Shake It Pup Net Worth Shark Tank Update 2025

Shake It Pup! Dog Food Seasoning started as an idea to help dog owners. The product was dog food seasoning. Many dogs get bored with their food each day. Shake It Pup! Dog Food Seasoning was made to change that.

It added flavor and nutrition to each meal. Dogs that are picky or tired of their food could enjoy something new. The founders AJ Crook and Brett Maiolfi came to Shark Tank in Season 11. They asked the sharks for $100,000 in return for 20% of their company.

 AJ and Brett had a dream to make this product big. They hoped to get the sharks on board to grow their company. The pitch went well and the sharks had many thoughts. Mark Cuban finally offered a deal AJ and Brett accepted.

The future looked bright for Shake It Pup! Dog Food Seasoning. Will the entrepreneur get a deal on Shark Tank? Check out Shake It Pup! Dog Food Seasoning update to find out!

Shake It Pup Net Worth Shark Tank Update 2025

AJ Crook and Brett Maiolfi asked for a $100k investment in exchange for 20% equity in their company. This meant they valued their company at $500,000. They made a deal with Mark Cuban for $100k in exchange for 25% of their company, which valued their company at $400,000. After the show aired, Shake It Pup! Dog Food Seasoning saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Shake It Pup! Dog Food Seasoning is about $585,000.

Things began to change after Shark Tank. In 2021, AJ Crook made the decision to leave Shake It Pup! Dog Food Seasoning. Brett afterward became the company’s leader. He started over by renaming it Snap Wag. The original concept of flavoring dog food was kept by Brett. 

But Snap Wag didn’t go through long, even with a new name. The business was unable to keep up. Today, Snap Wag is no longer in operation. The product is no longer available. Shake It Pup! Dog Food Seasoning is a thing of the past as of 2024. Brett made an unsuccessful attempt to carry on the company’s path.

On Shark Tank, Shake It Pup! Dog Food Seasoning did indeed get a deal. Brett and AJ requested $100,000 from the sharks. In exchange, they offered 20% of their business. The concept of flavoring dog food caught the curiosity of the sharks. 

The two companions received an offer from Mark Cuban. In exchange for 25% of Shake It Pup! Dog Food Seasoning, he gave $100,000. Brett and AJ agreed to his proposition. They believed that Mark’s background would aid in the expansion of the business. AJ and Brett have new hope for Shake It Pup! Dog Food Seasoning after Mark’s deal. After Shark Tank, they were enthusiastic about what lay ahead.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Maria Sharapova (Guest Shark)	Out	N/A	N/A
Lori Greiner	$100,000 for 3% equity plus a $1 royalty per unit until the investment is paid back, which then reduces to 25 cents in perpetuity	N/A	N/A
Kevin O’Leary	$100,000 for 50% equity	N/A	N/A
daymond John	Out	N/A	N/A
Mark Cuban	$100,000 for 25% equity	N/A	yes

Shake It Pup! Dog Food Seasoning Shark Tank pitch

Brett Maiolfi and AJ Crook first crossed paths when they were young. In the second grade, they became buddies. Brett and AJ were both animal lovers. They were both passionate about dogs. This friendship became more solid over time. They observed how certain dogs became disinterested in their meals. AJ and Brett wanted to make a change for pets. 

Their goal was to make dogs’ meals more enjoyable. Shake It Pup! Dog Food Seasoning was born out of this concept. They thought flavoring would make dog food more interesting. But it was a difficult path. They first encountered difficulties. They produced the goods in a small flat. Making enough seasoning was challenging. They also struggled to promote the product. Despite these difficulties, AJ and Brett

AJ and Brett were eager to introduce Shake It Pup! Dog Food Seasoning to Shark Tank. They told the sharks the narrative of their business. They described the benefits of their seasoning for dogs. As AJ and Brett explained their strategy, the sharks listened. Dogs would enjoy the flavors in Shake It Pup! Dog Food Seasoning. The product was straightforward and quick to integrate into recipes. 

Brett and AJ also disclosed their sales figures. The first year’s earnings for Shake It Pup! Dog Food Seasoning was $105,000. The goal of the two pals was to advance the company. They believed Shark Tank may assist them in increasing their output. AJ and Brett want $100,000 in exchange for 20% of their business. They were hoping that one of the sharks would recognize Shake It Pup! Dog Food Seasoning’s worth.

The sharks asked Brett and AJ a lot of questions. They were interested in Shake It Pup! Dog Food Seasoning. Regarding output, Kevin O’Leary enquired. He questioned whether they could satisfy demand. Although Kevin saw potential, he believed they would have difficulty developing. Lori Greiner also had questions. She was curious if they could grow rapidly. 

However, the sharks were concerned about the idea’s future. Some questioned if the product was replicable. They noticed that the flavoring for dog food was new. They discussed the cost as well. Maria Sharapova believed it to be excessively high. AJ and Brett listened to what the sharks had to say.

Every shark responded differently to Shake It Pup! Dog Food Seasoning. The initial offer was made by Kevin O’Leary. He made a $100,000 bid for half of the business. Kevin sensed hazards and wanted to play a big part. The offer was not made by Daymond John. He believed Shake It Pup! Dog Food Seasoning was too simple to imitate. Daymond didn’t think the concept was appropriate for him.

Maria Sharapova died, too. The market seemed too small to her. It was too costly for her to use as an addition to dog food. Lori Greiner also extended an offer. She made a $100,000 offer with a royalty of $1 per unit until the money was returned. After that, the royalty would permanently decrease to $0.50 per unit. However, Lori just desired a 3% stake in the business.

Mark Cuban was the final shark to make an offer. He offered $100,000 for 25% with no royalties. AJ and Brett decided to take Mark’s offer. They felt he was the right partner for Shake It Pup! Dog Food Seasoning.

What Went Wrong With Shake It Pup! Dog Food Seasoning  On Shark Tank?

Not all sharks were interested in investing. Daymond John believed that Shake It Pup! Dog Food Seasoning had a serious flaw. He thought it could be imitated by other businesses. Daymond believed the product would suffer from competition. He did not make an offer because of this. Maria Sharapova made the same decision. She thought the price of the product was excessive.

“Dog owners might not want to pay extra,” Maria thought. It seemed like a niche product to her as well. This indicated that its audience was small. Though he had reservations, Kevin O’Leary liked the concept. He believed the business might have trouble expanding. Kevin’s offer to invest was dependent on a significant level of equity. He identified risks and demanded a bigger share.

Product Availability 

Shake It Pup! Dog Food Seasoning was created to improve dog food. It was available in a variety of flavors that dogs would enjoy. It was easy to utilize the seasoning. It could be included in meals for dogs to give some variation. Every shaker featured a different dog flavor. The product was an entertaining method to switch up your dog’s diet. The goal of Shake It Pup! Dog Food Seasoning was to assist finicky eaters. 

It was also intended to make dog chow more nutrient-dense. The product was offered online by Brett and AJ. It was available for purchase on the business website. Additionally, Shake It Pup! Dog Food Seasoning was sold on Amazon. Brett however relaunched the business after AJ left. To start it over, he gave it the name Snap Wag. Snap Wag however did not survive. 

Conclusion

Shake It Pup! Dog Food Seasonings’ experience on Shark Tank was intriguing. Brett and AJ had an innovative idea to assist dog owners. They wanted dogs to look forward to mealtimes. It appeared that the future was bright with Mark Cuban’s investment. Mark’s offer of $100,000 for a quarter seemed like a good one. AJ quit the company after Shark Tank. 

Brett made an effort to keep the business operating under a new name. He changed the name to Snap Wag, but it was difficult. Sadly, Snap Wag closed because it was unable to survive. Shake It Pup! Dog Food Seasoning has ceased operations. Despite the company’s demise, AJ and Brett demonstrated their affection for animals. They put a lot of effort into making dog food more enjoyable.