FairyTail Pet Care Shark Tank Update – Net Worth, Pitch & Deal

Kelly Nova and Illana Karcinski are on Shark Tank to make your pets look best on your special day. FairyTail Pet Care makes sure that your pet is well-prepared for your big day. They dress your pet in special attire, arrive on the avenue, and even walk with you on the aisle. They make sure your pet is ready and welcome for your big day.

FairyTail Pet Care has its franchise across the U.S. The pets are given special treatment and receive the ultimate looks for your big day. The company is one of its kind in the nation. But will Sharks help the wedding pet care businesses grow?

FairyTail Pet Care Net Worth

Kelly and Illana asked for a $75k investment in exchange for a 10% equity in their company. They valued their company at $750k at the time of the show. They secured a deal with Barbara for an investment of $75k in exchange for 22% equity. The investment adjusted its valuation to around $341k. After the show aired, the company got a good boost in website traffic, sales and social media exposure. As per my rough estimate, with a 10% growth rate per year, FairyTail Pet Care’s current net worth is estimated to be over $500k.

What Happened to FairyTail Pet Care After Shark Tank?

After the show aired, FairyTail Pet Care got a huge spike in its business. They are still in business in four different locations. The business is still growing and making great sales.

Did FairyTail Pet Care get a deal on Shark Tank?

Yes, FairyTail Pet Care got a deal with Barbara for $75,000 in exchange for 22% equity,

Shark(s) nameOffer & DemandCounterofferAccepted?
Robert HerjavecN/AN/ANo
Barbara Corcoran#1:
$75,000 for 25% equity

$75,000 for 22% equity 
$75,000 for 15% equity

$75,000 for 20% equity
Yes ($75,000 for 22% equity)
Kevin O’Leary$75,000 for 33.3% equityN/ANo
Lori GrienerN/AN/ANo
Mark CubanN/AN/ANo

FairyTail Pet Care Shark Tank Update

fairytail pet care net worth

Founders & Their Back Story

Kelly and Illana have been best friends since they were 13 years old. After they both graduated, they worked together at the National Hotel Chain. They always wanted to start a business but didn’t have any clear vision about it.

But soon they saw the couple in hotels and their relatives facing a common issue. They wanted someone to take care of their pets on their special day. So they thought to start a business to solve this problem.

Initial Pitch

Kelly and Illana began their pitch with their introduction and offer. They proposed for $75,000 with 10% equity. They presented a scenario of a special day when everyone needs extra care, especially pets. They then presented their company FairyTail Pet Care. 

FairyTail Pet Care is a company that takes extra care of your pets on any special day. Back in 2015, many engagement couples faced a loneliness crisis. So, they introduced this industry. So their beloved pets can make them even better. Attire rental and transportation, and even walk them on the aisle. The company makes sure that every minor detail is done for the special day.

Illana concluded the pitch by asking Sahrk to invest in the first-ever wedding pet care industry. 

Queries about the product

what happened to fairytail pet care after shark tank

Mark appraised their business idea. Lori loved the idea too and wanted to learn more about their background. After Kelly mentioned their background, Robert inquired about their charges. She mentioned they charge $600 for a dog for 3 hours minimum with an additional hour for $100. 

Kevin inquired how the customer reached them. Illana mentioned that they have opened their headquarters in their hometown, Tampa, Florida. It costs $12,500 to open a franchise with a 9% royalty from gross sales. Robert inquired about the sales figures. 

Kelly mentioned that they have 4 franchises in their first year of business in 2022. Lor inquired about their sales, excluding the franchises. Illana mentioned that they made $123,000 last year. It gave them a 70% margin in net profits and an additional $80,000 from the franchises. 

Barbara inquired if they help their franchise get these leads. Kelly answered that they have a huge audience on social media like TikTok. Robert inquired about their oldest franchise. Kelly mentioned that it is Las Vegas. She further mentioned that their top-performing franchise is making $22,000 a month. Barbara inquired about the gross profit of last year. Illana mentioned that the gross profit will be $123,000, with $80,000 from franchises.

Shark Responses & Final Deal

did fairytail pet care get a deal on shark tank

Robert was the Shark that stepped out, as he thought that the industry was too small to invest in. Lori stepped out for the same reason. Next was Mark; as for him he didn’t find the company’s franchise model more profitable. So he stepped out.

Illana mentioned that their company is mission-driven as they help shelter animals. Moreover, they mentioned that they received 100 inquiries but accepted only 4 for the opening of franchises. Barbara shared her experience with franchises, and she knows it well. So, he offered $75,000 for 25% equity. Next, Kevin offered to be a third partner for $75,000 with 33.3% equity.

Kelly counteroffered Barbara for $75,000 with 15% equity. But she declined. Kelly again counteroffered for $75,000 for 20% equity. She declined again, but she said she would agree if it were 22% equity. Kelly and Illana happily agreed. They appreciated Kevin for his offer before they left the floor.

What Went Wrong with FairyTail Pet Care on Shark Tank

The pitch was amazing, the idea was brilliant, and the sales were going well too. But the Sharks like Mark, Lori, and Robert felt the marketplace for this company to be very small. So they left out. Otherwise, there wasn’t anything odd about the founders and the company. 

Product Description & Availability

FairyTail Pet Care has pretty good reviews and services. Event assistance, day and night time accommodation, transportation facility, and photography session as well. They charge differently for each event on an hourly basis. As extra hours will be charged too. For more information, you can check their website


Kelly and Illana presented the best and most unique idea for the pets to celebrate their owner’s special day. They provide every facility needed for pets to enjoy their day. From getting ready for the wedding to having a memorable photo with them. This is how FairyTail Pet Care takes care of your pets.

Good sales and unique features impressed the Sharks. However, 3 Sharks stepped out as they considered the marketplace too concise for growth. But Kevin and Barbara offered tehri deals. After a couple of rounds of negotiation, the founders accepted Barbara’s offer. 

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