Suppose you find an innovative way to keep things light and cool. Here comes the ‘Foam,’ which is a premium cooler that helps you keep your sodas, ice-creams, and food cool on hot and sunny days and on the top of the mountains. It is completely made up of EVA foam, which makes it extremely lightweight, sustainable, and can even float on water. David Kittle and Charlotte are the founders of the ‘Foam.’ They came to the shark tank seeking an investment of $150k for 10% equity in their company.
They got two offers from Kevin and Daymond for 33.3% equity and 30% equit,y respectively. But they closed the deal with Daymond John for $150k for 30% equity in their company.
Here’s what happened to the company ‘Foam’ after Shark Tank and how much it’s worth today.
Foam Coolers Net Worth 2026
David Kittle and Chad Lee went on Shark Tank asking for $150,000 for 10% of their company. This meant they valued Foam at about $1.5 million. They secured a deal with Daymond John for $150,000 for 30% equity in their company. After the show aired, the FOAM website received 27,000 visitors within two hours of the episode airing, and Lee sold over 100 coolers in a single day at the Surf Expo in Orlando. The company expanded into over 50 independent retail stores, more than 100 REI locations, and Target stores, achieving an estimated $1 million in sales by 2024. With Daymond John's backing, strong retail expansion, and growing B2B custom printing orders, Foam Coolers' current net worth in 2026 is estimated to be between $1.5 million and $2.5 million.
Did Foam Coolers Get a Deal on Shark Tank?
Yes! Foam secured a deal on the Shark Tank with Daymond John for $150k for 30%. David Kittle and Charlotte came to the Shark Tank seeking an investment of $150k for 10% equity in their company. But surprisingly, they got two offers from the tank. Kevin O’Leary offered them 33.3% equity in their company. While Daymon John offered them 30% equity. Due to their personal interests, they secured a deal with Daymond John for $150k for 30% equity in their company. They shook hands and went their ways happily.
Foam Coolers Shark Tank Deal Table
| Sharks name | Offer and Demand | Accepted? |
| Kevin O’Leary | $150k for 33.3% equity | N/A |
| Daymond John | $150k for 30% equity | Yes |
| Lori Greiner | Out | N/A |
| Mark Cuban | Out | N/A |
| Todd Graves | Out | N/A |
Founders’ Backstory
David Kittle and Charlotte are the founders of the ‘Foam.’ They hail from North Carolina. They have been working as entrepreneurs and have also worked in the sales and finance departments of various companies. They began their company a few years ago and are earning some good profit margins from it. In order to scale their company, they came to the Shark Tank seeking an investment of $150k for 10% equity in their company. Getting two offers from Kevin and Daymond, they locked the deal with Daymond for $150k for 30% equity in their company.
Foam Coolers Shark Tank Pitch
The Foam’s shark tank pitch began as the founders entered the room with positive and vibrant energy. They introduced themselves and then demonstrated the qualities of their product. They told them they are projected to make $137k in sales. Then they asked for an investment of $150k for 10% equity in their company. In this way, they wanted to have an evaluation of $1.5 Millions overall. Luckily, they got two deals from Tank Kevin and Daymond, respectively. But due to their market reference, they joined hands with Daymond John for $150k for 30% equity in their company.
Shark Questions & Discussion
Kevin O’Leary asked about their marketing strategy. They told them that they sell it through D2C.
Daymond John asked about their background. They said that they have been working in the sales department and the finance department as well in major companies.
Lori Greiner asked about their cost and selling price. They said that it cost them $25 and they sell it for $99 on retail.
Mark Cuban asked about their lifetime sales. They told them that they have made $114k in lifetime sales.
Sharks’ Reactions and Negotiations
Kevin O’Leary loved their product and offered them a counter for $150k for 33.3% equity in their company.
Daymond John liked their idea and offered them a counter of $150k for 30% equity in their company. Without having a second opinion, they locked the deal with Daymond.
Lori Greiner didn’t like the product. So after getting all of her answers, she simply walked out of the deal.
Mark Cuban wasn’t much impressed by their idea. So he simply walked out of the deal.
Why Some Sharks Said No
Kevin O’Leary offered them 33.3% equity in their company. But they refused to accept it. That’s why he said no to them.
Lori Greiner couldn’t see them as a potentially profitable company. So, that’s why she rejected the offer and said no.
Mark Cuban thought of them as a shallow business model. That’s why he rejected the offer and said no.
Foam Coolers Shark Tank Update 2026
As of 2026, Foam Coolers is still in business and expanding with Daymond John’s support. The brand has grown its retail presence significantly, now available at Target, REI, Walmart, Wayfair, Overstock, and Amazon, and also partnered with the Koozie Group to further boost distribution. Sales have been skyrocketing post-Shark Tank, with the website receiving 27,000 visitors within hours of the episode airing. The company is also expanding beyond coolers, with EVA foam tote bags launching in March 2026, available for pre-order in two sizes and 10 colors. One challenge the brand faces is uncertainty around manufacturing due to new US tariffs on Chinese goods, which the founders are monitoring closely.
Product Features & Availability
Foam is a premium cooler that helps you keep your sodas, ice-creams, and food cool on hot and sunny days and on the top of the mountains. It is completely made up of EVA foam, which makes it extremely lightweight, sustainable, and can even float on water.
You can order your Foam from their Official Website. You may follow them up through their Official Instagram account as well.
What Happened To Foam After Shark Tank?
The Foam secured an amazing deal from the Shark Tank with Daymond John for $150k for 30% equity in their company. So, as the show aired, their product went viral, and they received a lot of orders from all around. They also began earning from their pre-orders. By having Daymond John on their back end, they didn’t need to worry about their marketing and sales. They are still earning a lot of profit margins as well.
Conclusion
So, the Foam secured a deal with Daymond John. They did an amazing job on the Shark Tank. David Kittle and Charlotte are the founders of the ‘Foam.’ They came to the shark tank seeking an investment of $150k for 10% equity in their company. Getting two offers from Kevin and Daymond, they locked the deal with Daymond for $150k for 30% equity in their company. Currently, they are earning a lot of profit margins as well. They are doing a great job overall
Hi, I’m Waqar Abdullah. I’m an Academic and a Freelance Writer. Out of all TV shows on entrepreneurship and business ideas, Shark Tank is one of my favorite TV shows. This show gives a delightful awareness of the world of business by providing generic and innovative solutions to the ambitious small and large business owners. I’m curious to know more about the tactical thought process and inspiration that lead these companies, as each pitch gives thoughtful knowledge. I’ve figured out that watching Shark Tank has encouraged my enthusiasm for business and entrepreneurship. It has been a very insightful and inspiring experience. In addition to my work as a Research Scholar and Writer, I love reading, cooking, dining, shopping, and hanging out with my friends and family. Read more About me.
