James Mitchell encountered a significant issue. Numerous odor removers are hazardous for both humans and animals. He chose to develop a product that was both safe and effective. This resulted in the creation of Pure Ayre. It is a natural scent remover crafted from food-safe components. In contrast to other products Pure Ayre is safe for spraying on pets and even in your mouth.
James presented this product on Shark Tank. He wished to secure a deal from the sharks. Will the entrepreneur get a deal on Shark Tank? Check out the Pure Ayre update to find out!
Pure Ayre Net Worth Shark Tank Update 2025
James Mitchell went on Shark Tank asking for $150,000 for 10% of his company. This meant he thought his business was worth $1,500,000. He did not make a deal with any Shark. The episode was aired on February 11, 2011. The company is still active and sells odor elimination products in stores and online, with estimated yearly revenue near $5 million. Using the viral/heavy traction method, the current net worth of Pure Ayre is estimated to be around $10–12 million in 2025.
After Pure Ayre appeared on Shark Tank the company did not get a deal. Despite this Pure Ayre is still in business. As of 2024, the company has an estimated $5 million in annual sales. James did not give up after leaving the tank. The company expanded its product line. Pure Ayre now offers more options for customers. They have products for different needs.
The company is still growing and doing well. Customers can buy Pure Ayre online. The product is available on Amazon and the company’s website. The success of Pure Ayre shows that James did not need a deal from the sharks to succeed.
In terms of the Pure Ayre update, Pure Ayre did not get a deal on Shark Tank. James asked for $150,000 for a 10% stake in the company. However, none of the sharks agreed to the deal. Daymond John, Kevin O’Leary and Robert Herjavec were interested in the product but had concerns. Daymond offered $150,000 for 50% equity but James turned it down. Kevin O’Leary offered $150,000 for 100% of the company with a 7% royalty.
Robert Herjavec raised the offer to $225,000 but with the same conditions. James did not accept any of the offers. Despite not getting a deal, he continued to grow his business.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Daymond John | $150,000 for 50% equity | N/A | N/A |
| Robert Herjavec | $225,000 for 100% equity + with a 7% royalty | N/A | N/A |
| Kevin O’Leary | $150,000 for 100% equity + with a 7% royalty | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Kevin Harrington | Out | N/A | N/A |
Pure Ayre Shark Tank pitch
James Mitchell developed the concept for Pure Ayre after noticing an issue. Numerous scent removers were hazardous. These items posed a threat to individuals and animals. James aimed to develop something superior. He put in great effort to discover a solution. He developed an entirely secure product. He desired it to be strong enough to eliminate stubborn odors yet gentle enough for use around people and pets.
The item is crafted from food-safe components ensuring it is secure for all. The journey to develop Pure Ayre was challenging. James encountered numerous obstacles. He needed to try various ingredients. He needed to ensure the product functioned correctly. This required time and effort. However, James always persevered. He aimed to develop a product that individuals could rely on. The effort was rewarded. Pure Ayre came into existence.
When James initially presented Pure Ayre on Shark Tank he felt assured. He described the way the product functioned. He demonstrated to the sharks how it could eliminate odors such as cat urine and skunk scent. He also showed how safe it was by spraying it in his mouth. The sharks were taken aback by the product. James stated that it was the only odor remover available that was safe for use on both people and pets. He additionally stated that it was effective against any smell.
He demonstrated to the sharks that he had achieved $3.2 million in sales already. Nonetheless, the sharks were worried about his absence of patent safeguards. They inquired about his sales and upcoming plans. James mentioned that he might have a prospective chance with a bigger distributor. However, the sharks remained unconvinced. Nonetheless, ss James stayed optimistic and prepared to keep expanding his business.
The sharks asked James many questions about Pure Ayre. Daymond John wanted to know if James owned the patent for the product. James explained that he did not patent it. He worried that bigger companies would steal his formula. This worried the sharks. Kevin O’Leary asked about sales. James told him that he had sold $3.2 million worth of Pure Ayre since starting the business. However, he also explained that sales were much lower in the past year.
The sharks wanted to know why sales had dropped. James explained that a contract with Walgreens had ended. This caused a dip in sales. Robert Herjavec asked how much money James had raised. James said he had raised around $500,000 to $600,000. The sharks wanted to know more about his plans. James said he was talking to a larger distributor. But the sharks were still not sure.
They wanted more proof of his success before agreeing to a deal. Despite the questions, James continued to believe in his product.
The sharks had mixed reactions to James’s pitch. Daymond John was interested but concerned about the lack of patent protection. He offered $150,000 for 50% equity in the company. Kevin O’Leary offered $150,000 for 100% of the company plus a 7% royalty. Robert Herjavec raised the offer to $225,000 with the same conditions. However, James did not accept any of the offers. The sharks tried to convince him to accept the deal.
They believed the product had potential but they wanted more control over the company. James stepped outside to discuss with his wife. When he returned Daymond changed his offer. He agreed to split the deal with Kevin O’Leary. They would offer $150,000 for 100% of the company with James getting a 7% royalty. However, James still did not accept the deal. He decided to leave Shark Tank without a deal.
What Went Wrong With Pure Ayre On Shark Tank?
There were several reasons why Pure Ayre did not get a deal on Shark Tank. First, the sharks were concerned about the lack of patent protection. They worried that larger companies could copy the product. Second, the sales figures were not as high as the sharks wanted. James explained that sales had dropped after a contract with Walgreens ended. This made the sharks uncertain about the future of the business.
Third the sharks were not sure if James had approached a larger distributor. He mentioned that he had a promising opportunity but this was not enough to convince the sharks. Finally, the sharks wanted more control over the company. They offered deals that would give them a large stake in Pure Ayre but James was not willing to give up so much control. In the en,d James left Shark Tank without a deal.
Product Availability
Pure Ayre is available for purchase online. You can find it on Amazon and the company’s website. The product is sold in different sizes to meet customer needs. It is safe to use on pets and people. You can use it on many different odors including pet smells, skunk odors, and more. Pure Ayre is a plant-based product. It is made from food-grade ingredients making it safe for everyone.
The company also offers a variety of other odor-eliminating products. Prices vary depending on the size of the product. You can check out the Pure Ayre website or Amazon to find the best option for you. The product has received positive reviews from customers. People love that it is safe, effective, and natural.
Conclusion
James Mitchell created Pure Ayre to solve a big problem. He wanted a safe and effective odor eliminator. His product impressed the sharks but did not win a deal. Despite this Pure Ayre is still in business today. The company has grown and expanded its product line. It has an estimated $5 million in annual sales. Customers can buy Pure Ayre online through the company’s website or Amazon.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
