Statistics: Troy Carter Invested $125k on Shark Tank

Troy Carter had been around startups for quite a while before Shark Tank. He had put money into companies like Uber, Lyft, Spotify, Dropbox and Warby Parker. But Troy had made his name in music first. He had managed Lady Gaga and worked with artists like John Legend. The startup investing came along with that part of his career. And he had already been doing both before he joined the other Shark Tank investors.

And Troy did not spend very long in the Tank. He came in for one episode in Season 7 and watched four businesses pitch. Foot Cardigan was the one that got him to make a deal. Troy joined Mark Cuban, and Bryan DeLuca and Matt McClard accepted $250,000 for 20% from the two Sharks.

We do not know that Mark and Troy were putting up different amounts, so we count $125,000 for Troy. That was also Troy’s only accepted deal on Shark Tank. But the Foot Cardigan agreement did not make it through after filming. So, the $125,000 is what was on Troy’s side of the deal he made in the Tank, not money we can say he actually ended up putting into the company.

How Much Did Troy Carter Invest on Shark Tank?

Foot Cardigan was the only time an entrepreneur actually said yes to Troy. But it was not the only business he tried to get into. Troy actually tried to make the Foot Cardigan deal by himself first. He offered $250,000 for 15% of the company. Then Mark Cuban wanted to make a deal too. Troy ended up going in with Mark instead.

There was also Nerdwax. Troy offered Don and Lydia Hejny an $80,000 loan, with $120,000 coming back to him and 10% of the company. Don and Lydia decided not to take it. So, there was an offer from Troy, but there was no deal to count.

And Troy did not end up in The Two Guys Bowtie Company deal either. He was part of that negotiation for a while, but Adam Teague and Tim Paslay eventually made their agreement with Daymond John alone. That leaves Foot Cardigan as Troy’s one accepted deal. His part of its $250,000 agreement with Mark is the $125,000 we count for Troy.

Troy Carter Invested an Attributed $125,000 in Foot Cardigan

Foot Cardigan was sending people a surprise pair of socks every month. Bryan DeLuca and Matt McClard had around 6,000 subscribers by the time they came into Shark Tank, and the business had already made about $1.36 million in sales over three years. They were selling the subscription for $9 plus shipping, while each pair cost around $1.32. Bryan and Matt came in asking for $250,000 for 10%.

There was quite a bit of interest in the business. Daymond John and Kevin O’Leary both made offers, and Troy put up $250,000 for 15% without another Shark with him. Then Mark Cuban offered $250,000 for 20% and asked Troy to come into the deal. Troy did, and Bryan and Matt accepted the $250,000 for 20% from the two Sharks.

We do not know that Mark and Troy were going to split the money any other way. So, we put $125,000 on Troy’s side of the Foot Cardigan agreement. And because this was the only deal Troy made in the Tank, that $125,000 is his complete accepted Shark Tank total.

Did Troy Carter Actually Invest $125,000?

Bryan and Matt had a deal when they walked out of the Tank. They had agreed to give Troy and Mark 20% of Foot Cardigan for $250,000. But there was still more to work through once the show was over. And the deal did not make it through those negotiations.

Bryan later said the deal with Troy and Mark had ended amicably while they were still working through it after Shark Tank. So, the $250,000 never ended up going into Foot Cardigan. And Troy never actually put in the $125,000 we count on his side of that deal.

Foot Cardigan kept going anyway. Mark was still supportive of the business even though the deal had not happened. But Troy was not an investor in Foot Cardigan from the Shark Tank agreement, and there is no ownership from that deal for him to still have today.

How Successful Was Troy Carter on Shark Tank?

Foot Cardigan did pretty well after Shark Tank. It added thousands of subscribers, reached millions in sales and eventually had another company buy a majority part of the business. But Troy was not there for any of that as an investor. His deal with Foot Cardigan had already fallen through.

Foot Cardigan did well without the deal. It kept growing, but Troy was not an investor in the company while it was doing that. And when Detail Provisions Co. bought a majority part of Foot Cardigan in 2017, Troy did not have any ownership from his Shark Tank deal to sell.

So, there really is not a return we can put on Troy’s time in the Tank. He agreed to $125,000 on his side of one deal, but that deal never became an investment. There was no $125,000 put into Foot Cardigan for Troy to later make money on.

Where Is Troy Carter Now?

Music is still a big part of what Troy is doing. He is the founder and CEO of Venice Music, a company that works with independent artists. They can use it to distribute their music, but Venice also gives artists other help as they try to build their careers. That puts Troy back around the same kind of people he had spent years working with as a manager.

Troy had actually put money into Spotify before he ever went to work there. Then he became the company’s Global Head of Creator Services and started working with artists from inside Spotify. Troy eventually left Spotify and started building businesses of his own again. But he kept investing in other companies too. That was still happening in 2026, when Troy became an investor and advisor in Belong. And this one brought him back around music again because Belong was built for music fans.

Final Words

One episode of Shark Tank was enough for Troy to find one business he wanted to put money into. Foot Cardigan got his attention, and Troy even tried to get the company by himself before Mark Cuban came into the deal. In the end, Troy and Mark agreed to $250,000 for 20% together. That leaves $125,000 on Troy’s side when the money is divided between them.

The $250,000 looked like it was going into Foot Cardigan when Bryan and Matt left the Tank. But things changed once they started working through the deal with Troy and Mark after the show. The agreement ended there, and Foot Cardigan carried on without the two Sharks. The business still went on to grow quite a bit.

For Troy, that leaves the $125,000 on his Shark Tank record because that was his part of the deal he agreed to with Mark. But it stayed an agreement from the show. Troy never ended up putting that $125,000 into Foot Cardigan.