Brce Shark Tank Update – Shark Tank Season 17

Suppose if you could find a solution to a problem that everyone faces. Here comes the ‘Brce,’ a shoelaces that never comes untied. It uses a microscopic designed laces fibers which stick together when they are tied. They couldn’t be easily undone during a walk. They can be undone easily by applying the force to untie them.

They are ordinary shoe laces with premium interlocking designs which helps them to retain tied longer. Tanvi Gadamsetti and Madhav Aggarwal are the founders of the Brce. They came to the shark tank for seeking $300k for 10% equity in their company. They got an amazing combined deal on the shark tank with Daniel and Fawn for $30k for 20% equity in their company. They were very happy with securing the deal.

Here’s what happened to Brcet after Shark Tank and how much it’s worth today. 

Did Brce Get a Deal on Shark Tank? 

Yes, Brce secured a combined deal with Daniel and Fawn for $300k for 20% equity in their company. At first, they got three rejections from the tank. But they didn’t give up and moved towards Daniel and Fawn. Luckily, they secured a combined deal with them for $200k for 20% equity in their company. At first, Fawn gave them a solo deal for 20% equity. But after some rounds of negotiations, they finally locked the combined with both sharks. After they dealt, they shook hands and went their ways happily.

Brce Shark Tank Deal Table

Sharks name	Offer and Demand	Accepted?
Kevin O’Leary	Out	N/A
Robert Herjavec	Out	N/A
Lori Greiner	Out	N/A
Daniel Lubetzky  & Fawn Weaver	$300k for 20% equity	Yes

Brce Net Worth

Tanvi Gadamsetti and Madhav Aggarwal went on Shark Tank asking for $300,000 for 10% of their company. This meant they valued Brce at about $3 million. They made a deal with Daniel Lubetzky and Fawn Weaver for $300,000 in exchange for 20% of the company, lowering the valuation to about $1.5 million. After the episode aired, Brce received strong media attention and increased interest from athletes and customers for its untie-resistant shoelaces. With growing brand recognition and expanding online sales, Brce’s current net worth in 2026 is around $2 million to $3 million.

Founders’ Backstory

Tanvi Gadamsetti and Madhav Aggarwal are the founders of Brce. They are Indian immigrants who came here with their families two decades ago. There are also College fellows and business partners as well. They began their company few years ago. They also have a patent of their design. They are in contact with other shoes brands as well. So, in order to expand their business, they came to the shark tank for seeking $300k for 10% equity in their company. They got an amazing combined deal on the shark tank with Daniel and Fawn for $30k for 20% equity in their company. They were very happy with securing the deal. 

Brce Shark Tank Pitch 

The Brce pitch began as the founders entered into the tank. They came up with vibrant and positive energy. They first introduced themselves and then they showed the sharks with their product. They told the sharks that they have sold $100k to date. units until now. They also told about their Customer Acquisition Cost(CAC) which was 15%. Then they asked for seek an investment of $300k for 10% equity in their company. In this way they wanted to have an evaluation of $3 Millions.

Shark Questions & Discussion

Kevin O’Leary:

Kevin O’Leary asked about their total sales. They politely replied that they are struggling to make good sales. To date they are around $100k.  

Lori Greiner:

Lori Greiner asked about their business model. They politely replied that they sell it to B2B and also go to retails as well.

Daniel Lubetzky:

Daniel Lubetzky asked about the selling and cost price of the product. They told them that they sell it for $19.99 and it cost them 52 cents.

Fawn Weaver:

Fawn Weaver asked about the reason behind the idea of the product. They gently replied that they faced the problem and came out with the solution and founded this business. 

Sharks’ Reactions and Negotiations

Kevin O’Leary:

Kevin O’Leary liked their product and offered them $200k for 20% equity + Royalty of 20% sales until 3x is paid.

Lori Greiner:

Lori Greiner didn’t like their product at all. So, after getting all of her answers she simply walked out of the deal.

Daniel Lubetzky:

Daniel Lubetzky liked their offer and offered them a combined deal with Fawn for $300k for 25% equity in ROFR.

Fawn Weaver:

Fawn Weaver liked their product. She offered them $300k for 25% equity in their company with a ROFR. After some rounds of negotiations, they locked a combined deal of $300k for 20% equity with Daniel and Fawn.

Why Some Sharks Said No 

Kevin O’Leary:

Kevin O’Leary thought of them as a shallow business model. That’s why he rejected the offer and said no.

Robert Herjavec:

Robert Herjavec didn’t like their funny idea at all. So, that’s why he rejected their offer and said no.

Lori Greiner:

Lori Greiner couldn’t understand their business ecosystem. So, she just rejected their offer and said no.

Brce Shark Tank Update 2026

Brce is still active in 2026 and continues selling its special shoelaces that stay tied during daily activities. After appearing on Shark Tank, the company gained strong online attention and expanded its sales through its official website and online marketplaces. The founders have continued improving the product design and promoting it through social media and direct online marketing to reach more customers. The brand mainly sells its interlocking shoelaces that are designed to stay tied longer but can still be untied easily when needed. Brce focuses on athletes, runners, and everyday shoe users who want a simple solution for loose laces. The company remains a small but active business and continues to grow its customer base while working on expanding distribution and product awareness.

Product Features & Availability

Brce, is a premium shoelaces that never comes untied. It uses microscopic designed laces fibers which stick together when they are tied. They couldn’t be easily undone during a walk. They can be undone easily by applying the force to untie them. They are ordinary shoe laces with premium interlocking designs which helps them to retain ties longer.

You can order your Brce from their Official Website. You may reach them through their Official Instagram account as well.

What Happened To Brce After Shark Tank? 

Brce secured an amazing combined deal from the shark tank with Daniel and Fawn. So, as the show aired, their product got social recognition. They went viral. By having two sharks on their team, they didn’t need to worry about marketing and sales. They are still in the market and are earning good profit margins as well. Their company is growing fast.

Conclusion 

So, Brce got a combined deal with Daniel and Fawn on the shark tank. Tanvi Gadamsetti and Madhav Aggarwal are the founders of the Brce. They are Indian immigrants who came here with their families two decades ago. There are also College fellows and business partners as well. They began their company few years ago. They also have a patent of their design. They are in contact with other shoes brands as well. They came to the shark tank for seeking $300k for 10% equity in their company. They got an amazing combined deal on the shark tank with Daniel and Fawn for $30k for 20% equity in their company. They were very happy with securing the deal. They are still in the market and are earning good profit margins as well.