Encouraging children to consume nutritious foods is challenging. Parents Teresa and Robert Fraijo were very familiar with this issue. They desired their children to consume vegetables without any grievances. Thus they established Veggie Mama. They offer frozen pops as their product. These pops contain fruits and vegetables inside. Children enjoy the flavor and parents appreciate the nutritional value.
Teresa and Robert visited Shark Tank. They asked for $75,000 in exchange for 15% of their business. They presented their concept and shared examples. Will the entrepreneur get a deal on Shark Tank? Check out the Veggie Mama update to find out!
Veggie Mama Net Worth Shark Tank Update 2025
Teresa Greenway and Jennifer Wong went on Shark Tank asking for $75,000 for 15 % of their company. This meant they thought their business was worth $500,000. They made a deal with Lori Greiner and Robert Herjavec for $75,000 for 20 %, lowering the valuation to $375,000. The episode was aired on October 18, 2013. The vegetable-based popsicle brand later shut down. The current net worth of Veggie Mama is $0 in 2025.
After Shark Tank Veggie Mama gained attention. People loved the idea of healthy frozen treats. The company worked on expanding its reach. They were already in Whole Foods. They also got into Sprouts Farmers Markets. Sadly Veggie Mama struggled to stay afloat. Their website is still online but it looks outdated.
It says they are not selling products now. It seems the company stopped operations around 2018. As of 2024, Veggie Mama is not active in the market.
Yes Veggie Mama got a deal. Barbara Corcoran and Mark Cuban teamed up. They offered $75,000 for 25% of the company. The Fraijos accepted. Barbara and Mark also dropped the idea of royalties. This made the deal better for the Fraijos.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Barbara Corcoran | $75,000 for 25% equity (Combined Offer) | N/A | Yes |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | $75,000 for 25% equity (Combined Offer) | N/A | Yes |
Veggie Mama Shark Tank pitch
Teresa Fraijo had a pair of sons. She desired for them to consume nutritious food. However, her sons despised vegetables. Teresa began concealing vegetables in smoothies. She included spinach and carrots. The boys consumed it without realizing it. Teresa experienced a sense of pride. Other mothers informed Teresa that their children were similar. They mentioned that preparing smoothies required too much time.
This provided Teresa with an idea. She believed frozen pops might be more effective. They would be fast to serve and simple for children to eat. Teresa had a conversation with her spouse Robert. He had faith in her concept. They launched Veggie Mama as a team. However, it wasn’t simple. Creating frozen pops requires time. They required a production facility. They also required funds. The Fraijos contributed $140,000 from their funds.
They had faith in their product. Entering stores was difficult as well. They began on a small scale. Whole Foods provided them with an opportunity. Next Sprouts Farmers Markets became involved. The Fraijos remained optimistic. However, they still needed to gain a lot of business knowledge.
Teresa Fraijo had a pair of sons. She desired for them to consume nutritious food. However, her sons despised vegetables. Teresa began concealing vegetables in smoothies. She included spinach and carrots. The boys consumed it without realizing it. Teresa experienced a sense of pride.
Other mothers informed Teresa that their children were similar. They mentioned that preparing smoothies required too much time. This provided Teresa with an idea. She believed frozen pops might be more effective. They would be fast to serve and simple for children to eat.
Teresa had a conversation with her spouse Robert. He had faith in her concept. They launched Veggie Mama as a team. However it wasn’t simple. Creating frozen pops requires time. They required a production facility. They also required funds. The Fraijos contributed $140,000 from their funds. They had faith in their product.
Entering stores was difficult as well. They began on a small scale. Whole Foods provided them with an opportunity. Next Sprouts Farmers Markets became involved. The Fraijos remained optimistic. However, they still needed to gain a lot of business knowledge.
The Fraijos stepped into Shark Tank brimming with optimism. Teresa described the issue that the parents encountered. She told her tale. She mentioned that children enjoy Veggie Mama pops since they have a fruity flavor. Parents appreciate them due to their concealed vegetables.
Robert described the company. Veggie Mama was available at Whole Foods and Sprouts. However, the sales totaled just $30,000. This concerned the Sharks. The Fraijos sought $75,000 in exchange for a 15% stake in their company. They mentioned they required assistance to expand. The Sharks posed numerous inquiries. They were curious about the reason for the low sales. They further inquired why the Fraijos had used up so much cash.
Mark Cuban expressed that he wasn’t a fan of the frozen foods industry. He inquired why the Fraijos owned a factory. He believed they ought to concentrate on selling not producing. Barbara Corcoran inquired about the figures. She remarked that investing $140,000 to earn $30,000 was illogical. She was curious if they had a strategy to resolve this. Kevin O’Leary concentrated on earnings.
He inquired about the production cost of each pop. He inquired about the cost in shops as well. Kevin was curious about how quickly the business could start generating profit. Robert Herjavec inquired about how Veggie Mama could differentiate itself. He remarked that the frozen foods market is abundant in options. He was curious about what made Veggie Mama unique. Lori Greiner inquired about the duration of shelf life. She was curious about the duration the pops could remain in stores before going bad.
What Went Wrong With Veggie Mama On Shark Tank?
The Sharks were concerned about the figures. Investing $140,000 to generate $30,000 in revenue appeared unwise. Certain Sharks believed this demonstrated weak business acumen. Mark Cuban was not fond of the frozen food industry. He believed it was hazardous. This caused him to leave early. Barbara Corcoran believed that the Fraijos lacked a solid strategy. She mentioned that their reversed numbers frightened her.
Kevin O’Leary’s proposal featured royalties. The Fraijos were not pleased with this. Lori Greiner and Robert Herjavec also desired royalties. The Fraijos believed that royalties would demand too much from them. Barbara and Mark eliminated royalties. This assisted the Fraijos in making their decision.
Product Availability
Veggie Mama pops were one-of-a-kind. They mixed fruits and vegetables. Children enjoyed the flavor. Parents appreciated the nutrition. The pops were available at Whole Foods and Sprouts Farmers Markets. They were also obtainable online. The cost of Veggie Mama pops exceeded that of standard pops. This was due to the high-quality ingredients. Currently, Veggie Mama pops are not in stock. The business ceased operations around 2018.
Conclusion
Veggie Mama had a great idea. Teresa and Robert Fraijo wanted to help kids eat healthily. They worked hard to grow their business. They got a deal on Shark Tank. Barbara Corcoran and Mark Cuban believed in them. But running a business is hard. Veggie Mama faced challenges. The company is not active now.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
