth and sales at the time of the pitch. They sold more than $1.1 million in sales after the appearance and reached 250,000 customers. At the beginning, they distributed their product through Amazon and later expanded their distribution channels, such as TikTok Shop and their website, for direct-to-consumer sales.
Their sales last year reached $8.5 million, and the Sharks were impressed by the sales but did not offer any deal. But with the help of the Sharks’ feedback, he is going to work on the areas that need improvement. They are planning to launch new products in the future.
Conclusion
Jared came on Shark Tank with his idea of providing comfortable underwear that matches men’s anatomy. He was seeking $700k for 7% for his $10M-valued company. He demonstrated the key features, like the pouch system and 36 different sizes, which reduce the need for constant fixes of underwear.
Even though the Sharks liked the product, sales, and all other things related to the business, they felt concerned about investing because of the requested amount of $700k. Kevin said that if you asked for $350–400k, then we could make the deal, but $700k was too high.
So that’s why they did not offer any deal. But with the help of Shark feedback, Jared wanted to improve the factors that needed to be fixed. Even though Jared did not make any deal, their appearance helped them reach a larger audience.
So stay tuned to witness their new items in the future.
