So, imagine if you could create your own art and eat it too – how awesome would that be? That’s what Cricket Azima thought when she started her fun company called Cricket’s Candy Creations! In her candy studio in New York City, kids get to make cool things like edible slime, candy sushi, and even lickable paint! That means they can be super creative and have a tasty treat at the same time.
Cricket Azima went on Shark Tank. She asked for $275,000 in exchange for 10% of her company to help her grow it. At first, the Sharks really liked her idea because it sounded super fun! But when they started asking questions about how much money the business was making, Cricket Azima had a hard time answering.
Because of that, the Sharks got a bit worried. They wanted to make sure it was a smart investment, and not being able to answer their questions made them unsure if they should invest. This shows that having a great idea is important, but it’s also really important to know your business numbers!
Cricket’s Candy Creations Net Worth Shark Tank Update 2025
Cricket Azima asked for a $275k investment in exchange for 10% equity in her company. This meant she valued her company at $2.75 million. She did not get a deal from any of the Sharks, so her original valuation remained unchanged. After the show aired, Cricket’s Candy Creations saw a big increase in website traffic, sales, and social media exposure. With an estimated 5% yearly growth rate (more modest due to no deal and limited expansion), the current net worth of Cricket’s Candy Creations is about $3.5 million.
Cricket’s Candy Creations is a candy-making business run by a woman named Cricket Azima. After appearing on Shark Tank, she kept her candy studio open in New York. In her studio, she hosts fun candy parties where people can come and make their own treats. You can also buy candy-making kits from her online.
As of today, Cricket’s Candy Creations is doing okay, but not as amazing as she hoped it would be. She wanted to grow her business and open more locations, but that didn’t happen. Instead, she is focusing on her one studio in New York and selling her candy kits online.
People really enjoy buying her candy kits, especially around holidays when they want to make special treats. The candy parties in her studio are still popular too! Even though her business is smaller than she originally dreamed, Cricket Azima still loves what she does and is happy making candy.
No, Cricket Azima did not get a deal. All five Sharks said no. They liked her energy but worried about the numbers.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Cricket’s Candy Creations Shark Tank Pitch
Cricket is someone who has a passion for candy and being creative. In the past, she worked in organizing events, which gave her some experience with planning fun activities. She noticed that kids really enjoyed making and eating things that they could create with candy.
Because of this insight, she decided to open her own candy studio in New York, where kids could come to make candy art and, of course, eat it too. This idea turned out to be really successful and popular among children.
Seeing the enthusiasm for her creations, Cricket Azima also developed DIY candy-making kits that could be sold online, allowing even more kids to have fun with candy at home.
In the beginning, things were exciting for Cricket Azima, but they were also tough. She had to handle many tasks by herself and learned how to run her business as she went along. Money was limited during this time, but she remained optimistic and believed in her vision for her candy business.
Cricket Azima was accompanied by three kids who were creating art using candy, which likely showcased the fun and creative aspect of her business.
Cricket’s business focuses on two main areas:
NYC Studio for Parties: She has a physical location in New York City where people can host parties. At these parties, kids and adults can come together to make candy art, which sounds like a fun and unique activity.
Online Candy Craft Kits: In addition to the studio, Cricket offers craft kits that people can buy online. These kits probably include everything needed to create candy art at home, making it accessible to those who can’t visit the studio.
Cricket Azima was looking for $275,000 in exchange for a 10% ownership stake in her business. During her pitch, she shared some sales figures, highlighting that the studio was the main source of her revenue. Cricket also had plans to expand her business by franchising, which means allowing others to open similar studios under her brand in different locations.
Overall, Cricket Azima’s pitch showcased a creative and engaging business model focused on candy art, with both a physical and online presence.
Kevin O’Leary wants to know what makes Cricket’s candy brand stand out or unique. Cricket responds by explaining that her brand is special because it includes both actual candy products and online elements.
Robert Herjavec asks how much of Cricket’s revenue comes from the candy kits she sells versus sales made through her store. Cricket replies that 80% of her income is generated from the studio (the physical location), and only $100,000 comes from the kits.
Mark Cuban inquired about Cricket’s sales from the previous month. Cricket admits that she doesn’t keep track of these numbers very well and is not strong in that area.
Barbara Corcoran wants to know how much profit Cricket makes from her parties. Cricket states that each party earns her about $3,500 but she is unable to provide an overall yearly profit figure.
Lori Greiner asks about the cost of producing the candy kits. Cricket shares that it costs $13 to make each kit, which she then sells for $39.99.
All the Sharks said no. Here’s why:
Mark Cuban thought franchising was too soon. Said Cricket wasn’t organized enough.
Kevin O’Leary said the business was too small to franchise.
Robert Herjavec liked the idea but thought Cricket was spread too thin.
Barbara Corcoran was confused by the numbers. Didn’t see clear profits.
Lori Greiner said Cricket needed a numbers partner. The idea was cute but not investable.
What Went Wrong With Cricket Candy Creations On Shark Tank?
Several problems led the Sharks to decide not to invest. Cricket, the person seeking investment, was not very familiar with her financial data, such as sales figures, costs, or profits. This lack of knowledge raised concerns for the investors because they want to see solid numbers before committing their money.
The sharks felt that Cricket was looking to expand her business through franchising too soon. They likely believed that her business needed to be more established and successful before taking that step. The way Cricket planned to operate her business and make money wasn’t well-defined. Investors need a clear understanding of how the business works to feel confident about investing.
Cricket hadn’t demonstrated that her business was making enough money yet. Investors want to see evidence of profitability, as it suggests that the business can be successful in the long run. Because of these issues, all the Sharks decided not to invest in Cricket’s business.
Product Availability
Cricket’s Candy Creations is still offering its products. You can book fun candy-making parties at their studio located in New York City. They sell candy kits online that you can purchase and use at home. Their products are also available on Amazon, making it easy to order.
Currently, the studio is the biggest part of their business, while the candy kits are just a smaller part of what they offer.
Conclusion
Cricket’s Shark Tank journey was bittersweet. The Sharks loved her energy and ideas. But they worried about the business side.
After the show, Cricket kept her dream alive. She didn’t grow as big as hoped. But she still brings joy to kids through candy art. Maybe one day she’ll find a numbers person to help grow the business. For now, she keeps making sweet memories one candy craft at a time.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
