Eat Your Flowers Shark Tank Update – Net Worth, Pitch & Deal

Loria Stern, a former tennis player who found love in baking, arrived on Shark Tank Season 14 to raise funds for her company. Eat Your Flowers was a unique baking brand that had a versatile product line combined with a flavorful blend of organically pressed flowers. 

The pitch started well, and Loria explained the product. However, she attracted everyone’s attention when she disclosed the lifetime sales of the company. The discussion was interesting, as Eat Your Flowers checked all the requirements up forward. 

Eat Your Flowers’ case weakened when Loria was asked how she would maintain the uniqueness and quality when the business scales. Did she present a valid and adequate explanation to compel the Sharks, or did she falter? Find it out in our Eat Your Flowers Shark Tank Update. 

Eat Your Flowers Net Worth

Loria Stern asked for a $250,000 investment in exchange for 12.5% equity in her company. This meant she valued her company at $2 million. She made a deal with Barbara Corcoran for $250,000 in exchange for 15% of her company. This new deal valued her company at approximately $1.67 million. After the show aired, Eat Your Flowers experienced a significant increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Eat Your Flowers is about $2.22 million.

What Happened To Eat Your Flowers After Shark Tank?

After striking a deal with Barbara Corcoran on the Shark Tank Season 14 Episode 15, Eat Your Flowers has materialized it by signing the official agreement. Barbara has welcomed the business to her portfolio on Twitter. 

Eat Your Flowers experienced the Shark Tank effect as its website overflowed with orders after the show. Most of its products went out of stock. Loria Stern explained the situation on her TikTok handle. 

The company is still operating, extending the product line, and selling merchandise on its website. It continues to make a profit and has hired operation management to help with production.

Did Eat Your Flowers Get A Deal On Shark Tank?

Loria Stern was a determined woman entrepreneur who had the clarity regarding what she needed from the Shark Tank. Her sales performance and product features were adequate to help Eat Your Flowers strike a deal. 

Kevin O’Leary was the first Shark to offer $250,000, but he demanded 25% of the company in return. He promised Loria that he would help the business scale with the same product quality and uniqueness. However, Loria did not seem satisfied with the valuation. 

Lori Greiner and Robert Herjavec applauded the unique concept and high-end quality of the product, but they opted out because the business was not their willhouse. Mark Cuban opted out for the same reason, but he advised Loria to invest in herself because the products were incidental. 

Barbara Corcoran offered to Eat Your Flowers $250,000 for 15% of the shareholding. Loria Stern immediately agreed to the offer because the valuation was higher than Kevin’s, and Barbara had the right experience for her business. 

Shark(s) NameOffer and DemandCounterofferAccepted?
Barbara Corcoran$250,000 for 15% of the companyN/AYes
Kevin O’Leary$250,000 for 25% of the companyN/ANo
Mark CubanOutN/AN/A
Robert HerjavecOutN/AN/A
Lori GreinerOut N/AN/A

Eat Your Flowers Shark Tank Update 

eat your flowers net worth

Loria Stern’s Backstory

Loria Stern was born in the small town of Ojai in California. She was always a nature-loving girl, but her initial priorities were tennis. At the young age of 12 years, Loria became a nationally ranked tennis player. After graduating from college, she started teaching tennis to younger players. 

Despite her prominent achievements in tennis, Loria found herself baking and cooking for the pros at the training center. According to Loria, cooking brought her an unexpected joy. At this point, she decided to make a career in the culinary industry. 

Loria initially became a private chef and a caterer. When appearing on Shark Tank, she had a successful commercial kitchen under her belt with a baking staff that worked for her. She also appeared in various national magazines (I will name those magazines later in the update).

Initial Pitch

Loria Stern arrived on the Shark Tank Season 14 Episode 15 with a basket of flowers in her hand. She introduced herself to the Sharks and asked for $250,000 for 12.5% of her company, Eat Your Flowers. Loria explained that Eat Your Flowers makes it possible to eat flowers besides smelling. 

The edible botanicals included calendula, marigold, chamomile, etc., which she blended with cakes, cookies, pies, and chocolate bars. She introduced her natural color palette, in which she combined baking and flowers to prepare a unique recipe. 

Loria presented Sharks with her unique recipes, and everyone on the panel enjoyed the discrete and prominent taste.  

Queries About The Product

what happened to eat your flowers after shark tank

Kevin O’Leary started the discussion with the expected question demanding the sales performance. Loria disclosed that her business was blooming as the lifetime sales were $2.2 million. In 2020, Eat Your Flowers sold products worth $430,000. The subsequent year’s sales closed at $750,000. By the end of 2022, the business was set to cross the $1 million mark. She further clarified that the company sold products through the direct-to-consumer business model.

Mark Cuban asked if Eat Your Flowers was a profitable business. Loria gave a meaningful smirk and explained that her company was very profitable. A box of cookies had a cost of $7.5 (including the labor costs), while the same had a selling price of $50. 

Kevin wanted to know how much money Eat Your Flowers was getting. Loria explained that last year, they walked away with 330. She elaborated that she never wanted to start a confectionery company. She enjoyed making food and posting on Instagram. Her photos eventually went viral, and several national publications approached her. 

Loria Stern and Eat Your Flowers appeared three times on Vogue and Oprah Magazines. Several other publications, including the New York Times, Los Angeles Times, Goop Magazine, and Harper’s Bazar, featured the business on their platforms. 

Kevin was impressed by the media management of the business, so he asked Loria about how she handled the social media accounts. Loria confirmed that she was a one-man show, as she consistently worked hard and did everything on her own. 

Barbara Corcoran wanted to know what Loria was looking for in a Shark. Loria explained that she needed a mentor to guide her. She had no one to look up to, so she wanted a partner to give her the right advice. She hinted that Barbara could be her best partner. 

Robert Herjavec admired the product for its uniqueness, beauty, artistry, and high-end flavor. However, he put forward a valid point by asking about Loria’s plan to maintain quality as the business scales. Loria acknowledged the inherent risk of quality deterioration accompanying scaling. 

Loria further disclosed her future plans regarding her product. She saw her cookies in big food chains like Starbucks. Her target was to sell a pack of two cookies for $7. A lower price point could help the business attract more customers and make the product more accessible. 

Barbara asked about Loria’s plan to leave the premium space in the future. Loria confirmed that she wanted to market a product that could be sold at the Whole Foods store. Kevin did not like the idea of switching from the direct-to-consumer model to a retail business. He argued that retail space was big, so it was hard to compete there. 

Loria’s retail model plan resonated with Barbara, so she wanted to make an offer. However, she wanted to know the expectations Loria had from her. Loria explained that she was a hard-working entrepreneur and she had done everything on her own. She needed Barbara to help her with the operations and help develop a CPG model for better performance.

Sharks’ Response And Final Deal

did eat your flowers get a deal on shark tank

Kevin O’Leary was impressed by what Eat Your Flowers had achieved. He argued several businesses were in the confectionery industry, but profits were difficult to make. He applauded Eat Your Flowers for having a premium product line, which was crucial for earning profits. 

Kevin offered Loria Stern $250,000 for 25% of her company. After seeing Loria flabbergasted by the valuation, he ensured carrying the same vision for the company. He assured Loria that he would help the company scale with premium quality. 

Lori Greiner bowed out, stating that the business was not her type. Robert Herjavec argued that the toughest thing was to establish a brand and sell products at a high price. He praised Loria Stern for already achieving those things. However, he opted out because he did not see the business as investable. 

Mark Cuban explained that Loria was the actual company, and the products were incidental. He advised her to stay on social media and market herself rather than the product. He wanted Loria to become Martha Stewart of the confectionery market. Mark opted out because the business did not complement his portfolio. 

After knowing the expectations Loria had from her, Barbara Corcoran offered her $250,000 for 15% of Eat Your Flowers. Loria Stern accepted her offer instantly, and they struck a deal. 

Product Availability 

Eat Your Flowers sells most of its products on its website using a direct-to-consumer model. The owner did have the plan to sell its products in the retail space. However, direct-to-consumer sales are better than making the product available on the retail market. The direct-to-consumer model is a brilliant launching pad for premium and established brands.

The Eat Your Flowers products are more unique and flavorful than those of its competitors. The concept of blending flowers with baked food is discrete and mouthwatering. The company sells cakes, cookies, chocolate bars, and pies. Every product is naturally colored and flavored with plant pigments. Eat Your Flowers is vegan and gluten-free. The flower shortbread cookies are the best-selling variant on the website.

Eat Your Flowers makes great profits from its products. On an average, a cookie box costs $7.5. The company charges high for its quality flavors. A box of cookies is available on the website for $50 or more. It has the best blend of calendula, marigold, and chamomile.

Conclusion

Eat Your Flowers had a great pitch on Shark Tank as its owner, Loria Stern, confidently presented the numbers and future plans. Loria seemed like a determined woman from the start, where she conveyed the unique blend of baking and botanicals her business provides. 

The lifetime sales were impressive, and Loria Stern had the much-needed popularity as she appeared in nationwide magazines. Moreover, the premium taste and high-end pricing helped the company grow and earn steady profits. 

Kevin O’Leary really wanted a chunk of Eat Your Flowers to help it scale and earn profit. However, Loria was expected to go for Barbara Corcoran because she offered a better valuation and had the right experience. All in all, Eat Your Flowers emerged as a winner on Shark Tank. 

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