Chocolate is a beloved indulgence for countless individuals. However, the majority of chocolate items appear similar. Joey Dauenhauer aimed to alter this. He launched Chocomize. It enables individuals to create their own chocolate bars.
Clients have the option to select flavors and toppings, and can also include images or logos. Joey presented his idea to Shark Tank. He wished to secure an agreement. He sought $500,000 in exchange for 20% of his company. Will the entrepreneur get a deal on Shark Tank? Check out the Chocomize update!
Chocomize Net Worth Shark Tank Update 2025
Nick LaCava, Eric Heinbockel, and Joe Dauenhauer went on Shark Tank asking for $500,000 for 20% of their company. This meant they thought their business was worth $2,500,000. They did not make a deal with any Shark. The episode was aired on November 22, 2013. The custom chocolate gift company later shut down. The current net worth of Chocomize is $0 in 2025.
After Shark Tank Chocomize grew, and many people visited their website. Sales went up. In 2017 the company made a big change. They started focusing on large orders. These were for weddings, events, and businesses. People could still order from their website. The company is still active today in 2024. It continues to offer custom chocolate.
No deal was made on Shark Tank. Joey wanted $500,000 for 20% of his company. The sharks felt it was not worth that much. Kevin O’Leary offered $500,000 for Joey to leave the company and start fresh with him. Joey said no. He left the tank without a deal.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Kevin O’Leary | $500,000 for leaving the company | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Chocomize Shark Tank pitch
Chocomize started with a basic concept. Fabian Joey’s partner established the company in 2010. He aimed to empower people to create their own chocolate bars. Joey joined afterward. He became a stakeholder with 18% ownership. Fabian possessed 50%. They collaborated diligently to expand the business. In the beginning, there were difficulties. The expense of producing personalized chocolate was steep.
The packaging appeared unadorned. Promoting the product proved challenging. Fabian was unable to participate with Joey on Shark Tank. He was not a citizen of the United States. Only citizens or lawful residents are allowed to participate in the show. In spite of these issues, Joey had faith in their concept.
Joey’s proposal was straightforward. Chocomize allows individuals to create chocolate bars according to their preferences. Clients choose flavors and toppings on the internet. Bars can feature photos or logos that are edible. Each bar has a production cost of $2. They are sold for $6. Sales amounted to $500,000 in the initial year. However, the second year had slower sales, totaling $440,000.
Joey sought $500,000 in exchange for 20% ownership. He mentioned that Chocomize possessed significant growth potential. He mentioned that large chocolate firms could acquire them someday. He thought his concept was original. The sharks paid close attention but had numerous inquiries.
The sharks posed numerous inquiries to Joey. Kevin O’Leary was curious about how he could recoup his investment. Joey mentioned it would require three to four years. Kevin was displeased with this. He mentioned that Joey possessed too small a portion of the company. Joey possessed 18% and Fabian held 50%.
Robert Herjavec inquired regarding market share. Joey stated that they were the pioneers in personalized chocolate. However, their sales were minimal. Robert thought Joey was overstating things. Mark Cuban mentioned that large chocolate firms might replicate the concept. They wouldn’t have to purchase Chocomize.
Barbara Corcoran stated that the procedure was excessively expensive. The packaging was not distinctive. Lori Greiner mentioned that the item was excessively specialized. It wouldn’t draw in a sufficient number of purchasers. These worries caused the sharks to feel uncertain.
Barbara was the first shark to exit. She believed the concept was overly costly. Robert departed as well. He was skeptical about Joey’s assertions regarding the market. Mark trailed behind. He believed the firm lacked a distinctive advantage. Next was Lori. She favored concepts that had broad attractiveness. She believed Chocomize was overly specific. Kevin proposed a deal.
He mentioned that Joey ought to exit Chocomize. He would provide Joey with $500,000 to start a new chocolate company, with Kevin holding 25% ownership. Joey refused. Kevin made another attempt but Joey said no again. Joey departed the tank without reaching an agreement.
What Went Wrong With Chocomize On Shark Tank?
The sharks found no worth in the business. They believed Joey had insufficient control with merely 18% ownership. The cost of the product was elevated. Sales were not increasing at a satisfactory pace. The wrapping was simple. The concept appeared simple to replicate. Sharks favor concepts that encompass large markets. Chocomize appeared overly specialized. Kevin’s proposal was uncommon.
He wished for Joey to have a new beginning. However, Joey declined to abandon his enterprise. The other sharks believed the dangers were too great. This resulted in no agreement.
Product Availability
Chocomize makes custom chocolate bars. Customers pick from many flavors and toppings. They can add edible photos or logos. The website makes ordering easy. Bars are made fresh. Orders arrive quickly. The company now focuses on big events. These include weddings and corporate gifts. Customers can still order smaller amounts online. Products are shipped nationwide.
Prices depend on the size of the order. The website provides details. Chocomize has stayed true to its goal. It offers chocolate that fits everyone’s taste. The company continues to innovate. New options and designs keep customers interested.
Conclusion
Chocomize had a tough time on Shark Tank. The sharks liked the idea but had concerns. Joey left without a deal. But the company grew after the show. It changed its focus to large orders. This brought success. Chocomize is still running today. Its journey shows that belief in an idea can lead to growth. The future looks bright for this chocolate company.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
