Alaska Glacial Mud Shark Tank Update – Alaska Glacial Mud Net Worth

Launched in 2006 by Lauren Padawer, Alaska Glacial Mud Co. was born from her vision to create a product using the mud extracted from the Copper River Delta. Padawer, a savvy and entrepreneurial-minded individual, recognized this natural resource’s unique properties and potential and started her company.

She asked for $100,00 in exchange for a 20% equity in her business in Season 5 Episode 14 of Shark Tank USA. Keep reading to find out if Lauren got the deal or not. 

Alaska Glacial Mud Net Worth

In 2023, Alaska Glacial Mud’s current net worth was $500,000. It has grown significantly every year; in 2020, it was $200k; in 2021, $300k, and $400k in 2022.

What happened to Alaska Glacial Mud after Shark Tank?

Alaska Glacial Mud grew exponentially year after year and became famous after coming on Shark Tank. She added more products and increased yearly sales and was also capable of adding 10% of her profits to supporting natural causes.

Did Alaska Glacial Mud get a deal on Shark Tank?

No, Alaska Glacial Mud Co. didn’t get any offers or deals as her business was young and didn’t mature enough to invest.

Shark(s) InvolvedOffer madeDemandCounterofferAccepted?
Barbara CorcoranOUTN/AN/AN/A
Kevin O’LearyOUTN/AN/AN/A
Lori GreinerOUTN/AN/AN/A
Mark CubanOUTN/AN/AN/A
Robert HerjavecOUTN/AN/AN/A

Alaska Glacial Mud Shark Tank Update

alaska glacial mud co shark tank update

Lauren walks into Shark Tank, asking for $100,000 in exchange for 20% of her company. She explains that the glacial mud is full of nutrients and is perfect for spa treatments. She gives out samples of her products and even puts some of the mud on Kevin O’Leary’s face as a demonstration. After several questions, sharks decided not to invest in her business for multiple reasons.

Founders and BackStory

Lauren Padawer is a commercial fisherwoman by profession. She dreams of making Alaska as well-known for its rich and nourishing glacial mud as it is for its wild salmon. The idea for her business, Alaska Glacial Mud Co., came to her during a camping trip along the Copper River. When she stepped into the river, her feet sank into soft mud, which felt amazing.

Lauren applied the mud on her face and body and described it as the most natural spa. After washing off the mud, her skin was soft and glowing. Lauren believes that with support from the Sharks, she can introduce this wonderful Alaskan mud to the beauty world and distribute it globally.

Pitch and Offers

Lauren explained her product and answered all questions with an ambitious attitude and smile. She asked for $100,000 in return for 20% equity. The owner of Alaska Glacial Mud presents the idea that glacial mud has the nutrients and consistency to be used as a spa product. She also gave samples of the product and offered Kevin O’Leary a Glacial Facial and applied mud onto his face.

Sharks asked about sales, cost to make, and amount of single jars. Lauren said that sales have been averaging around $36,000 as she is currently selling wholesale to spas. A jar in retail costs sells for $34 and costs about $3 to produce. Lori tells Lauren how hard it is to break into the spa market, and for that reason, she goes out.

Lauren has put $50,000 of her personal funds into her venture. Mark Cuban advises her to seek a “pull through” strategy. He suggests she should link her brand to an existing concept or entity to motivate purchases, essentially anchoring her brand to something already familiar to consumers.

Robert Herjavec feels that Lauren’s business doesn’t yet qualify as a brand and isn’t ready for the global market. He warns that educating the public could cost millions, and since she’s not prepared for that, he decides not to invest. Barbara Corcoran suggests Lauren needs to decide whether to focus on wholesale or retail, noting the brand needs more development before she can invest, so she’s out too.

Kevin O’Leary, despite his usually confident demeanor, expresses regret and describes Lauren’s venture, which makes $36,000 annually, as more of a hobby than a business. He says he’s been looking for reasons to invest but ultimately decides against it.

Product Availability

The owner of Alaska Glacial Mud, Lauren Padawer, uses some of the purest and most natural mud available on Earth for her skincare products. She adds more than 60 beneficial minerals to the mud to help make the skin healthier, clean it deeply, and softer. All the ingredients in the Alaska Glacial Mud skincare products are natural, completely biodegradable, and free from any artificial scents, colors, or fillers. For the packaging, Lauren makes sure only to use materials that have been recycled.

Lauren Padawer follows through on her commitment to creating skin care products that are not only good for people but also beneficial for the environment. Her company, Alaska Glacial Mud, gives away 10% of all its profits to support causes like protecting natural areas, restoring wildlife habitats, developing communities sustainably, and teaching people about the environment.


Alaska Glacial Mud Co has expanded a lot after coming into the shark tank. She asked for  $100,000 in exchange for 20% of her company. Unfortunately, all sharks have their reasons and don’t offer any deal. However, the owner of Alaska, Lauren, struggled a lot and sustained her company, selling multiple products today and also supporting causes like protecting nature.

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