Ira Blossom, founder of Sunday Club, a subscription-based company, wanted to take users back to the 1980s era when everyone used newspapers to get updates about what’s happening in the world. In their company, they offer different quizzes and games, which enhance the creativity of the user.
In this digital era, everyone is engaged with their phone; they don’t care what’s happening around them.
Ira Blossom came on Shark Tank seeking $150,000 for 5% equity in his company. He just wanted to engage people with each other and know what’s happening around them in a possible way.
In this article, we will discuss their margin, sales, idea of inspiration, cost of manufacturing, and negotiation with the Sharks. Whether they secured the deal with the Sharks or not.
Sunday Club Net Worth
Ira Blossom went on Shark Tank asking for $150,000 for 5% of Sunday Club. This meant he valued the company at $3 million. He accepted an on-screen deal with Kendra Scott for $150,000 in exchange for 20% of the company. That deal valued Sunday Club at $750,000. The episode aired on October 14, 2026. Sunday Club had already gained about 5,200 subscribers within its first year, and the company is still active with monthly newspaper issues, quarterly subscriptions, annual passes, and gift options. Its current annual standard subscription is priced at about $94.95. Based on its subscriber base, active subscription business, current pricing, and recent Shark Tank deal valuation, the current net worth of Sunday Club is estimated to be around $1 million to $1.5 million as of 2026.
Did Sunday Club Get a Deal on Shark Tank?
Yes, Sunday Club successfully secured the deal with Kendra Scott. Ira asked for $150k for 5% equity in his company.
Everyone was concerned about the concept because, in today’s era, where everyone prefers digital devices, no one would prefer newspapers, even for entertainment purposes.
But when Ira mentioned his sales and margins, everyone was impressed, and he received two similar deals. They were from Kevin O’Leary and Kendra for $150k for 20%.
After negotiation, Ira successfully secured the deal with Kendra.
Sunday Club Shark Tank Deal
| Shark’s name | Offer | Accepted |
|---|---|---|
| Kendra Scott | $150,000 for 20% equity | Yes |
| Mindy | Out | No |
| Kevin O’Leary | Out | No |
| Robert Herjavec | Out | No |
| Lori Greiner | Out | Yes |
Founders’ Backstory
Ira Blossom mentioned that he himself came from a background that was completely different from newspapers.
He was a UX designer in Google’s advertising management. But when he noticed that everyone was so engaged with their phones, they didn’t care what happened around them.
He missed the era when people talked to each other, discussed with each other, and solved puzzles with each other. From here, he got the idea to invent something that took people back to the 80s era.
Instead of completely relying on his passion, he took it as part-time and weekend work. With his experience in advertising and digital design, he simply modified the newspaper with a modern touch, which excites people. That’s how Sunday Club came into being.
Sunday Club’s Shark Tank Pitch
Ira started his pitch by highlighting that two people sitting in the cafe were supposed to meet each other and have conversations. But despite that, they were scrolling on their phones, which showed that in this digital era, nobody has time for their loved ones. Whenever they have free time, they just do scrolling.
He asked for $150,000 for 5% equity in Sunday Club. Basically, it’s a subscription-based company, and in a year, the company gained 5,200 subscribers. This impressed the Sharks because at the beginning, they were concerned about the company because they thought nobody preferred newspapers over digital devices. But as the pitch moved further, their concerns faded away.
Shark Questions, Negotiations, and Reactions
The Sharks asked several questions so they could understand the strategies and economics of Sunday Club more deeply.
Mindy was concerned about the price and how much the cost of each printed copy was. He replied that the price was $7.99. This made the Shark surprised.
Robert Herjavec asked whether he made any money from his sales. Ira replied that he made a 23.6% margin from his sales. Robert was so impressed that he even congratulated him on his achievements.
Because he did not work full-time, he managed to do that much in sales and margin, which was appreciated.
As always, Kevin questioned the pricing and manufacturing costs. Kevin was impressed by the difference between the cost and the $7.99 selling price.
Kendra showed interest when Ira mentioned that he wanted to expand it beyond the basic Sunday Club. He mentioned that he wanted to introduce Sunday kits for children, in which they add puzzles and other activities that help the kids improve their problem-solving ability.
After all these discussions, he received two deals from the Sharks for 20%, but he accepted the deal with Kendra.
Why the Sharks Said No to the Deal
The Sharks said no to the deal for the following reasons:
Mindy did not want to invest in the company in which the founder worked as a part-timer.
Lori Greiner said no to the deal because she thought she was not the right Shark for them. He already had two offers at that time.
Robert said no to the deal because it’s not his niche. For all these reasons, they said no to the deal. Despite that, Kendra and Kevin saw the potential in his company and gave him deals.
Where to Buy Sunday Club and Product Features
Customers can buy subscriptions from their official website for under $7.99. Ira wanted to introduce something that distracts people from digital engagement. Because he knew that it’s an AI world, people have to do things that relax their minds.
Ira discussed that he is planning to expand the brand and launch new innovative themes for children and for hospitals. This encouraged Kendra to invest.
What Happened to Sunday Club After Shark Tank?
Ira’s appearance on Shark Tank extensively affected their sales; they got huge sales in no time. Because Shark Tank has a global audience. The company already had 5,200 in just one year, which increased their likelihood among users. Some Sharks were concerned about the part-time concept, while some appreciated how beautifully he balanced both.
His partnership with Kendra helped him achieve his goal. He discussed during the pitch that he wanted to introduce new concepts in Sunday Club, which increased the excitement in the audience.
Conclusion
Ira entered Shark Tank with the innovative yet simple idea to engage with things that actually benefit our minds and did not affect people’s eyesight. Ira came from a digital advertising company and worked as a UX designer; his business ideas were totally opposite to his job. But he wanted to take users back to the 80s era, when people used to engage with creative things, which actually enhanced their ability to think, improving their ability to solve problems.
With this, he came to Shark Tank seeking $150k for 5% equity. After describing his sales, pricing, and future strategies, Ira received two deals, one from Kevin and the other from Kendra. Even though they offered the same for 20% equity, Ira locked the deal with Kendra because he found her the right Shark for him.
In the future, they wanted to introduce new publications like puzzles, themes for hospitals, and many more. So, stay tuned to witness their success together.
