Kisstixx is a product created by Dallas Robinson and Mike Buonomo. They wanted to make lip balm that not only moisturized lips but also changed flavors when combined. Their unique mix-and-match idea was meant to solve a problem many people have. Finding the right lip balm that tastes good and keeps lips hydrated is not always easy. They created Kisstixx with several flavors that could be paired together.
The idea was simple but interesting. They pitched their product on Shark Tank in Season 3. They were asking for $200,000 for 20% equity in their business. Will the entrepreneur get a deal on Shark Tank? Check out Kisstixx update to find out!
Kisstixx Net Worth Shark Tank Update 2025
Dallas Robinson and Mike Buonomo went on Shark Tank asking for $200,000 for 20% of their company. This meant they thought their business was worth $1,000,000. They made a deal with Mark Cuban for $200,000 for 40%, lowering the valuation to $500,000. The episode was aired on February 24, 2012. The lip balm brand grew briefly but shut down around 2018. The current net worth of Kisstixx is $0 in 2025.
After they left the tank with Mark Cuban they were able to expand their business. Their product was sold in many different stores and online. They secured deals with major retailers such as Walgreens. Kisstixx was growing and things seemed to be going well for them. However, by 2018, the company shut down. Dallas Robinson left the company first and Mike Buonomo eventually left as well.
Despite their early success, they were unable to continue running the business. Mark Cuban considered it one of his best deals on Shark Tank but after the founders left the company, it lost its direction. The business was no longer able to sustain itself and eventually closed.
Yes Kisstixx did get a deal on Shark Tank. Dallas and Mike were seeking $200000 for 20 percent equity in their business. Mark Cuban liked the product but he thought the valuation was too high. He made an offer of $200000 for 40 percent equity in the company. Dallas and Mike accepted the deal and left the tank with Mark as their partner.
This deal helped them grow their business and gain exposure in the market. They were able to secure big retail deals, including a significant partnership with Walgreens. However, even with the success at first the company ultimately shut down in 2018.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | $200,000 for 40% equity | N/A | Yes |
Kisstixx Shark Tank pitch
Dallas Robinson had always struggled with finding the right lip balm. He wanted one that would not only keep his lips moisturized but also taste good. After trying many different lip balms he realized that there was no product on the market that solved this problem. He decided to create something himself. Dallas had a background in business and saw this as an opportunity to fill a gap in the market.
He worked hard to come up with a product that was both effective and fun. Dallas met Mike Buonomo in college and they decided to work together to bring the idea to life. Mike had the skills and experience to help make the product a reality. Together they worked on developing the Kisstixx line of lip balms. They wanted to create something that was different from anything people had used before.
After many trials and tests, they created several flavor combinations that could be mixed together. The result was a lip balm that not only moisturized lips but also provided a fun experience. Some of the flavor combinations included strawberry daiquiri and pina colada as well as fire and ice. In the beginning, they faced many challenges. Developing the product was not easy. They needed to find the right ingredients that would both taste good and keep lips hydrated.
They also had to figure out how to package the product in a way that made it easy for customers to use. The mix-and-match feature was key to the product’s success but it required extra work to make sure it would work properly. They spent countless hours testing different combinations of flavors and ingredients to create the perfect product. Despite these challenges, they kept moving forward. Their hard work eventually paid off when they were able to bring the product to market.
When Dallas and Mike walked into the tank they were ready to pitch their product to the sharks. They explained that Kisstixx was a unique lip balm that allowed you to mix and match different flavors. They also explained that the lip balm kept lips moisturized and was a fun product to use. They asked for $200000 for 20 percent equity in their business. Dallas and Mike highlighted their sales figures.
In their first year of business, they had made $80000 in sales. They also had a deal with Walgreens that they were very excited about. Dallas explained that the company’s wholesale price was $3 per unit and they sold the product for $5.99 each. They were expecting to make $337000 from their deal with Walgreens alone. They also mentioned that the product was sold online and in over 100 retailers.
The sharks were interested but they had questions. Kevin O’Leary was the first to ask about sales. He was curious about how much money the company had made so far. Dallas explained that they had earned $80000 in sales during their first year. Kevin seemed skeptical. He thought the valuation of the company was too high for the sales they had made. He wanted to know more about how the company planned to grow and how it would make money in the future.
Mark Cuban asked about the cost of making the product. Dallas explained that the cost to make one unit was between $0.86 and $1 depending on the volume of the order. Mark was interested in the company’s potential and wanted to know how profitable it was. Dallas explained that they expected to make $337000 from their deal with Walgreens. He also mentioned that they had been selling the product online and in over 100 retailers.
Robert Herjavec wanted to know how they secured the Walgreens deal. Dallas explained that it was through personal connections. He also mentioned that the company was planning to expand its product line with a mist and gum. This caught Mark’s attention but it made Barbara Corcoran nervous. She felt that the company was trying to do too many things at once and decided to go out.
When the sharks started asking questions they wanted to know more about the product and the company’s sales. Kevin O’Leary was the first to ask about sales. He was curious about how much money they had made so far. Dallas explained that they had made 80000 dollars in sales during their first year. Kevin was skeptical because he thought the company’s valuation was too high. He wanted to know more about the financials and the business’s growth potential.
Mark Cuban asked about the cost of making the product. Dallas explained that the cost to produce the lip balm was between 0.86 and 1 dollar depending on the order size. They sold the product wholesale for 3 dollars and retailed it for 5.99. Mark wanted to know if the company was profitable and how much money they expected to make from their deal with Walgreens. Dallas explained that they expected to make 337000 dollars from the deal.
Robert Herjavec asked how they got the deal with Walgreens. Dallas explained that it was through personal connections. He also mentioned that they were planning to expand their product line to include a mist and gum. This piqued Mark’s interest but it also made Barbara Corcoran nervous. She felt that they were spreading themselves too thin so she decided to go out. Kevin O’Leary was also out.
He did not agree with the valuation of the company. He thought the company was worth much less than what Dallas and Mike were asking for.
After the questions and discussions, the sharks made their decisions. Mark Cuban made an offer of 200000 dollars for 40 percent equity in the company. He promised to help the company grow without asking for more equity later on. Dallas and Mike considered the offer and quickly accepted it. Mark was excited about the deal and saw potential in the company. He thought that Kisstixx could grow and expand into new markets.
He believed that the product had a lot of potential and that he could help the business succeed. Dallas and Mike were happy to have Mark as their partner. They left the tank with a deal in hand and were excited about the future of the company.
What Went Wrong With Kisstixx On Shark Tank?
Despite the deal with Mark Cuban Kisstixx did not succeed in the long run. There were several reasons for this. First, the company struggled to maintain its growth. After the initial success, the business began to slow down. Dallas Robinson left the company first and Mike Buonomo followed later. Without the founders, the company lost its direction and focus.
Another factor that contributed to the company’s downfall was the competitive nature of the lip balm market. Even though Kisstixx had a unique product it was still competing against many other established brands. The market for lip balms was crowded and Kisstixx struggled to maintain a strong position. Additionally, the company expanded too quickly.
They tried to create new products like the mist and gum but this spread their resources too thin. They were trying to do too much at once and it affected the success of the business. In the end, the company could not keep up with the competition and the founders left. The business closed down in 2018 and Kisstixx was no longer available for purchase.
Product Availability
At its peak, Kisstixx was sold in many retailers including Walgreens. It was also available online through the company’s website. The product came in several fun flavor combinations that could be mixed and matched. Some of the popular combinations included Strawberry Daiquiri & Piña Colada Raspberry & Lemonade Peaches & Cream and Fire & Ice. The price of the product was 5.99 dollars per unit.
This was a reasonable price for a high-quality lip balm. The product was available in both physical stores and online. However, since the company shut down the product is no longer available for purchase.
Conclusion
Kisstixx had an interesting and unique idea. The founders Dallas Robinson and Mike Buonomo pitched their product on Shark Tank and secured a deal with Mark Cuban. The business grew quickly at first and achieved international distribution. However, the company could not maintain its success in the long run. The founders left and the company eventually shut down in 2018. Despite this Kisstixx remains a memorable part of Shark Tank history.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
