Fur Oil was founded by Laura Schubert and Lillian Tung to address a problem that many individuals have. They observed a dearth of products for intimate areas and pubic hair care. For all skin and hair types, people utilize body care products. However, there weren’t many possibilities for pubic hair. Making things that made people feel good about their bodies was their goal. Their products relieve inflammation and ingrown hairs.
Additionally, the oils calm and soften the skin. Laura and Lillian believed that Fur Oil had the potential to transform the way that people see personal care. In Season 11 they introduced Fur Oil to Shark Tank. They wanted the sharks to help them. Laura and Lillian requested $500,000 in exchange for a 2.5 percent stake in their company. Will the entrepreneur get a deal on Shark Tank? Check out Fur update to find out!
Fur Net Worth Shark Tank Update 2025
Laura Schubert and Lillian Tung asked for a $500,000 investment in exchange for 2.5% equity in their company. This meant they valued their company at $20 million. They made a deal with Lori Greiner for $500,000 in exchange for 8% of their company, plus a $50,000 donation to a body image charity. This new deal valued their company at $6.25 million. After the show aired, Fur Oil saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Fur Oil is about $9.09 million.
Fur Oil’s growth continued after Shark Tank. The firm is still operating today. In addition to Fur Oil, they now provide a wide range of other products. Body creams, washes, and wipes have been added by Fur. They have been able to contact even more clients because of this shift. Fur currently makes around $5 million a year.
Customers adore the goods. Fur oil is well-known for its calming and hydrating properties. Many clients claim that it softens and smoothes their skin. Popular magazines like Vogue and Refinery29 have also highlighted fur. Fur’s items are readily available both online and in physical locations. They are available for purchase on Amazon and the Fur website. Additionally, they may be found in shops like Goop, Neiman Marcus, and Urban Outfitters.
Fur Oil did really land a Shark Tank deal. Lillian and Laura requested $500,000 for a 2.5% stake. Fur attracted the attention of several sharks. Lori Greiner included $50,000 for a nonprofit that promotes positive body image in her offer of $500,000 at 8% ownership. Kevin O’Leary also offered $500,000 but he insisted on 2.5% ownership and a $1 royalty for each unit until he received $1 million in return.
Daymond John made a 15% equity offer of $500,000. Laura and Lillian ultimately chose to accept Lori’s offer. They hoped her backing would help them reach more people and make a positive impact.
| Shark(s) name | Yes to end the offer | Counteroffer | Accepted? |
| Maria Sharapova (Guest Shark) | Out | N/A | N/A |
| Lori Greiner | $500,000 for 12% equity and included $50,000 toward a body image charity | #1 $500,000 for 5% equity #2 $500,000 for 8% equity with the $50,000 charity donation included. | Yes to end offer |
| Kevin O’Leary | $500,000 for 2.5% equity with an added $1 per unit royalty until he earned back $1 million | $500,000 for 5% equity | N/A |
| daymond John | $500,000 for 15% equity and was interested in licensing the product | Daymond John | N/A |
| Mark Cuban | Out | N/A | N/A |
Fur Shark Tank pitch
Fur Oil was founded by Laura Schubert and Lillian Tung in response to a market need. They observed that there were limited options for pubic hair care, despite the abundance of products for skin and hair. Everyone should feel good about their entire body. Lillian and Laura wanted to change people’s views of intimate care. Helping people feel at ease with their natural bodies was their goal.
They had difficulties in the beginning. Launching a new product like Fur Oil was challenging. A few individuals were uncertain about applying oils to their pubic hair. It took a lot of effort on the part of Laura and Lillian to describe the advantages of Fur Oil. They also needed to determine the ideal oil combination. They wanted a formula that would be safe and effective for all types of skin and hair.
Laura and Lillian wanted to make an impression when they introduced Fur Oil on Shark Tank. To help demonstrate several techniques and inject some humor into the pitch, they brought in two lambs. They described the operation of Fur Oil. According to them, the oil blend can help avoid ingrown hairs. It softens and calms the skin as well. Products in the Fur Oil range provide pleasing fragrances. Laura and Lillian demonstrated their great sales to the sharks.
During the year of filming, Fur Oil sold around $3.5 million. They disclosed that the product was being sold both directly to customers and on Amazon. The sharks were impressed by the impressive sales figures. Lillian and Laura clarified that Fur Oil’s profit margins are considerable. They showed that they knew how to grow their business.
The sharks had a lot of inquiries concerning Fur Oil. They were interested in learning more about the product’s operation. They enquired as to why Laura and Lillian decided to produce oils for pubic hair. They were trying to find out if anyone was interested in purchasing Fur Oil. Laura and Lillian clarified fur Oil was developed to address an issue.
People were supposed to feel wonderful about their entire body. They said that fur oil hydrates and softens skin. Additionally, it keeps ingrown hairs at bay. The sharks wanted to know how Fur Oil would be sold. Laura and Lillian claimed to have already started selling on their website and on Amazon. Reaching more stores was another goal. Fur Oil appealed to the sharks.
The sharks’ reactions to Fur Oil varied. The product piqued the interest of a few of the sharks. Some were unsure if it was the correct choice for them. Mark Cuban was the first to leave Fur Oil stating that it was not for him. The product was something that Daymond John wanted to license. However, this plan did not sit well with Laura and Lillian. They desired to maintain authority over their brand.
Daymond offered to give 15% shares in exchange for $500,000. Kevin O’Leary offered $500,000 in exchange for 2.5% equity and a royalty of $1 per unit until he reached $1 million.
Lori Greiner donated $50,000 to a nonprofit that promotes positive body image in addition to offering $500,000 at 12% equity. The equity was too low for Maria Sharapova to make an offer. Lillian and Laura wished to maintain a low level of equity. They informed the sharks that their equity would not exceed 5%. Daymond dropped out when they hesitated even though he had reduced his offer to 10%. At that point, Lori reduced her offer to 8% equity.
Lori’s offer was accepted by Laura and Lillian. They appreciated Lori’s willingness to offer assistance with body image awareness.
What Went Wrong With Fur On Shark Tank?
The concept of Fur Oil did not sit well with all of the sharks. Mark Cuban left too. “Fur Oil was not for me,” he stated. Maria Sharapova believed the equity was too low and decided not to make an offer. Laura and Lillian opposed Daymond John’s desire to license the product. They aimed to maintain control and a strong brand. Royalties on every sale were what Kevin O’Leary desired.
The concept of royalties did not sit well with Laura and Lillian. They believed it would complicate their business. The product might have seemed too specialized to certain sharks. However, Lori Greiner eventually showed interest and struck a deal. Both the product and Laura and Lillian’s vision impressed her.
Product Availability
Fur Oil is a series of skin and hair care products for intimate areas. An oil combination was the original Fur Oil product. It is intended to prevent ingrown hairs and to soften and soothe skin. Fur Oil helps people accept their bodies as they are. They now have more goods available as well. Wipes, washes and body treatments are all part of the Fur range. The care regimen is enhanced by these goods. All skin types can safely and gently use fur products.
All of the company’s items are displayed on its website. Amazon also sells Fur Oil. Shops like Goop, Neiman Marcus, and Urban Outfitters carry it. Instructions for using the goods are also available on the Fur website. Fur Oil costs approximately $46. Fur products are popular with customers who want gentle, effective skincare for all areas.
Conclusion
Since Shark Tank, Fur Oil’s journey has been fantastic. The goal of Laura and Lillian’s product was to make people feel good about themselves. They hoped that Fur Oil would alter the way that people view personal care. Lori Greiner struck a purchase for $500,000 for 8% stock after seeing Fur’s potential. Fur Oil has expanded significantly since Shark Tank.
Currently, the company’s annual revenue is around $5 million. Fur has added extra care alternatives to its product portfolio. Fur goods are offered for sale both online and at numerous well-known retailers. Fur Oil has received celebrity endorsements from Emma Watson and has been published in major magazines. Laura and Lillian keep expanding Fur Oil and assisting more individuals in becoming more at ease with their skin
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
