Have you ever forgotten your breath freshening products at home? Or struggled to store your contact lenses while on the go? Bob Kroupa thought about this problem and created two simple products to solve it. His company New Era Brands brought these products to Shark Tank. The first product was the Clip’n’Go Mint & Gum. It was a small clip-on case for gum and mints. The second product was the Clip’n’Go Lenz.
This was a small case to store contact lenses on the go. Bob hoped that these products would attract the attention of the Sharks. He wanted to secure a deal. He was asking for $500,000 in exchange for 30% of his company. Will the entrepreneur get a deal on Shark Tank? Check out the New Era Brands update!
New Era Brands Net Worth Shark Tank Update 2025
Matt Kuhn went on Shark Tank asking for $150,000 for 15% of his company. This meant he thought his business was worth $1,000,000. He did not make a deal with any Shark. The episode was aired on March 25, 2011. The company’s products never scaled successfully, and the business eventually shut down. The current net worth of New Era Brands is $0 in 2025.
After Bob’s pitch on Shark Tank things did not go as he hoped. The Sharks did not offer any deals. New Era Brands struggled after the show aired. The products were no longer available for purchase. The company shut down and went out of business. Bob took the advice from the Sharks and left the business. He shifted his focus to another career. He became the founder of Sureway Health LLC.
This company is different from his previous venture. The breath-freshening products and contact lens cases were not successful in the long run. Today as of 2024 Bob is no longer involved in New Era Brands. The company is closed and the products are no longer on the market.
No, New Era Brands did not get a deal on Shark Tank. Bob Kroupa asked for $500,000 in exchange for 30% equity. However, none of the Sharks agreed to invest. The Sharks were confused by the products. They did not see how the products would grow in the market. Bob struggled to explain his business model clearly. Some of the Sharks were also concerned about the lack of profit.
When asked about his investments, Bob revealed he had spent $2 million on overhead costs. This caused the Sharks to doubt the business even more. In the end, all the Sharks went out. Bob left the stage without securing a deal.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Kevin Harrington | Out | N/A | N/A |
New Era Brands Shark Tank pitch
Bob Kroupa founded New Era Brands to address common issues. He observed that individuals frequently left their breath-freshening items at home. He also noticed that contact lens users faced difficulties storing their lenses while traveling. This inspired him to develop the Clip’n’Go Mint & Gum and Clip’n’Go Lenz. The two items were compact and easy to carry. They can effortlessly attach to your keys or bag.
The gum dispenser contained his unique type of gum. The contact lens holder was created for ease of use. Bob believed these items would assist those with a hectic lifestyle. He put a significant amount of money into making them. Bob had previously been a property developer. He utilized his savings to finance his new venture. However, he encountered numerous obstacles. Creating the products was challenging.
Finding the right design and making it work took time. Bob faced difficulties with sales as well. Although he marketed items at retailers such as Walmart and Amazon he wasn’t earning a profit. His expenses were elevated and he lacked sufficient funds to proceed. However, Bob had faith in his products. He toiled diligently to sustain his enterprise. Regrettably, events unfolded differently than expected.
When Bob showcased his products on Shark Tank he exhibited confidence. He presented the Clip’n’Go Mint & Gum and Clip’n’Go Lenz. He clarified that both items were intended for individuals who are traveling. He demonstrated how the items could attach to your bag, keys, or handbag. The gum dispenser contained his brand of gum. The lens case was designed for easy storage of contact lenses.
Bob hoped the Sharks would recognize the worth of his products. He mentioned that over the last year, he had generated $817,000 in sales. He felt pride in this accomplishment but acknowledged that he hadn’t turned a profit yet. The Sharks showed interest in the products. Robert Herjavec was the first one to pose questions. He was curious about the link between gum and contact lens cases.
Bob clarified that each product was created for individuals with a hectic lifestyle. Kevin O’Leary inquired whether Bob operated in the container, gum, or contact lens industry. Bob responded that he participated in all three. The Sharks remained uncertain. They inquired of Bob regarding his earnings. Bob acknowledged that he has not earned any money so far.
He also disclosed that he had invested $2 million into the business. The Sharks had worries. They couldn’t envision how the products might expand. They started to question Bob’s enterprise.
The Sharks posed numerous inquiries regarding the products. Robert Herjavec felt perplexed. He inquired of Bob what similarities gum and contact lenses shared. Bob attempted to clarify that both items were intended for active individuals. However, Robert appeared unconvinced. Kevin O’Leary inquired of Bob whether he was involved in the container industry the gum industry or the contact lens industry.
Bob mentioned that he participated in all three. This caused the Sharks to feel more unsure. They couldn’t comprehend how the business would operate. Kevin Harrington inquired about the sales. Bob stated that his business had generated $817,000 in revenue. However, this did not encompass the Clip’n’Go Lenz item which had not been launched at that time. Bob also confessed that he had exhausted his supply.
This complicated the ability to meet demand. The Sharks were interested in learning additional details about the gross margin. Bob acknowledged that the margin was insufficient for expansion. This caused the Sharks to worry even more. Daymond John experienced uncertainties as well. He couldn’t comprehend how the enterprise could thrive. He chose to leave school. The Sharks kept posing inquiries.
They were curious about where Bob had put his money. Bob mentioned that he had invested $2 million in the business. He also disclosed that a significant portion of the funds had been allocated to overhead. The Sharks were astonished. Barbara Corcoran inquired how Bob had acquired such a significant sum of money. Bob stated that he worked as a real estate developer.
Yet Barbara remained worried. She believed Bob’s proposal lacked strength. She also believed that the presentation did not hit the target. Following all the inquiries the Sharks opted to exit individually.
The Sharks had a lot of concerns. They didn’t understand the business. Robert Herjavec was the first to drop out. He was confused by the products. Kevin O’Leary was next. He told Bob to go back into real estate and leave New Era Brands behind. Daymond John also dropped out. He didn’t see how the business could grow. Kevin Harrington was the next to go. He didn’t find the company investable.
Finally, Barbara Corcoran decided to leave too. She said that although Bob was a good salesman his pitch didn’t work. She felt that the presentation wasn’t strong enough to win over the Sharks. In the end, Bob left Shark Tank without a deal. The Sharks were not convinced that his products could succeed. Bob didn’t get the investment he was hoping for. He was forced to leave the show empty-handed.
What Went Wrong With New Era Brands On Shark Tank?
New Era Brands did not secure a deal on Shark Tank. The main problem was that the Sharks were confused by the products. They didn’t understand how gum and contact lens cases could be connected. Bob tried to explain that both products were for people on the go. But this didn’t convince the Sharks. They were also concerned about the business model. Bob admitted that he had spent $2 million on overhead costs.
This worried the Sharks even more. The business was not turning a profit. The Sharks also didn’t see the growth potential. They felt that the business lacked a clear focus. Bob struggled to answer all of their questions. As a result, all the Sharks decided to drop out.
Product Availability
After the pitch on Shark Tank New Era Brands products were no longer available. The company shut down and went out of business. The Clip’n’Go Mint & Gum and Clip’n’Go Lenz are no longer on the market. Bob’s products were sold in stores like Walmart and Amazon before the company closed. But they are no longer available for purchase today.
Bob’s focus shifted to a new venture. He is now the founder of Sureway Health LLC. The company no longer exists and the products are gone.
Conclusion
Bob Kroupa’s journey on Shark Tank ended without a deal. His products were unique but the Sharks did not see potential in them. Bob’s business struggled after the show. He eventually moved on to a new career. His company New Era Brands closed down. The products are no longer available.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
