Single-use plastic water bottles are a big issue in the modern world since they increase waste and pollution in the environment. The alternatives are frequently either costly or complicated, which frustrates many individuals who wish to find a better way to stay hydrated without endangering the environment.
Gobie H2O’s founder, Rusty Allen, realized this issue and developed a fix. His invention, the Gobie H2O filtered water bottle, provided a practical, reusable solution with an integrated filter to purify and render tap water safe for use.
Rusty pitched his concept on Shark Tank to convince the sharks to fund it. Showcasing the bottle’s capacity to filter out impurities, he requested $300,000 for 10% of his business. Did the entrepreneur get a deal on Shark Tank? Check out our Gobie H2O update to find out!
Gobie H2O Net Worth
Rusty Allen asked for a $300k investment in exchange for 10% equity in Gobie H2O. This meant he valued his company at $3 million. He made a deal with Daymond John for $300k in exchange for 40% of his company. This new deal valued his company at $750,000. Despite the deal, Gobie H2O faced challenges and ultimately went out of business in 2021, leading to a current net worth of $0 in 2024.
Gobie H2O Shark Tank Update
As for a Gobie H2O update, With Rusty landing Daymond John on Shark Tank, Gobie H2O appeared to be going up. But even with the investment and the show’s exposure, the business found it difficult to take off. Getting big-box stores like Bed, Bath & Beyond, Target, and JCPenney to carry the product was one of the most difficult challenges to overcome in order to receive Daymond’s funding.
Regretfully, Gobie H2O finally filed for bankruptcy in 2021. Since then, Rusty has pursued other projects, such as his involvement with Happi Canine, a business that provides canine CBD supplements. The Gobie H2O bottles were marketed for several years after the show, but as of today, the company has ceased operations, thus they are no longer in stock.
Yes, Gobie H2O landed a deal on Shark Tank. Daymond John made an offer of $300,000 for 40% of the company’s shares. The founder accepted the offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | $300,000 for 40% equity | $300,000 for 20% of equity stake | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Gobie H2O Shark Tank Pitch
Industrial designer Rusty Allen was motivated to develop Gobie H2O upon realizing the harm that single-use plastic bottles were causing to the environment. His goal was to provide customers with a reusable bottle that was safer and more environmentally friendly by filtering the water besides storing it.
But creating the product wasn’t a simple task. Designing the filtration mechanism and the bottle’s distinctive compressible structure, which combines soft and hard materials to improve the drinking experience, presented hurdles for him.
Rusty was passionate about his idea and thought Gobie H2O could have a big influence on how people use water despite these challenges.
With a sense of confidence, Rusty walked into the Shark Tank and showed off his water bottle by running tainted water through the filter and showing how clean and safe it was to drink. He underlined that the filtering system in the bottle was made to rival single-use plastics and offer a more environmentally responsible substitute. Rusty requested $300,000 from the sharks for a 10% stake in the business.
In his pitch, he emphasized the bottle’s special qualities, like its collapsible body and “Fresh Flow technology,” which gave it a dual use and a stylish appearance. Rusty was excited about the innovation, but some sharks weren’t so sure about its commercial viability. Keep reading our Gobie H2O update to see what happens next!
The filter needed to be changed every three months, therefore Kevin O’Leary questioned if the public would be ready to pay more for it. In response, Rusty stated that his main goal was to outperform single-use bottles.
Robert Herjavec and Mark Cuban questioned if comparable products were previously available. While there were other products on the market, Rusty clarified that none filtered water in the same way as Gobie H2O.
Daymond John inquired about the price and the cost of the product. Rusty replied that he sells the product for $30 and the cost is $10.
Lori Greiner appreciated the appearance of the bottle but had worries about its cost and competition.
Daymond further inquired about the sales. Rusty disclosed that he sold 10,000 bottles and 15 thousand filters.
Robert Herjavec questioned the total revenue. The founder responded he did over $285,000 in revenue in 17 months.
Lori Greiner decided not to invest because she felt there was too much competition.
Kevin O’Leary said he was out because he believed the $3 million valuation was excessive given the low sales numbers and high valuation.
Mark Cuban declined as well, saying Rusty was overemphasizing the filtration part at the expense of the bottle’s style. He said Rusty was selling the wrong product.
Robert Herjavec claimed Rusty didn’t completely comprehend the business he was trying to enter and thought the presentation was unclear.
Daymond John, however, thought the product’s design was good and that its marketability had been promised. In exchange for 40% stock, he offered $300,000, provided that big-box stores carried the product. Rusty accepted the deal after some negotiation.
Product Availability
From our Gobie H2O update research, after Shark Tank, the Gobie H2O water bottle was offered for a few years, but as of today, it is not available. In 2021, the company closed for business. The bottle cost $30 at retail during its peak, and after filtering 100 gallons of water, additional filters were needed. Despite having a distinctive design and fulfilling a necessary need, the product could not overcome its obstacles in the market.
Conclusion
Gobie H2O provided a reusable, environmentally responsible substitute for single-use plastic bottles, which had the potential to completely change the way people consumed water. Even after striking a deal with Daymond John on Shark Tank, the business found it difficult to establish itself in the competitive marketplace.
Although Rusty’s product offered an impressive vision for a sustainable future, a mix of factors eventually caused the company’s demise in 2021, such as pricing, competition, and the inability to get large merchants’ acceptance. Rusty’s work with Happi Canine, however, continues his entrepreneurial drive and shows that doors don’t always close, they can still open.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
