A tool called Unbuckle Me makes it simpler to unbuckle car seats. Parents and grandparents who have trouble using car seat buckles can benefit from this tool. Unbuckle Me was founded by a mother and daughter.
They are Becca Davison and Barb Heilman. Barb’s thumb is arthritic. This made it extremely difficult for her to unbuckle her granddaughter’s car seat. Barb and Becca made the decision to resolve this issue. Together, they came up with Unbuckle Me. It cuts the force required to unlock a car seat buckle in half.
This facilitates opening. The two were hoping that a shark would help them expand their business. They want $100,000 in exchange for 10% of their business. There was interest from the Sharks. Will the entrepreneur get a deal on Shark Tank? Check out the Unbuckle Me update to find out!
Unbuckle Me Net Worth Shark Tank Update 2025
Barb Heilman and Becca Davison asked for a $100,000 investment in exchange for 10% equity in their company, Unbuckle Me. This meant they valued their company at $1 million. They made a deal with Mark Cuban and Lori Greiner for $100,000 in exchange for 20% of their company. This new deal valued their company at $500,000. After the show aired, Unbuckle Me saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Unbuckle Me is about $800,000.
The growth of Unbuckle Me continues beyond Shark Tank. Becca and Barb agreed to an agreement on the show. Nevertheless, after filming, the contract fell through. They failed to finalize the agreement with the Sharks. But the business is doing great on its own. Over $3 million worth of merchandise has been sold by Unbuckle Me.
Additionally, they have introduced a new product. It’s known as Notebook. For kids Totebook is an entertaining activity book. Numerous stores sell Unbuckle Me and Totebook. Unbuckle Me is available at Walmart, Target, and buybuyBABY. They are offered for sale online as well. Barb and Becca expressed how happy they were to maintain complete control over their business. They are allowed to decide everything on their own.
On Shark Tank, Barb and Becca did indeed get a deal. Several Sharks made offers to them once they demonstrated the product. At last, they agreed to a deal with Mark Cuban and Lori Greiner. It was a $100,000 trade. They forfeited twenty percent of their business in return.
Rather than asking for 20 percent, Barb and Becca requested 15 percent. However, Lori and Mark refused. Barb and Becca accepted the 20 percent agreement. They struck an agreement on the show, but it later fell through. They all stayed with Barb and Becca. The Sharks weren’t necessary for them to expand their company.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | $100,000 for 15% equity, with no royalty | N/A | N/A |
| Lori Greiner | $100,000 for 20% equity, split between Mark and Lori, with no royalty | $100,000 for 15% equity | yes |
| Kevin O’Leary | $100,000 for 7% equity, with a $1 per unit royalty split between Kevin and her (in perpetuity) | #1 $100k for a 7% stake + a $1 royalty until $100k is paid, then drops to 50¢ in perpetuity #2 $100,000 for 10% equity, with a $0.50 royalty per unit until they recouped $250,000 | N/A |
| Anne Wojcicki (Guest Shark) | $100,000 for 7% equity, with a $1 per unit royalty split between Kevin and her (in perpetuity) | #1 $100k for a 7% stake + a $1 royalty until $100k is paid, then drops to 50¢ in perpetuity #2 $100,000 for 10% equity, with a $0.50 royalty per unit until they recouped $250,000 | N/A |
| Mark Cuban | $100,000 for 20% equity, split between Mark and Lori, with no royalty | $100,000 for 15% equity | yes |
Unbuckle Me Shark Tank pitch
Unbuckle Me was founded by Barb and Becca to address an issue. With her granddaughter, Barb wanted to lend a hand. However, she had trouble unbuckling vehicle seats because of her thumb arthritis. It hurt and was so hard for her. Becca wished to assist her mother. They therefore made the decision to create a tool to address the issue.
They were looking for something quick and simple to utilise. It took a lot of effort to design Unbuckle Me. They desired simplicity and safety. Additionally, they desired American manufacturing. They put a lot of effort into making it affordable. They eventually had a finished product after numerous tests. When they released Unbuckle Me, their efforts were rewarded.
Becca and Barb were very straightforward when they presented their product. They demonstrated how it takes nine pounds of force to open car seat buckles. They clarified that those who had hand pain found this challenging. “Unbuckle Me makes it much easier,” they said. It only costs $1.80 to create, they added.
The price is $14.99. The Sharks recognized that the product was practical and reasonably priced to produce. According to Barb and Becca, Unbuckle Me already had a large customer base. They disclosed that grandparents made up half of their clientele. The straightforward concept of Unbuckle Me appealed to the Sharks.
Unbuckle Me was the subject of numerous questioning from the Sharks. They enquired about the design of the product. They were interested in the amount of force that Unbuckle Me decreases. It cuts the force in half, according to Barb. People find it considerably simpler to unbuckle seats as a result. The Sharks enquired about the patent as well.
Unbuckle Me is patented by Barb and Becca. Because of this, other businesses find it difficult to imitate it. Who would purchase this product, the Sharks asked? Many grandparents were purchasing it, according to Barb and Becca. Regarding social media, the Sharks enquired. They believed it would help get the word out. The Sharks were aware that social media could accelerate Unbuckle Me’s growth.
The Sharks’ reactions varied widely. Kevin O’Leary made the first offer. He made a $100,000 offer for 7% of the business. Yet he wants a royal. He requested a perpetual $1 royalty per unit. Kevin claimed that his social media presence may boost sales. Kevin was then joined by Shark Anne Wojcicki a guest. She offered to assist with social media as well.
After Kevin and Anne received $250,000 back they modified their offer to $0.50 royalty per unit. However, the idea of monarchy did not sit well with Barb and Becca. They believed it would eventually become a burden. Then Mark and Lori took over. They made a $100,000 offer for 20%. There was no royalty associated with this offer. Daymond John offered as well.
What Went Wrong With Unbuckle Me On Shark Tank?
Some Sharks remained uninterested, despite Barb and Becca getting a deal. Although they thought it required more social media, Kevin and Anne thought the product was good. In order to make it worthwhile, they desired a royalty. There was tension since Barb and Becca didn’t desire royalty. Mark and Lori thought the product was still in its infancy. They were willing to risk Unbuckle Me in exchange for 20 percent equity.
Barb and Becca made an unsuccessful attempt to obtain 15 percent. The agreement did not close after the show. This was acceptable to Barb and Becca. They were content to expand the business by themselves. He made a $100,000 offer for a 15 percent royalty-free. Mark and Lori’s offer was the one that Barb and Becca loved the most. Mark and Lori rejected their request for 15 percent. Barb and Becca finally decided to give up twenty percent.
Product Availability
A tiny item called Unbuckle Me aids in unlocking car seat buckles. It uses half as much strength. Because of this, it’s ideal for parents, grandparents, and those who have hand pain. Unbuckle Me is used by wrapping it around the buckle. The buckle is then released by applying pressure. It is quick and simple to use. Walmart, Target, and buybuyBABY sell the product.
You can get it online as well. It is available for purchase on the official Unbuckle Me website. It costs $14.99 per unit. They sell the Totebook as well. Kids can have a lot of fun using Totebooks in the car. It keeps children occupied during automobile rides. The company’s main goal is to make family automobile travel easier.
Conclusion
Unbuckle Me experience on Shark Tank was thrilling. Barb and Becca presented a useful item. They struck a bargain with Lori and Mark. But following the episode, they made the decision to grow apart. Unbuckle Me is a triumph today. The business has sold millions and is expanding.
They offer a brand-new product called Totebook as well. Being the sole owners of Unbuckle Me makes Barb and Becca thrilled. They take pleasure in being in complete control of the company. Unbuckle Me seems to have a promising future. They may release additional goods in the near future.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
