Jennifer Stein-Bischoff is the founder and CEO of Supermix Studio. She is a designer and made the world’s first interactive clothing brand that lets children design their clothes and accessories according to their preferences. It is also a super fun and engaging activity for children.
She came on the Shark Tank Show in Season 15 Episode 6. Did the entrepreneur get a deal on Shark Tank? Check out our SuperMix Studio update to find out!
SuperMix Studio Net Worth 2024
Jennifer Stein-Bischoff asked for a $250k investment in exchange for 10% equity in her company. This meant she valued her company at $2.5 million. She made a deal with Lori and Robert for $250k in exchange for 20% of her company, plus a 3.5% royalty until they get their investment back. This new deal valued her company at $1.25 million. For a quick SuperMix Studio update, after the show aired, SuperMix Studio saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of SuperMix Studio in 2024 is about $1.65 million.
SuperMix Studio Shark Tank Update
After SuperMix Studio appeared on the Shark Tank show, many parents visited the SuperMix Studio’s website and made cool design clothes for their children. It increases its sales hopefully Supermix Studio will become a big brand in the future because it follows almost all the trends that inspire parents and children.
Yes! Supermix Studio secured a deal with Lori and Robert. it was the best episode filled with amazing deals and negotiations. Check out to learn more about this episode. Keep reading our SuperMix Studio update to see what happens next!
| Shark(s) Name | Offer | Demand | Counteroffer | Accept? |
| Lori Greiner + Robert | $250,000 for 25%, plus a 5% royalty | $250,000 for 20%, plus a 2% royalty | $250,000 for 20%, plus a 3.5% royalty | YES |
| Kevin O’Leary | N/A | N/A | N/A | NO |
| Daymond John | N/A | N/A | N/A | NO |
| Mark Cuban | N/A | N/A | N/A | NO |
SuperMix Studio Shark Tank Pitch
Jennifer Stein-Bischoff is the founder of SuperMix Studio. She has experience of around 23 years in the fashion industry. She started her own company in 2021. Before 2021 she had worked in many big companies like Gloria Vanderbilt, Tommy Hilfiger, Sean John, Kohl’s Department Stores, Aeropostale, Inc., and more.
In COVID, she tries to engage her children in activities like dying clothes and designing their clothes which gives her an innovative interactive clothing brand that allows children to design their clothes and accessories according to their likeness. They have sustainable clothes like jeans, jackets, sweatshirts, and hoodies that you can design with different patches and also have many cool accessories.
It will enhance children’s confidence and give them satisfaction also a great activity for children to engage them in creativity. She wants to Invest a big amount in her new brand that has not made a profit yet.
Jennifer Stein-Bischoff begins her pitch with her introduction and presents her brand with a good presentation. She demanded $250k for a 10% stake. Though her online direct-to-consumer sales amount to just $170k, she already wants to establish a brick-and-mortar retail presence via touchscreen kiosks, which can be placed in a children’s store in exchange for a 30% revenue cut. She explained her brand how it works and how children customize their clothes and accessories according to their personalities.
On her website, there are 500+ options of different patches that you can use to design your shirts, jeans, or jackets. These are very colorful and attractive. All the clothes are sustainable and have very great quality. Also, all the patches are made and designed by them.
Sharks really like the material and stuff of the clothes. Robert asked Jennifer how much a jean jacket cost. Jennifer tells him the jeans jacket’s making cost is $13.5 and its base price is $69. They charged an additional $15 to $20 according to the patches per design.
Mark asked about the cost of sweatshirts. Jennifer replied sweatshirt cost $17.5 and retailed for $55. Daymond said you manufacturing these patches yourself. Jennifer said all of them cheerfully. All the patches are 100% preparatory artwork as she is a designer. She has been in the industry for two decades and is responsible for generating billions of dollars in sales.
Daymond asked which companies has she worked with in the past. Jennifer replied my first big job was with Gloria Vanderbilt she was hired here to launch their 1st junior brand. She creates a pair of jeans there that is ultimately written out as a $100 million fit. After this Article was published Tommy Hilfiger hired her as a vice president for the design of Tommy jeans.
Robert asked her what inspired you to leave the job and start your own company. Jennifer replied it is the pandemic she is with her children, looking for things that make them busy in creative activities she tried tie-dying and putting patches on things. she finds it very joyful and explores the idea of her own first interactive clothing brand that customizes clothes and accessories according to child demand.
Daymond also asked about the kiosk idea. Jennifer stated that she looking for kiosks for all kinds of physical locations like, kid’s clubs, resorts, department stores, and boutiques.
Kevin asked Jennifer about her sales. She replied I launched in October 2022 and did $60k in sales in the first holiday season. Today she has made sales of $110,000 and lifetime sales are $170,000.
Mark said to Jennifer you don’t gain any sales from kiosks at all Jennifer interrupted him and said it is a very interesting relationship with retail and venue partners. Kevin said he hates the idea of kiosk. The retail push sparks mostly negative reactions from the sharks they feel it is either premature or entirely unnecessary in 2023. Mark Cuban and Kevin O’Leary both go out because of this Kiosk idea and talk humorously that the entrepreneur had been infected with the “Retail-19.”
Daymond John can potentially see the kiosk idea paying off, but the business mode is just too risky at present so he has decided to out as well from this deal.
At that time, Lori Greiner and Robert Herjavec collaborated, eventually coming into the negotiations with a mutual offer of $250,000 for 25%, plus a 5% royalty until they get their investment back.
Mark remarks that it’s a “bad deal,” but is dismissed by the other investors. Even at that crucial time Stein-Bischoff still counters the equity and royalty terms at 20% and 2% respectively. But Herjavec changes the royalty up to 3.5%. Stein-Bischoff accepts this offer and leaves the “Shark Tank” with the third and final deal of the night.
What Went Wrong with SuperMix Studio at Shark Tank?
Jennifer presented her company in the best possible way. She has a 20-year of experience in the world’s known big brands but she started her own company which is the world’s first interactive clothing brand that lets children design their clothes and accessories according to their preferences.
When she came on the Shark Tank Show at that time, she got get any profit and she already decided to establish a brick-and-mortar retail presence via touchscreen kiosks, which can be placed in different places like kid’s clubs, resorts, and malls in exchange for a 30% revenue cut. Sharks find this idea very risky and flopped. Because either it will hit or destroy the company.
Product Availability
From our SuperMix Studio update research, you can get SuperMix Studio products on their website. You have to select a fit and then design it with different patches. You can customize jeans, jackets, sweatshirts, and hoodies with different patches and also have many cool accessories Starting price of a jeans jacket is $64. And gift card price is $15 to $25. For further details, you have to check their website.
Conclusion
Jennifer Stein-Bischoff came on the Shark Tank show to get a deal for her company “SuperMix Studio” She is seeking $250k for a 10% stake. Jennifer presents a very unique and innovative idea of a child clothing brand that allows kids to design their clothes and accessories by selecting their favorite designs. The deal done with Roberts and Lori is $250k for a 20% stake plus 3.5% loyalty until they get their investment.
Hello everyone, I’m Sara Javed. I’m an IT professional expert with project management and design skills. Besides writing, I love playing video games, designing digital art, and reading books. I love Shark Tank due to its innovative business idea and unpredicted reactions of Sharks. This keeps me glued to the screens to watch the next catchy moment. Read more About me.