People often face difficult situations when they have to wear surgical masks. These masks are usually plain and boring. During flu outbreaks and pandemics, people must wear them to stay safe. But this makes the environment feel gloomy. Especially in hospitals where people are already feeling down. Seeing everyone in the same plain mask makes everything feel serious and scary. This is the problem Irina Blok wanted to solve.
She came up with Face Blok. This was a line of fashionable surgical masks. These masks had fun and colorful designs. They had patterns and playful features like animal noses. Irina wanted to make masks fun to wear. She hoped it would lift people’s spirits in hospitals and other places. She believed it could be a new trend.
Irina entered Shark Tank in Season 1. She wanted $50,000 for 30% equity in Face Blok. She pitched her idea hoping to get an investment. But did the sharks invest in her business? Did the entrepreneur get a deal on Shark Tank? Check out our Face Blok update to find out!
Face Blok Net Worth Shark Tank Update 2025
Irina Blok went on Shark Tank asking for $50,000 for 30% of her company. This meant she thought her business was worth $166,667. She did not make a deal with any Shark. The episode was aired on September 6, 2009. The company did not last and is now closed, so the current net worth of Face Blok is $0 in 2025.
The company is no longer in business. After the show, Irina kept working on her designs. She continued promoting her website. She used the Face Blok designs to showcase her creative work. But Face Blok itself did not take off.
During the COVID-19 pandemic in 2020, she stopped selling masks. Instead, she started making greeting cards and drawings. She created art about life during COVID-19. Her work became popular. Many people appreciated her creativity. Her drawings gained international recognition.
Today, Irina is still active in the design field. She works on logos, videos, and web designs for different companies. She has also designed the famous Google Android logo. She has built a strong career in design. Her estimated net worth is $5 million as of today.
Irina did not get a deal on Shark Tank. The sharks were not interested in investing in Face Blok. They felt that the product was not a real business. Some thought it was just a novelty item. Others did not like the masks at all.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin Harrington | Out | N/A | N/A |
Face Blok Shark Tank pitch
Irina Blok is a creative designer. She always loved making fun and interesting things. She worked in graphic design for many years. She had a good eye for creative ideas. When the 2009 swine flu outbreak happened, she noticed something. Everyone had to wear surgical masks. But they were all plain and boring. The masks made everything feel serious and sad.
She wanted to change that. She believed masks did not have to be boring. She thought people should have the option to wear something fun. This led her to create Face Blok. She designed masks with playful features. They had bright colors and funny designs. Some had animal noses or silly faces. Her goal was to make people smile even in tough situations.
Irina walked into the Shark Tank wearing one of her Face Blok masks. She had a pig-themed mask on her face. She greeted the sharks with a playful “oink!” She wanted to make an impression from the start.
She explained that Face Blok was a new kind of surgical mask. It was not just for protection. It was also for fun. She said that hospitals and medical spaces felt too serious. Her masks could bring some happiness to people. She believed they could become a fashion trend.
Irina asked for $50,000 in exchange for 30% equity in her company. She wanted to use the money to improve her masks. She wanted to meet medical standards and expand her product line. Keep reading our Face Blok update to see what happens next!
Kevin O’Leary asked about sales. He wanted to know if Irina had sold many masks. Irina said she had only sold 200 masks.
Robert Herjavec asked if she had any orders lined up. Irina said she had no standing orders. But she got a lot of website traffic after being featured in the news.
Barbara Corcoran asked if people found the masks scary. She personally thought they looked strange.
Kevin Harrington wanted to know if Face Blok was a real business or just a fun idea.
Robert Herjavec said Face Blok was not really a business. He said it was just a product idea. He did not think it was ready for investment. He dropped out.
Barbara Corcoran said she found the masks creepy. She did not think people would want to wear them. She dropped out.
Kevin Harrington said the masks were a novelty item. He did not think they had long-term value. He dropped out.
Daymond John agreed. He said the masks were fun but not a serious product. He dropped out.
Kevin O’Leary said the idea was unique. But he did not believe it was investable. He was the last to drop out.
With no offers from the sharks, Irina left without a deal.
What Went Wrong With Face Blok On Shark Tank?
The sharks did not invest in Face Blok for several reasons.
The biggest problem was sales. Irina had only sold 200 masks. This was too low for an investment.
Another issue was demand. She had no standing orders. The sharks wanted proof that people wanted to buy the masks.
Some sharks did not like the product. Barbara Corcoran thought the masks were creepy. Kevin Harrington and Daymond John thought they were just novelty items.
Lastly, Face Blok was not a full business yet. The sharks did not see long-term growth. That is why all the sharks dropped out.
Product Availability
The masks are no longer available. Irina stopped selling them years ago. Face Blok masks were made to add fun to surgical masks. They had different patterns and designs. Some had animal noses. Others had colorful shapes. The goal was to make wearing a mask more fun.
But today, Face Blok is no longer in business. Irina has moved on to other projects. She now works in graphic design. She creates logos, videos, and websites for companies. Her work has been very successful.
Conclusion
Face Blok had a fun and unique idea. But it did not take off as a business. Irina pitched her idea on Shark Tank. But the sharks did not invest. They thought the masks were just a novelty item. They also did not see strong sales.
After Shark Tank, Irina kept working on her designs. She promoted her website and continued creating new things. She later stopped selling masks. Instead, she focused on making greeting cards and drawings. During the COVID-19 pandemic, her artwork gained attention.
Today, Irina is still working as a designer. She has created logos for big companies. She even designed the famous Google Android logo. Her work in design has made her very successful. Her estimated net worth is now $5 million.
While Face Blok is no longer around, Irina’s creativity has taken her far. Her journey shows that even if one idea does not work, there are always new opportunities ahead.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
