We all adore cookie dough, but we all have the same problem: it’s loaded with calories and bad elements like sugar and dairy. Knowing that indulging in this delectable pleasure isn’t the healthiest choice makes most of us feel bad afterward.
Entrepreneur Sabeena Ladha, who has experience in both food & beverage and venture finance, observed this issue and solved it. Deux is a nutrient-dense, gluten-free, vegan cookie dough that she invented. The concept was straightforward: provide a tasty yet healthy substitute for regular cookie dough.
Hoping the sharks would recognize the worth of her product, Sabeena pitched Deux on Shark Tank. She asked for $300,000 in exchange for 10% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Deux update to find out!
Deux Net Worth 2024
Sabeena Ladha asked for a $300k investment in exchange for 10% equity in her company. This meant she valued her company at $3 million. Although she received an offer of $300k for 15% equity from Robert Herjavec, she was unable to close a deal. After the show aired, Deux saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Deux in 2024 is about $6 million.
Deux Shark Tank Update
As for expediting, despite her failure to close a deal on Shark Tank, Sabeena persisted in her efforts. Deux is still running strong and has grown remarkably as of today. By 2022, the business had grown to over 1,200 locations around the country and brought in $5 million in revenue.
Deux expanded the range of products it offered by adding doughnuts and dessert spreads, both of which are sold on its website. This quick expansion shows that Sabeena can take advantage of the market without the aid of a shark.
Deux is still gaining popularity as evidenced by its recent retail expansion and New York Times mention. Sabeena’s perseverance and hard work have paid off, demonstrating that the Shark Tank setback was only a little obstacle in her success story.
No, the company didn’t get the deal on a shark tank. In exchange for 10% equity, Sabeena sought $300,000 when she joined Shark Tank. Even with a strong proposal and good numbers, Sabeena could not close a deal. Although Robert Herjavec offered her $300,000 for 15% stock, Sabeena attempted to haggle, which caused the agreement to fall through. When she refused to accept his conditions, Robert eventually withdrew his offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $300,000 for 15% equity | 1# $300,000 for 12.5% of equity stake2# $300,000 for 10% of equity + 5% advisory shares | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Deux Shark Tank pitch
Because of her experience and history in both venture capital and the food and beverage business, Sabeena Ladha could detect a need in the market. The concept of Deux was to produce a tasty snack with health advantages. Sabeena set out to create cookie dough that was not only delicious but also packed with vital nutrients and vitamins.
She struggled in the beginning to formulate the product in a way that balanced health and taste. It was crucial that Deux provided something wholesome besides saying people’s sweet tooths. Her vision and tenacity enabled her to develop a product that appealed to consumers who were health-conscious, particularly those looking for gluten-free and vegan options.
Sabeena introduced Deux, a vegan and gluten-free edible cookie dough enhanced with vitamins like C and zinc. Her business acumen won over the sharks when she disclosed Deux had already made $630,000 in sales at the time of filming and had received approval for distribution in 40 Whole Foods locations.
Her cost of production for each jar was $3.70, and she charged $15 for them. Sabeena has already secured $1 million at a $6 million value, showing that there is a market for her product. Keep reading our Deux Update to see what happens next!
Lori Griener questioned how many whole foods they were going into. Sabeena replied to 40 stores.
Nirav and Robert inquired about the price and the cost of the product. Sabeena responded it costs $3.70 to make and retail for $15.
Robert further questioned how much money she had raised. The founder replied she raised $1 million in a $6 million cap.
Sabeena received praise from Robert Herjavec as one of the most impressive entrepreneurs to enter the Tank, although he acknowledged that his lack of sugar made him reluctant to invest.
Lori Greiner expressed worries regarding the product’s calorie count, pointing out that although it was healthier, it wasn’t as low a calorie as she would have liked.
After Kevin O’Leary revealed that he no longer consumed these kinds of meals, Sabeena made the amusing observation that he wasn’t her intended audience, which caused the other sharks to laugh.
The only other shark that made an offer was Robert Herjavec. He made a $300,000 offer for 15% shares since he thought Sabeena had potential as an entrepreneur. Robert, though, was not moving when Sabeena attempted to negotiate a lower equity. When Sabeena tried to negotiate again, Robert withdrew his offer completely, leaving her without a deal.
Lori Greiner appreciated the product but decided not to invest because she thought that it was not the right product for her.
Nirav also didn’t put in any offer as he thinks it’s not his type. Kevin also appreciated the product but refused to offer it.
Mark Cuban acknowledged the calorie concerns and said he could not present the product as a viable substitute for ordinary cookie dough. He refused to offer.
What Went Wrong With Deux On Shark Tank?
The product’s calorie count was the sharks’ primary worry. Deux’s extra vitamins provided health benefits, but because of its high-calorie level, the sharks didn’t think it was a truly nutritious snack option. Sabeena lost her investor when Robert withdrew his offer because of her attempts to negotiate lower the stock.
Product Availability
From our Deux update research, Deux is a novel edible cookie dough that is gluten-free, vegan, and nutrient-rich. The product is currently offered for sale on its website Deux and at over 1,200 retail locations nationwide. Deux has added doughnuts and dessert spreads to its lineup of products. Because the jars are reasonably priced at $15, they are affordable for those on a budget who want a tasty snack without sacrificing quality.
Conclusion
Even though Sabeena Ladha left Shark Tank without securing a deal, she didn’t let it stop her. Deux has prospered and grown quickly both in terms of sales and retail presence. Customers have responded favorably to Sabeena’s goal of providing healthier cookie dough, and her persistence in moving forward without the support of a shark shows her drive and business savvy.
Deux’s future is extremely promising, with its expanding brand recognition and further product expansion.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
