This thrilling episode of Shark Tank introduced us to Bobbi Peterson, who has designed a fantastic dental product. She was concerned about oral hygiene and came up with the idea of making an electronic toothbrush.
This particular type of brush, specifically named The Big Mouth Toothbrush, has a broader head with more bristles, making cleaning faster and easier. She entered the show in Episode 15 of Season 14 and presented her product.
The sharks involved were Lori Greiner, Barbara Corcoran, Mark Cuban, Kevin O’Leary, and Robert Herjavec. Let’s see if Bobbi can impress the sharks! Did she close any deal with the investors? Just dive right into the article to enjoy the whole scenario on the show.
Big Mouth Toothbrush Net worth
Bobbi Peterson asked for a $150k investment in exchange for 10% equity in her company. This meant she valued her company at $1.5 million. She made a deal with Barbara Corcoran for $150k in exchange for a 20% stake with a royalty of $2 per unit sold in perpetuity. This new deal valued her company at $750,000. After the show aired, The Big Mouth Toothbrush saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of The Big Mouth Toothbrush is about $1.11 million.
The Big Mouth Toothbrush Shark Tank Update
Did the Big Mouth Toothbrush get a deal on the Shark Tank?
Yes, The Big Mouth Toothbrush managed to get a deal with Barbara Corcoran. The entrepreneur made a counteroffer of $150,000 for a 20% stake with a royalty of $2 per unit sold in perpetuity. Barbara accepted this counteroffer, and that’s how the company got a deal.
| Shark(s) Involved | Offer made | Counteroffer | Equity | Accepted? |
| Lori Greiner | N/A | N/A | N/A | No |
| Kevin O’Leary | $150,000 stake with a royalty of $5 per unit sold in perpetuity | $150,000 for a 20% stake with a royalty of $2 per unit sold in perpetuity | 25% | No |
| Barbara Corcoran | N/A | $150,000 with a royalty of $2 per unit sold in perpetuity | 20% | Yes |
| Mark Cuban | N/A | N/A | N/A | No |
| Robert Herjavec | N/A | N/A | N/A | No |
The Big Mouth Toothbrush Products
Big Mouth Toothbrush is a company that makes unique electronic dental products to enhance oral hygiene and health. This particular brush is a better way of cleaning the mouth than the regular toothbrush because of its giant head with more bristles.
It covers more areas of the mind that make hygiene quick and better. Different designs and sizes of toothbrushes are available in the company’s products. Big Mouth Toothbrush effectively removes plaque and is gentle on your gums. It’s a beneficial product for thorough cleaning of your mouth.
Big Mouth Toothbrush Founder
Bobbi Peterson is an orthodontist who founded the Big Mouth Toothbrush. She’s from Brooklyn, New York, and is the first black lady who has designed an electronic toothbrush. Because of her field of work, she was worried about oral health care and decided to design a unique toothbrush with many features. The spa covers more surface area, creating a more massaged, relaxing feeling while brushing your teeth.
Bobbi said she had a struggling background and was the youngest of eight. Her mother, also named Barbara, did three jobs for a living. Bobbi had a daughter who motivated her to complete her studies and work harder in her field. She studied at Howard University and opened her practice after finishing her orthodontic residency. She’s a passionate orthodontist and went ahead to establish the Big Mouth Toothbrush.
Pitch and Initial Presentation
The founder of the company burst onto the show with vibrant energy. She introduced herself and started the presentation. She was seeking $150,000 with equity of 10% stake. To convince the Sharks, she said there is a massive problem of gum disease that affects 50% of the world’s population. Our mouth is the key to our overall health, and infection can travel early.
Poor teeth brushing or a dirty mouth results in plaque buildup, which causes gum diseases. Gum diseases lead to tooth loss. On this point, Bobbi presented a picture of Kevin with tooth loss. The sharks saw the picture, which made them laugh out loud. Then Bobbi told me why she cared so much about teeth. Because she’s an orthodontist, so she brought an electric toothbrush.
Discussion on Pitch and Offers
After describing the features of her product, she asked the investors if they had any questions. They were presented with their separate sample toothbrushes in front of them. The samples had water, toothpaste, and different settings. Lori commented, “You’ve more settings than I’ve ever seen.” She found them fascinating; settings were like “gum care, sensitive, clean,
polish and white.” Lori wanted to know if this cut down the time. Bobbi replied, “It does. It potentially cuts down tooth brushing time”. Then Kevin asked about the design. The founder explained that she has a patent-pending design on the toothbrush. To know more about the reason for making big brushes, Barbara inquired why others didn’t think like this. Mark added sarcastically that they waited for Brooklyn to develop a new idea. Bobbi said that she can’t answer why they don’t have it. She can only answer why she did it.
Robert asked about their sales. Bobbi said she sold this for $69.99 and the land is $14. She sells them in her practice and online as well. Robert asked how many she had sold. She said that she launched it in January, and from then to July, she sold 60,000. Out of 6 months, only 4 months are of active sales.
Negotiation and Final Deal
When the discussion was over, and it came to making an offer, four out of five sharks were already out. They said that this is a very crowded space with business and marketing. They can’t invest millions of dollars for a product that costs $69. It would be a tricky business.
Kevin remained the only investor who could make an offer. Even he was not ready to go for it. But after some confusion, he offered $150,000 with a 25% stake and the royalty of $5 per unit sold in perpetuity. Bobbi didn’t like this and made a counteroffer of $150,000 for a 20% stake with a royalty of $2 per unit sold in perpetuity. Kevin was thinking still, and Barbara instantly accepted the counteroffer. That’s how the company got a deal with Barbara.
Challenges and Motivations
Finding investors in her company’s product has been challenging for the founder. A design patent was required to make the product and its dimensions. Bobbi might face competition with other established toothbrush brands as well.
As for the motivation, Bobbi desired to provide a unique innovation in people’s lives, significantly to enhance their oral health. She worked hard to chase her dreams and developed this fantastic dental product.
Product Retail Availability
Big Mouth Toothbrush is an advanced product that significantly impacts oral health care. It attracts people because of its unique features. The company sells its products online for $14 per unit. One can get products by visiting the official website and simply ordering there. Customers experience better toothbrushing with this product, contributing to their oral health and hygiene.
Conclusion
The company was successful in securing a deal on Shark Tank. The investors appreciated Bobbi Peterson’s presentation. She is a hardworking entrepreneur and ambitious to make advancements in her company in the future.
Hi, I’m Izza Habib, a Nutritionist and an avid writer. My focus? Crafting captivating blogs and articles on the exhilarating episodes of Shark Tank. I love unraveling the unique stories of aspiring individuals navigating the high-stakes world of Shark Tank— from groundbreaking products to pitch-perfect presentations. As a blogger, I’m committed to sharing the excitement behind each episode, highlighting the ingenuity, passion, and strategic negotiations that shape the entrepreneurial landscape. Join me on this thrilling journey into the dynamic world of Shark Tank! Read more About me.