Consider if you found a healthier way for your cats to do a business. Here comes the ‘Paco and Pepper,’ a premium cat pee pot dust which doesn’t spread out of the pot. It is odorless and thick as compared to the classical cat pot dust. It is basically cat litter sand which doesn’t spread out like ordinary sand litter. Kristina is the founder of Paco and Pepper.
She came to the shark tank seeking an investment of $300k for 5% equity in her company. However, she got a counter offer from Kevin O’Leary. But it was way too high for her to accept that. So she rejected the offer and walked out with pride.
Here’s what happened to the company ‘Paco and Pepper’ after Shark Tank and how much it’s worth today.
Did Paco and Pepper Get a Deal on Shark Tank?
No! Paco and Pepper couldn’t secure any deal on the shark tank. At first, it got four consecutive rejections from the shark tank. But Kristina didn’t give up on her business idea. She finally moved to Kevin O’Leary. Mr. Wonderful gave her a sharky offer of $300k for 49% equity in her company. But after some negotiations he came down to $300k for 20% equity with $2 Royalty. But it was still too high for her to give up so much of her company. She rejected his offer respectfully and came out with pride.
Paco and Pepper Cat Litter Shark Tank Deal Table
| Sharks name | Offer and Demand | Accepted? |
| Kevin O’Leary | $300k for 20% equity + $2 Royalty per unit sold | N/A |
| Robert Herjavec | Out | N/A |
| Lori Greiner | Out | N/A |
| Daniel Lubetzky | Out | N/A |
| Fawn Weaver | Out | N/A |
Paco and Pepper Net Worth
Kristina went on Shark Tank asking for $300,000 for 5% of her company. This meant she valued Paco and Pepper at about $6 million. She did not secure a deal on the show after turning down Kevin O’Leary’s offer of $300,000 for 20% equity with a $2 royalty per unit. After the episode aired, the brand received strong attention from pet owners and saw increased online sales of its premium low-dust cat litter. With steady growth in the pet care market and continued direct-to-consumer sales, Paco and Pepper’s current net worth in 2026 is around $7 million to $9 million.
Founders’ Backstory
Kristina is the founder of Paco and Pepper. She is a Russian immigrant. She began her company a few years ago. Her product got a lot of social recognition at first. She began earning from her D2C product. So, in order to expand her business, she came to the shark tank seeking an investment of $300k for 5% equity in her company. However, she got a counter offer from Kevin O’Leary. But it was way too high for her to accept that. She wasn’t disappointed at all. She was confident and proud.
Paco and Pepper Shark Tank Pitch
The Paco and Pepper pitch began as the founder entered into the tank. She came up with vibrant and positive energy. She first introduced herself and then they showed the sharks with their product. They told the sharks that they have sold $1.1 Million units until now. They also told about their Customer Acquisition Cost(CAC) which was less than 20%. Then they asked to seek an investment of $300k for 5% equity in their company. In this way they wanted to have an evaluation of $6 Million.
Shark Questions & Discussion
Kevin O’Leary:
Kevin O’Leary asked about their sales. She politely replied that she did $1.1 Millions in sales in the first year.
Robert Herjavec:
Robert Herjavec asked about the retail price of the product. She gently replied that she retails for $$20.99 and it landed her $6.87.
Lori Greiner:
Lori Greiner asked about her business model. She politely replied that she did that business by D2C and retail stores as well.
Fawn Weaver:
Fawn Weaver asked about the idea behind the product. She gently replied that she had a dog which developed Asthma due to dust. So, she came out with a solution.
Sharks’ Reactions and Negotiations
Kevin O’Leary:
Kevin O’Leary liked her product and business idea. He offered her a sharky offer of $300k for 49% equity in her company. Kevin gave her a counter of $300k for 20% equity+ $2 Royalty. But due to higher equity, they couldn’t make any deals.
Robert Herjavec:
Robert Herjavec appreciated the idea. But he didn’t seem to be taking any interest into the deal. So, he walked out of it.
Lori Greiner:
Lori Greiner liked the business model. But she wasn’t very much impressed. So, after getting all of her answers, she simply walked out of the deal.
Fawn Weaver:
Fawn Weaver didn’t seem to be very much impressed. So, after getting all of the answers to her questions, she went out of the deal.
Why Some Sharks Said No
Kevin O’Leary:
Kevin O’Leary offered her 49% and then 20% equity which she refused. So, that’s why he said no to the offer.
Robert Herjavec:
Robert Herjavec didn’t like her business model at all. So he rejected the offer and said no.
Lori Greiner:
Lori Greiner didn’t want to invest into a cat litter business. So, she rejected the offer and said no to her offer.
Fawn Weaver:
Fawn Weaver couldn’t understand her business ecosystem. So that’s why she rejected her offer and said no.
Paco and Pepper Update 2026
Paco and Pepper is still operating in 2026 and continues selling its low-dust cat litter designed to stay inside the litter box and reduce odor. After the Shark Tank episode aired, the brand gained strong online attention and many pet owners discovered the product through social media and online stores. The company mainly sells through its website and online marketplaces and continues to focus on cat owners who want a cleaner and healthier litter option for their pets. The business remains a small but active pet product brand. Paco and Pepper continues to promote its low-tracking, odor-reducing litter and focuses on direct-to-consumer sales. The company keeps building its customer base while working on expanding its reach in the pet care market.
Product Features & Availability
Paco and Pepper is a premium cat pee pot dust which doesn’t spread out of the pot. It is odorless and thick as compared to the classical cat pot dust. It is basically cat litter sand which doesn’t spread out like ordinary sand litter.
You may order your Paco and Pepper from their Official Website. You may also reach them through their Official Instagram account as well.
What Happened To Paco and Pepper After Shark Tank?
Although, the Paco and Pepper couldn’t secure any deal from the shark tank. But as the show aired, her unique product went vial. She and her product got social recognition and found some wealthy investors as well. Till now, she is still in the market. She is earning a good marginal profit from her company.
Conclusion
So, the Paco and Pepper couldn’t secure any deal from the shark tank. Kristina is the founder of Paco and Pepper. She is a Russian immigrant. She began her company a few years ago. Her product got a lot of social recognition at first. She began earning from her D2C product. She came to the shark tank seeking an investment of $300k for 5% equity in her company. However, she got a counter offer from Kevin O’Leary. But it was way too high for her to accept that. But the company is still in the market. It is getting marginal profits as well.
Hi, I’m Waqar Abdullah. I’m an Academic and a Freelance Writer. Out of all TV shows on entrepreneurship and business ideas, Shark Tank is one of my favorite TV shows. This show gives a delightful awareness of the world of business by providing generic and innovative solutions to the ambitious small and large business owners. I’m curious to know more about the tactical thought process and inspiration that lead these companies, as each pitch gives thoughtful knowledge. I’ve figured out that watching Shark Tank has encouraged my enthusiasm for business and entrepreneurship. It has been a very insightful and inspiring experience. In addition to my work as a Research Scholar and Writer, I love reading, cooking, dining, shopping, and hanging out with my friends and family. Read more About me.
