Everyone wants to look special at a wedding event. Especially if you’re a bridesmaid. Besides all their duties, it’s one of their responsibilities to look stunning and dress amazingly. As there are various body shapes and skin colors, the bridesmaids have to look and appear gorgeous. They need the perfect fit for their special day. So, Bridal Babes are here for your rescue.
Bridal Babes is a company that crafts dresses for bridesmaids to look stunning. They can choose from several colors and designs. The company offers two different collections to choose from. Regardless of price tags, they fit perfectly and show your elegant appearance on the special day. Entrepreneurs and couple Charles and Ashley Young have designed it for every braid maid.
The pitch was good and sales were in the millions. They demand for $250,000 for 105 equity. They have years of experience in their business journey and are still doing well. But will Sharks invest and endorse bridesmaid dresses? Let’s find out.
Bridal Babes Net Worth
Charles and Ashley Young asked for a $250k investment in exchange for 10% equity in their company. This meant they valued their company at $2.5 million. They made a deal with Emma Grede for $250k in exchange for 20% of their company. This new deal valued their company at $1.25 million. After the show aired, Bridal Babes saw a big increase in sales and expanded their product lines. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Bridal Babes is about $1.65 million.
Bridal Babes Shark Tank Update
What Happened to Bridal Babes After Shark Tank
After Shark Tank, their sales skyrocketed, and expanded product lines were introduced. They have a new product line for groomsmen. They have a long list of satisfied customers and are moving forward with their plans.
Did Bridal Babes get a deal on Shark Tank?
Yes, Bridal Babes got a deal with Emma for $250,000 for 20% equity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Emma Grede | #1: $250,000 for 25% equity. #2: $250,000 for 20% equity. | $250,000 for 17.5% equity. | Yes |
| Kevin O’Leary | Out | N/A | No |
| Robert Herjavac | Out | N/A | No |
| Mark Cuban | N/A | N/A | No |
| Lori Greiner | N/A | N/A | No |
Founders & their Backstory
They went from high school to life and are business partners now. Ashley has been working in Marketing for more than a decade for various brands. She is now working full-time. Charles was a child psychiatrist and now is a detective in Law & Forces. He left the police department and works with her full-time.
Initial Pitch
Charles and Ashley introduced themselves. The demand is $250,00 for 10% equity. Entrepreneurs then explained that they had a very horrible experience with searching for dresses for their bridesmaids. So they also want to look special on their friend or relatives’s wedding. So they made Bridal Babes.
Bridal Babes is a company that manufactures beautiful dresses for the bridesmaids. They provide dresses in various colors that go with all skin tones. Bridal and bride maids dresses can be purchased online. They have online consultancy and have a good social media presence. The pitch was concluded by asking Sharks to join them. Sharks were impressed with the colors and styles.
Queries about the Product
Kevin inquired about the cost of making these dresses. Charles replied that they have two different collections. The classic collection costs them $13.31 and sells at $44.05. Lori exclaimed that it was quite affordable. Peter inquired about Ashley’s dress. Charles answered that it was from the deluxe collection which costs $65 to make and $228 as the sell price.
Mark inquired if the dress was of any model. Ashley replied with a no. She continued to say that they have both affordable and expensive collections as they want to offer dresses to the audience that were overlooked for many decades. Emma was impressed with their vision. So she inquired about their inclusive sizes. Ashley answered that the sizes from 2 to 26 are inclusive and ready to be delivered. She further said that a special order collection of 26 to 32.
Kevin inquired about the customer acquisition. Ashley stated that they are getting customers from our Instagram community of 90,000 members out of which 60,000 people are on their TikTok page. As they post 3 to 4 times a day. She continued to say that their secret to a huge number of customers is the top-notch fabrics. A sample size was given to Shark for the touch and feel of the fabrics. The designs were loved by their customers.
The fabric looks like satin but is very stretchy. Peter paused Ashley and asked why this fabric was so good that Emma and Lori loved the fabric. Ashley mentioned that it’s stretchy. So it fits very well on the curves too. Kevin inquired about the sales. Charles mentioned that their lifetime sales are 2 million dollars. This shocked the Sharsk. He continued to mention sales per year.
The total counts to $850,000 in the first year 2019 it’s $30,000, in the second year it’s $200,000 and in the third year, it’s $950,000. They are estimated to reach $1.2 million next year. Peter inquired if they were profitable. Charles mentioned that they made $20,000 last year. Mark inquired if they were paying themselves. So he replied with a yes each being paid $60,000. Mark then inquired about their budget of advertising.
Ashley replied that they spend 30% of their revenue on advertising. She continued to say that it’s crucial to invest in marketing as each bride has eight bridesmaids. Emma mentioned that she knew the clothing markets inside out so she’s interested in margins. Ashley mentioned that they are making 70% from margins. She further inquires about if they are making direct-to-consumer sales. Ashley replied yes they only sell direct.
Lori inquired about their backstory. After their backstory, Emma inquired about their vision. Ashley mentioned that they want all skin colors to be celebrated at an auspicious event like a wedding. Peter inquired about their plans. Charles wanted to be a 500 million-dollar company. Mark inquired about the need to reach their goal. Charles mentioned that they need more team members to maintain the supply chain. He further inquired about the current number of team members.
Ashley mentioned that there are just two of them. Lori questioned Ashley if she made the dresses. But she replied that they have overseas manufacturers. Mark inquired about the time required to make a dress. Ashley replied that it takes from 2 to 3 weeks to produce but they have to cost extra as they are delivered by air.
Shark’s Responses & Final Deal
Peter was the first Shark to quit as he thought it was not his type of business. So Kevin was the next one for the same reason. Emma appreciates their vision and idea. She then made an offer as she thought the evaluation was too high. So, she offered $250,000 for 25% equity. So Ashley took a couple of seconds with Charles and then counter-offered. Charles counter-offered $250,000 for 17.5% equity. Emma asked them to make the equity up to 20%. Then cheerfully agreed and got the deal.
What Went Wrong with Bridal Babes on Shark Tank
The pitch was good, and sales were impressive. Sharks liked the business and idea. But they quit as they find this type of business as their misfit. But Emma invested in the deal, and the offer was accepted.
Product Availability
Bridal Babes is a company that designs and offers dresses for the bridesmaids. They provide consultation and drop your dress at your doorstep. There are various dresses from two different collections. Moreover, you can choose your color and even get robes. Moreover, a new product line is introduced for the groomsmen. Check their website if a wedding is coming soon.
Conclusion
Entrepreneurs and couple Charles and Ashley Young are on Shark Tank Season 14 with new dresses designed for bridesmaids. Bridal Babes is a clothing company that offers versatile dresses for bridesmaids to special their loved ones’ special day. They demand for $250,000 for 10% equity.
The pitch went well and sales were great. Sharks like the idea but quit as they consider themselves a misfit for this type of business. But Emma grabbed a deal. She offered $250,000 for 20% equity. The deal was done.
Hello everyone, I’m Sara Javed. I’m an IT professional expert with project management and design skills. Besides writing, I love playing video games, designing digital art, and reading books. I love Shark Tank due to its innovative business idea and unpredicted reactions of Sharks. This keeps me glued to the screens to watch the next catchy moment. Read more About me.