A good diet is often necessary to stay in shape and healthy, especially for those who enjoy exercise and fitness programs. Many people find it difficult to fuel their bodies in a quick, enjoyable, and convenient way without consuming additional sugar or calories. Protein drinks are a common remedy, however they could taste boring or heavy.
Tania Patruno aimed to address this issue with PRO-NRG, her invention. Fitness enthusiast Tania wanted to make a drink that was light, refreshing, and portable, but yet loaded with protein. She created PRO-NRG, a fitness beverage that combines protein and flavored water to provide consumers with the nutrients without the inconvenience of a traditional protein shake.
She pitched her idea to the sharks on Shark Tank, hoping to get funding to expand it. She asked for $250,000 for 15% equity. Did the entrepreneur get a deal on Shark Tank? Check out our PRO-NRG update to find out!
Pro-NRG Net Worth 2024
Tania Patruno asked for $250k in exchange for 15% equity in her company, PRO-NRG. This meant she valued her company at approximately $1.67 million. After negotiating with Daymond John, she agreed to $250k for 30% equity, which valued her company at about $833,000. Despite an initial boost in popularity and a retail presence, PRO-NRG eventually faced financial difficulties and filed for bankruptcy. As of 2024, the current net worth of PRO-NRG is $0, as the company is no longer in business.
PRO-NRG Shark Tank Update
As for a PRO-NRG update, after the Shark Tank episode’s airing, PRO-NRG had a brief increase in popularity. The company gained visibility from the Daymond John deal, and everything appeared to be going well for a while. The product has a significant retail presence, even finding its way into Walgreens stores.
The business’s success was temporary. In 2014, a legal dispute emerged when Joshua Fenwick sued Tania’s husband, alleging he was fired from the company. Even though the case was ultimately dropped, it caused issues for the company. Regretfully, PRO-NRG could not maintain its early success, and it finally filed for bankruptcy. Tania Patruno left the business in 2024 and is currently employed in New Jersey as a realtor.
Yes, Tania got the deal on Shark Tank with Daymond John. Initially, she requested $250,000 for 15% equity. She could negotiate a deal with Daymond John. After negotiations, she agreed to give up 30% stock in her company for the $250,000 investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | $250,000 for 30% equity contingent on dealing with Bad Ass | N/A | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
PRO-NRG Shark Tank Pitch
Tania Patruno’s love of exercise and her goal to develop a more portable protein option for people on the go served as the driving forces behind PRO-NRG. She recognized a need in the market for a light, protein-infused beverage that wasn’t as heavy as traditional protein shakes because she was familiar with the fitness industry.
Tania had never worked in the beverage sector before, but she was determined to bring her idea to life. Finding the ideal drink recipe and distributing it to retailers were two of the initial difficulties she encountered. Her efforts were rewarded when, three months after the product’s successful launch, it was carried by 3,000 establishments in the state of New York.
Tania applied to Shark Tank with a $250,000 offer for a 15% stake in PRO-NRG, her business. She marketed her product as an original flavor-infused water with added protein, a light and pleasant substitute for conventional protein shakes. She invited two-time Super Bowl champion Brandon Jacobs to support the product in order to give her pitch more credibility.
Tania highlighted the drink’s ability to grow rapidly while stating that it was already available in 3,000 New York establishments. She also disclosed the production expenses, stating that the product was produced for $1.10, sold at wholesale for $1.80, and retailed for $3.99. Keep reading our PRO-NRG update to see what happens next!
Most of the sharks didn’t take part and got attracted to the product from the start of the pitch.
Mark Cuban asked about the numbers in the business. Tania responded she invested 75,000 in the business. It costs her $1.10 to make a bottle, wholesale it for $1.80, and retail for $3.99. The lower profit margin disappointed all the sharks.
Robert Herjavec asked what retailers they are. Tania revealed they are in all the delis, markets, and also big box retailers.
Kevin asked about their sales last year. They had done $126,000 in sales in 3 months.
Kevin O’Leary expressed worries about business margins. Kevin was the first to withdraw.
Mark Cuban Although he thought the product had potential for growth, Mark was not convinced to invest.
Barbara Corcoran declined to invest since she didn’t completely understand the product and its market.
Robert Herjavec Although he respected Tania’s ambition, Robert had little interest in the fitness drink market.
Daymond John was the only other shark with an interest in doing business. With the condition that his protein and supplement company join the partnership, he provided $250,000 for 30% equity. They came to an agreement, and Tania accepted.
Product Availability
From our PRO-NRG update research, the product was sold in retailers like Walgreens. For fitness enthusiasts, the product provided a handy alternative to the heavy texture of normal protein shakes for consuming protein. It appealed to those seeking a cool, wholesome beverage and was available in a variety of flavors.
Unfortunately, currently, PRO-NRG is no longer available for purchase as the company has gone out of business.
Conclusion
After striking a deal with Daymond John, PRO-NRG had a thrilling adventure on Shark Tank, including a brief period of success in the retail sector. But finally, problems like low earnings and legal issues forced the business to close. Despite these obstacles, Tania’s journey shows determination as she introduces a novel fitness drink to the market, although one whose success was temporary. Even if this is PRO-NRG’s last chapter, it should serve as a reminder that starting a business has its difficulties.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
