Fleetwood Hicks loved riding bikes. One day, he rented a beach cruiser in Los Angeles. He rode it for six hours. This made him very happy. He wanted others to feel this joy too. So, he started Villy Custom. This company lets people design their own bikes. They can pick colors and parts they like. Fleetwood wanted to share the fun of biking with everyone. He also wanted to make bikes that look good.
He thought this would make more people want to ride. He went on the TV show “Shark Tank” to get help. He hoped the investors, called Sharks, would support his idea. He wanted to make his business bigger and better. Will the entrepreneur get a deal on Shark Tank? Check out Villy Customs’ update to find out!
Villy Customs Net Worth Shark Tank Update 2025
Fleetwood Hicks went on Shark Tank asking for $500,000 for 33% of his company. This meant he thought his business was worth $1,515,152. He made a deal with Mark Cuban and Barbara Corcoran for $500,000 for 42%, lowering the valuation to $1,190,476. The episode was aired on May 4, 2012. The company remains active and continues to thrive as a popular custom cruiser bike brand. Using the viral/heavy traction method, the current net worth of Villy Custom is estimated to be around $6–8 million in 2025.
After “Shark Tank,” Villy Custom grew a lot. The company got more customers. Many people liked designing their own bikes. The business made more money each year. They also worked with big companies. For example, they made bikes for Google and Nike.
This made Villy Custom even more popular. The company is still making bikes today. People can go to their website and design a bike just the way they want. Villy Custom is doing well and making many people happy with their bikes.
Yes, Villy Custom got a deal on “Shark Tank.” Fleetwood asked for $500,000. He offered 33% of his company. Two Sharks, Mark Cuban and Barbara Corcoran, liked his idea. They offered the money but wanted 45% of the company. Fleetwood and the Sharks talked about it. They agreed on 42% for $500,000. This deal helped Villy Custom grow.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $500,000 but asked for 45% equity | #1 500,000 for 40% equity #2 $500,000 for 42% equity | yes to 2nd offer |
| Kevin O’Leary | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | $500,000 but asked for 45% equity | #1 500,000 for 40% equity #2 $500,000 for 42% equity | yes to the 2nd offer |
Villy Customs Shark Tank pitch
Fleetwood Hicks loved fashion and design. He also loved riding bikes. One day in 2006, he rented a beach cruiser in Los Angeles. He rode it for six hours. This ride made him feel like a kid again. He felt free and happy. He wanted to share this feeling with others. So he opened a bike shop in Dallas in 2008. Dallas does not have a beach. But Fleetwood wanted to bring the beach bike feeling to the city. He sold regular bikes at first.
Then he started adding special colors and parts. People liked these custom bikes. Fleetwood saw a chance to do more. He decided to let customers design their own bikes. They could pick colors and parts to make the bike their own. He named the company Villy Custom. “Villy” comes from his dog, DeVille. The dog was a big part of the shop. Fleetwood wanted the company to be fun and personal.
He faced challenges at first. Making custom bikes took time and effort. He had to find the right parts and materials. He also had to teach customers about the new design options. But Fleetwood believed in his idea. He worked hard to make it happen. He wanted everyone to enjoy riding a bike that was just right for them.
Fleetwood went on “Shark Tank” to get help for his business. He brought his dog Villy with him. He showed the Sharks his custom bikes. He explained how customers could design their own bikes on his website. They could choose colors and parts to make a bike they loved. Fleetwood asked for $500,000. He offered 33% of his company in return. He told the Sharks about his sales. He had made $129,000 the year before.
This year, he was on track to make $250,000. He had not spent any money on advertising. The Sharks were interested. They liked the idea of custom bikes. But they had questions about the business.
The Sharks had many questions for Fleetwood. They wanted to know more about the bikes and the business. Robert Herjavec asked about sales. Fleetwood said he was on track to make $250,000 this year. Last year he made $129,000. He also said he had not spent any money on advertising. Robert asked about the price of the bikes. Fleetwood said a custom bike costs about $641. Kevin O’Leary thought this was high for a bike.
But Fleetwood said his customers did not mind the price. They liked designing their own bikes. Barbara Corcoran asked about the cost of making a bike. Fleetwood said it costs $245, including shipping. Kevin wanted to know about profit. Fleetwood said he expected to make $50,000 this year. He was not paying himself a salary yet. The Sharks also asked about the valuation.
Fleetwood believed his company was worth the investment. He thought the unique product and customer interest made it valuable. The Sharks discussed the business among themselves. They liked the idea but had concerns about the price and valuation.
The Sharks had different responses to Fleetwood’s pitch. Daymond John liked the design of the bikes. But he did not want to be in the bike business. He decided not to invest. Kevin O’Leary appreciated Fleetwood’s sales skills. But he thought the valuation was too high. He also decided not to invest. Robert Herjavec liked the bikes and the concept. However, he was not comfortable with the valuation.
He chose not to invest. Barbara Corcoran and Mark Cuban saw potential in the business. They thought the bikes were stylish and unique. Barbara said she was a good customer for the product. She often bought bikes and saw value in the price point. Mark agreed with her. They decided to partner and make an offer. They offered $500,000 for 45% of the company.
Fleetwood countered with 40%. They settled on 42%. Fleetwood accepted the deal. This partnership helped Villy Custom grow and reach more customers.
What Went Wrong With Villy Customs On Shark Tank?
Not all the Sharks wanted to invest in Villy Custom. Daymond John liked the bike designs. But he did not want to be in the bike business. He decided not to invest. Kevin O’Leary thought the price of the bikes was too high. He also thought the company’s valuation was too high. He chose not to invest. Robert Herjavec liked the concept. However, he was not comfortable with the valuation.
He decided not to invest. These Sharks had concerns about the price and valuation. They also questioned the market for high-priced custom bikes. But Mark Cuban and Barbara Corcoran saw potential. They believed in the product and the brand. They decided to invest and help the company grow.
Product Availability
Villy Custom offers custom beach cruiser bikes. Customers can design their own bikes on the company’s website. They can choose colors and parts to make a bike that fits their style. The website is user-friendly. It allows customers to see their design as they build it. The bikes are made with quality materials. They are built for comfort and style. Villy Custom also offers accessories. Customers can add baskets, cup holders, and more to their bikes.
The company assembles the bikes in the USA. They ship them to customers across the country. Prices for custom bikes start at around $600. The final price depends on the options chosen. Villy Custom also offers pre-designed bikes for those who prefer them. These bikes are ready to ship and offer the same quality and style. Customers can visit the Villy Custom website to start designing their bikes.
Conclusion
Villy Custom started as a small idea from Fleetwood Hicks. He loved bikes. He wanted others to love bikes too. He created a company where people could design their own bikes. He went on “Shark Tank” to get help. He made a deal with Mark Cuban and Barbara Corcoran. This deal helped his business grow. After Shark Tank, Villy Custom became more popular. More people bought bikes.
Big companies ordered bikes too. The company made millions of dollars. They are still in business today. People can go to the website and create their dream bike. Villy Custom proved that a good idea and hard work can lead to success. Fleetwood believed in his product. He did not give up. His company is still growing. Maybe in the future, Villy Custom will make even more unique bikes. Maybe they will expand to new places. The journey of Villy Custom is not over yet.

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








