People today face a major problem with their smartphones. Smartphones are delicate and can easily get damaged. Most people use phone cases to protect their devices. But the cases often don’t provide full protection. Even the toughest cases fail to save the phones when dropped or damaged. This is where CellHelmet came in with a solution.
CellHelmet is a company created by Mike Kane and David Artuso. They introduced a unique cell phone case with an added bonus. Their case not only protects phones but also comes with an insurance plan. This plan covers repairs or even replacement of the phone if it gets damaged. Mike and David wanted to provide more than just a regular phone case. They wanted to give people peace of mind with their innovative product.
The entrepreneurs appeared on Shark Tank in season 4. They came up with a proposal for $160,000 for 20% equity in the business. They offered a phone case priced at $44.99 with a one-year safety plan. The safety plan would help customers get repairs or replacements for their phones if something went wrong. The question was, would they get a deal from the sharks? Did the entrepreneur get a deal on Shark Tank? Check out our CellHelmet update to find out!
CellHelmet Net Worth Shark Tank Update 2025
Mike Kane, David Eldridge, and Joe Falbo went on Shark Tank asking for $160,000 for 20% of their company. This meant they thought their business was worth $800,000. They did not make a deal with any Shark. The episode was aired on March 22, 2013. The company remains active selling smartphone protection products and accessories. Using the default 10% yearly growth method, the current net worth of CellHelmet is estimated to be around $3–4 million in 2025.
The company did not receive a deal on Shark Tank. Despite this, the business did not fail. In fact, after the show, things took a positive turn.
Mike and David’s company made progress in a few surprising ways. The products were featured in 20 Verizon stores in Pittsburgh. As soon as the episode aired, they sold 1,400 units. More than 200 retailers reached out to Mike and David after seeing the show. They were interested in selling CellHelmet products.
CellHelmet also introduced a new product called liquid glass. This product strengthens the glass of smartphones at a molecular level. By 2021, CellHelmet had grossed $11 million in sales. The company expanded its reach by selling its products on Amazon and its own website. Even though the sharks did not bite, the company’s progress after Shark Tank was impressive.
No, CellHelmet did not get a deal on Shark Tank. The entrepreneurs asked for $160,000 for 20% equity in the business. However, none of the sharks were convinced by the business model.
| Lori Greiner | Offer & Demand | Counteroffer | Accepted? |
| Lori Griener | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
CellHelmet Shark Tank pitch
Mike Kane and David Artuso came up with the idea for CellHelmet after facing challenges with phone protection. They both realized that most phone cases on the market didn’t fully protect the phones. Phones were still getting damaged even with protective cases. They wanted to change that.
Their goal was to make a case that would not only protect the phone but also give people a backup plan in case their phones got damaged. They combined a phone case with an insurance plan. This safety net was different from what other companies were offering. Mike and David worked hard to create a product that was not only protective but also offered real value to customers.
However, the road to building the company wasn’t easy. The founders faced many challenges during the early stages of product development. They needed to figure out how to balance the cost of making the case with the cost of providing repairs. It was a tough challenge, but they were determined to succeed.
When Mike and David went on Shark Tank, they presented CellHelmet in a creative way. They wore Viking helmets and began smashing phones to show how easily phones get damaged. They explained that their product, CellHelmet, was not just a phone case. It came with an added safety plan.
They offered a one-year safety plan with every phone case purchase. If a customer’s phone got damaged, they could get it repaired for a $50 handling fee. The entrepreneurs made sure to explain that the plan was cheaper than regular phone insurance. They also mentioned that only about 3% of their customers needed repairs.
Their business model was unique, but the sharks were not sold. They asked a lot of questions about how the business would grow and how sustainable the model was. Despite the creativity of the pitch, none of the sharks were convinced. Keep reading our CellHelmet update to see what happens next!
During their pitch, the sharks asked several questions to understand how the product worked and whether it could be a good business.
Robert Herjavec’s Question: “How long has CellHelmet been in business?” Mike and David answered that they had been in business for about four months. They had sold 1,300 units during this time.
Mark Cuban’s Question: “How much does it cost to repair a phone?” Mike and David shared that the average cost to repair a phone was $77. This is the amount they paid out of pocket for repairs.
Kevin O’Leary’s Question: “What’s the attrition rate of your customers?” Mike and David explained that only about 3% of their customers required repairs. This meant that the vast majority of their customers didn’t need to use the safety plan.
Robert Herjavec’s Question: “What would happen if you couldn’t repair a customer’s phone?” Mike and David said they usually didn’t have to replace phones. But if they had to, they would cover the cost.
Mark Cuban’s Question: “What if someone breaks their phone, buys a CellHelmet case, and then gets a cheap repair?” Mike and David admitted that they couldn’t stop people from taking advantage of the system. But they emphasized that, on average, the business still made money.
Each shark had their own response to CellHelmet’s pitch.
Kevin O’Leary: Kevin was the first shark to drop out. He didn’t like the business model. He made it clear that he wasn’t interested in investing in this kind of business.
Robert Herjavec: Robert also dropped out. He didn’t think the business was profitable in the long run. He didn’t see the company as a good investment.
Lori Greiner: Lori followed Robert and dropped out. She agreed that the business was not one she would want to invest in.
Daymond John: Daymond also didn’t like the idea. He feared that unethical people might take advantage of the policy and cause problems for the business.
Mark Cuban: Mark was the last shark remaining. While he understood the business, he didn’t find the model smart enough to invest in. He dropped out as well.
In the end, Mike and David left the tank without a deal.
What Went Wrong With CellHelmet On Shark Tank?
There were several reasons why CellHelmet did not secure a deal on Shark Tank.
First, the sharks didn’t believe the business model was sustainable in the long run. They worried that the company would face high repair costs and that customers might take advantage of the policy.
Second, the sharks thought the company didn’t have enough potential for growth. They didn’t see how it could scale in a way that would lead to significant profits.
Lastly, the sharks were concerned about the low customer retention rate. With only 3% of customers needing repairs, they questioned whether the business could make enough money to be profitable in the long run.
Product Availability
From our CellHelmet update research, CellHelmet’s products are available in a variety of places. After the Shark Tank episode, the company expanded its retail presence.
You can buy CellHelmet products on their website, Amazon, and in many retail stores. They introduced new products, including the liquid glass screen protector. This product strengthens phone glass at the molecular level, offering extra protection for smartphones.
The price of the CellHelmet phone case is $44.99, and the liquid glass protector is sold separately. The products are also available in some Verizon stores in Pittsburgh. Over the years, CellHelmet has gained a loyal customer base and continues to grow.
Conclusion
CellHelmet’s journey on Shark Tank may not have resulted in a deal, but it didn’t stop the company from succeeding. They managed to sell thousands of units after the show aired and expanded their presence in retail stores. They introduced new products and made millions in revenue.
The company proved that even without a deal from the sharks, it could thrive. As of today, CellHelmet continues to offer innovative phone protection solutions, helping people keep their phones safe with extra peace of mind.
We may see more updates and new products from CellHelmet in the future. Stay tuned for more news on their growth and potential expansions.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
