Parents often struggle with keeping their children’s clothes clean during meals and playtime. Traditional bibs are small, absorb stains, and don’t offer enough protection.
To solve this problem, Susie Taylor and her husband, Steve Taylor, created Bibbitec, a unique, stain-resistant, and odor-free bib designed to keep kids mess-free. They believed their product could replace multiple baby items, such as burp cloths and nursing covers.
Hoping to get funding and mentorship, they pitched their business on Shark Tank. Susie and Steve Taylor asked for $40,000 for 14% equity, valuing their business at $285,000. Did the entrepreneur get a deal on Shark Tank? Check out our Bibbitec update to find out!
Bibbitec Net Worth Shark Tank Update 2025
Susie Taylor and Steve Taylor went on Shark Tank asking for $75,000 for 15% of their company. This meant they thought their business was worth $500,000. They did not make a deal with any Shark. The episode was aired on February 1, 2013. The company later shut down and is no longer active. The current net worth of Bibbitec is $0 in 2025.
Bibbitec experienced a massive boost in sales. On the night their episode aired, they made $75,000 in sales, and by the weekend, they had earned $150,000. This initial success showed that parents were interested in their product. However, despite the spike in orders, the company struggled to maintain momentum in the long run.
Over time, sales slowed down, and Bibbitec eventually shut down in 2018. As of today, the company is no longer in business.
No, Bibbitec did not receive a deal on Shark Tank. Susie and Steve Taylor asked for $40,000 for 14% equity, valuing their business at $285,000. However, the Sharks had concerns about the product’s high manufacturing cost and low sales numbers. As a result, none of them made an offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Bibbitec Shark Tank pitch
Susie Taylor, a mother, became frustrated with traditional bibs that were too small, absorbed stains and didn’t fully protect kids’ clothing. She wanted something better, so she designed the Bibbitec bib, which was larger, stain-resistant, and multifunctional. With support from her husband, Steve Taylor, she turned her idea into a business, hoping to help other parents facing the same struggles.
On Shark Tank, Susie and Steve introduced Bibbitec as a high-quality, American-made bib that was machine washable, stain-resistant, and odor-free. They demonstrated its multiple uses, claiming it could replace burp cloths, nursing covers, changing mats, and even art smocks.
They asked for $40,000 in exchange for 14% equity, confident that their patent-pending design and superior quality would impress the Sharks. Keep reading our Bibbitec update to see what happens next!
The Sharks had several concerns about the business, including. Kevin O’Leary: Asked about cost per unit and retail price. It cost $15 to make and sold for $24.99.
Robert Herjavec: Inquired about total sales so far. They had sold 2,000 bibs in four years, with $17,000 in sales the previous year.
Mark Cuban: Asked how they planned to market the product effectively. They relied mostly on word-of-mouth and small-scale marketing.
Each Shark gave their opinion on Bibbitec, but none decided to invest:
Kevin O’Leary: Thought the bib was too expensive to produce and doubted it could scale.
Robert Herjavec: Felt sales were too low for a four-year-old business.
Daymond John: Said he couldn’t add value to the company.
Mark Cuban: Believed Susie and Steve needed help with marketing and cost management.
Barbara Corcoran: Suggested using moms as sales representatives, but she wasn’t interested in investing.
In the end, none of the Sharks made an offer, and the Taylors left without a deal.
What Went Wrong with Bibbitec on Shark Tank?
Despite having a great product, Bibbitec faced major challenges, which led to its downfall. Each bib costs $15 to make, making the $24.99 selling price too expensive compared to competitors. After four years in business, they had only sold 2,000 bibs, which worried the Sharks. Their word-of-mouth approach wasn’t enough to scale the business. The Sharks didn’t see a way to reduce costs and increase profitability.
Product Availability
After Shark Tank, Bibbitec briefly thrived, selling bibs on their website and Amazon for $22 each. They sold 3,000 units after the episode aired, but sales eventually slowed down. By 2018, they shut down operations. As of today, Bibbitec is no longer available for purchase.
Conclusion
Bibbitec had a promising idea, but high costs, low sales, and poor marketing led to its downfall. While the product was innovative, it couldn’t compete with cheaper alternatives in the market. Even though the Taylors didn’t secure a deal on Shark Tank, their journey serves as a valuable lesson for entrepreneurs: A great product needs the right pricing and strong marketing to succeed.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
