Hiccup Shark Tank Update – Shark Tank Season 16

Consider if you find a sustainable way to hydrate yourself in the long race without getting any problems. Here comes the ‘Hiccup,’ a premium reusable cup service which provides cup services along the marathon,s and then after getting used, they wash the cups again and make them reusable and keep the planet free of trash. Kristina is the founder of the Hiccup. She came to the shark tank seeking $200k for 10% equity in her company.

Unfortunately, she couldn’t secure a deal from Shark Tank. Although she was near enough to grab the attention of one of the sharks. But due to her shallow business network, she couldn’t do so.

Here’s what happened to the company ‘Hiccup’ after Shark Tank and how much it’s worth today.

Did Hiccup Get a Deal on Shark Tank? 

No! Hiccup couldn’t secure a deal from Shark Tank. She came to the shark tank seeking $200k for 10% equity in her company. But she couldn’t make a good impression on the sharks. This was because she was the sole worker of her company. She didn’t even have a single worker in her company. So, she was a kind of startup in herself. Even after generating some revenue, she couldn’t grab the attention of the sharks. So, she came out of the tank empty-handed.

Hiccup Shark Tank Deal Table

Sharks name	Offer and Demand	Accepted?
Kevin O’Leary	Out	N/A
Robert Herjavec	Out	N/A
Lori Greiner	Out	N/A
Mark Cuban	Out	N/A
Daniel Lubetzky	Out	N/A

Hiccup net worth

At the time of her Shark Tank appearance, Kristina sought $200,000 for 10% equity in Hiccup, valuing the company at approximately $2 million, but she did not secure a deal on the show. After the show aired, Hiccup saw a big increase in website traffic, sales, and social media exposure, which helped bring public attention to the brand’s sustainable mission and reusable cup model. With growing awareness around eco-friendly hydration solutions, continued marathon partnerships, organic exposure from Shark Tank, small-scale rental revenues, and post-show interest from private investors and supporters of sustainable startups, Hiccup’s estimated current net worth in 2026 is approximately $800,000 to $1.5 million, reflecting early-stage growth, niche market positioning, and steady but modest expansion in the sustainability sector.

Founders’ Backstory 

Kristina is the founder of the Hiccup. She began her company just a year ago. She was working as a solo worker in her company. She told the sharks that she couldn’t spend time advertising her business because she was busy washing the cups. She began this on her own and also began earning some good profit margins as well. But due to her improper business structure, she wanted the sharks to help her grow her business. So, she came to the shark tank seeking $200k for 10% equity in her company.

Unfortunately, she couldn’t secure a deal from Shark Tank. Although she was near enough to grab the attention of one of the sharks. But due to her shallow business network, she couldn’t do so.

Hiccup Shark Tank Pitch 

The Hiccup pitch began as the founder entered the tank. They came up with vibrant and positive energy. They first introduced themselves, and then they showed the sharks with their product. She told the sharks that they have rented more than 10k units until now. They also told about their Customer Acquisition Cost(CAC), which was none. They told them their EBITDA (Earnings before interest, Depreciation, and Amortization) was 10%.

Then they asked to seek an investment of $200k for 10%  equity in their company. In this way, they wanted to have an evaluation of $2 Millions overall. But sadly, she couldn’t secure any deal from the tank.

Shark Questions & Discussion

Kevin O’Leary:

Kevin O’Leary asked about her inventory. She said that she is the only worker in her company doing all this work.

Robert Herjavec:

Robert Herjavec asked about the rental price of their cup they provide at the marathons. She said that she rented it for 15 cents at the margin of one thousand cups.

Lori Greiner:

Lori Greiner asked about the reason behind the business idea. She told me that she had been participating in marathons, and she came up with an idea by seeing a lot of paper cup waste.

Mark Cuban:

Daniel Lubetzky asked about her sales last year. She said that she made $67k last year through her sales. 

Sharks’ Reactions and Negotiations

Kevin O’Leary:

Kevin O’Leary wasn’t very much impressed, and after getting all of his answers, he simply walked out of the deal. 

Lori Greiner:

Lori Greiner liked their idea but didn’t show interest in joining them. So she simply walked out of the deal.

Mark Cuban:

Mark Cuban appreciated the idea but didn’t step into the deal and simply said he was out. 

Robert Herjavec:

Robert Herjavec didn’t seem to be impressed by their idea. So, after getting all of his answers, he simply walked out of the deal.

Why Some Sharks Said No 

Kevin O’Leary:

Kevin O’Leary told her to shut down her business because it was shallow. That’s why he said no to the offer.

Lori Greiner:

Lori Greiner couldn’t see any potential in her business to grow. That’s why she said no to the offer.

Mark Cuban:

Mark Cuban didn’t see any plan of action in her that lets her grow. That’s why he said no.

hiccup update 2026

Hiccup is still operating in 2026 as a sustainable reusable cup service for marathons, races, and large-scale sporting events, focused on reducing single-use plastic and paper waste. The company continues working with event organizers and eco-conscious communities through service-based partnerships and direct contracts. Since appearing on Shark Tank without securing a deal, Hiccup gained visibility, increased demand for sustainable hydration solutions, and expanded its event network. The business remains mission-driven, centered on environmental impact, sustainability, and long-term growth in the green events industry.

Product Features & Availability

Hiccup is a premium reusable cup service that provides cup services along the marathons, and then after getting used, they wash the cups again and make them reusable, keeping the planet free of trash.

You can order your Hiccup from their Official Website. You can also get one by checking it from their Official Instagram account as well.

What Happened To Hiccup After Shark Tank? 

The Hiccup couldn’t secure a deal from the Shark Tank. She was near to grab the attention of Mark Cuban. But due to her shallow business model and no inventory, she just repelled the sharks and didn’t receive any counteroffer as well. But the shark tank did her a favor. As the show aired, her idea went viral, and she got some investment from other Millionaires. She is still in the market and earning her marginal profits as well.

Conclusion 

So, Hiccup couldn’t secure any deal from the Shark Tank at all. Although she did an amazing job on it. But she was unable to grab the attention of the sharks. Kristina is the founder of the Hiccup. She began her company just a year ago. She was working as a solo worker in her company. She came to the shark tank seeking $200k for 10% equity in her company. Unfortunately, she couldn’t secure a deal from Shark Tank. Although she was near enough to grab the attention of one of the sharks. But due to her shallow business network, she couldn’t do so.

They are still in the market and are earning good profit margins as well. They are growing their company very well. They are still earning marginal profits from their business.