Kiersten Hatchcock founded Mod Mom Furniture to assist her family during a challenging period. She aimed to create contemporary-style toy boxes for children. She began by creating them in her garage. Her concept was straightforward. She hoped children would take pleasure in tidying up and organizing their toys. The toy boxes were both enjoyable and fashionable. This encouraged parents to purchase them for their kids.
However, Kiersten was unable to meet the increasing demand. She received requests from celebrities and even global retailers. To expand her business Kiersten appeared on Shark Tank. She wished the sharks would assist her in elevating her business. Will the entrepreneur get a deal on Shark Tank? Check out the Mod Mom Furniture update to find out!
Mod Mom Furniture Net Worth Shark Tank Update 2025
Kiersten Hathcock went on Shark Tank asking for $90,000 for 25% of her company. This meant she thought her business was worth $360,000. She made a deal with Robert Herjavec for $90,000 for 33%, lowering the valuation to $272,727. The episode was aired on February 4, 2011. The company continues to operate and sells eco-friendly toy boxes and furniture, with around $2 million in yearly revenue. Using the viral/heavy traction method, the current net worth of Mod Mom Furniture is estimated to be around $3–4 million in 2025.
Mod Mom Furniture is still in business today. Despite not getting the deal with Robert Herjavec the company continued to grow. After her appearance on Shark Tank Kiersten faced some challenges. However, she didn’t give up. She later landed a licensing deal with Frank Lloyd Wright. This deal helped her company reach new heights. Now Mod Mom Furniture is making around $2 million in annual revenue.
Kiersten Hatchcock entered Shark Tank asking for $90,000 in exchange for 25% equity in her business. She presented her modern toy boxes to the sharks. Barbara Corcoran, Daymond John, and Kevin Harrington didn’t think the business would work out. They all passed on making an offer.
However Robert Herjavec made an offer of $90,000 for 33% equity in the company, but with a condition. He wanted a royalty only when sales reached $500,000. Kiersten thought it over and accepted his deal.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Robert Herjavec | $90,000 for 33% equity | N/A | Yes |
| Kevin O’Leary | $90,000 for a 33% equity stake + 7.5% royalty | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Kevin Harrington | Out | N/A | N/A |
Mod Mom Furniture Shark Tank pitch
Kiersten Hitchcock was a mom facing difficult challenges. Her spouse had been laid off. They required additional earnings to sustain their family. To assist Kiersten began creating contemporary toy boxes for kids. She learned on her own and constructed every toy box by herself. Kiersten’s concept was to create toys enjoyable for children to store. She believed that by making the toy boxes vibrant and trendy children would have fun arranging them.
The difficulty arose when the demand increased. Initially, she was able to create just three toy boxes per week. Her garage was packed with orders. She was unable to manage the demands. Kiersten was aware she had a valuable product but she required assistance to expand her business. Her entire family was fully invested in the business. They provided her with complete support. However, she realized that the business wouldn’t expand without external assistance.
Kiersten discovered a method to collaborate with an Amish producer in Ohio. They were capable of making as many as 1000 toy boxes weekly. This enabled her to meet the demand. In spite of these endeavors, the company found it challenging to expand quickly enough. She required financial assistance to advance to the next stage. That was the moment she appeared on Shark Tank.
Kiersten’s presentation was straightforward yet impactful. She requested $90,000 in return for a 25% share of her business. She showcased her contemporary toy containers. The sharks were amazed by how her product combined fun with functionality. Kiersten shared that she earned $34,000 in the past year by selling items from her garage. She was unable to manage the increasing demand and had to refuse business from well-known clients.
She likewise informed the sharks of her relationship with an Amish producer capable of making as many as 1000 toy boxes weekly. This amazed the sharks yet they were worried about expanding the business. Kiersten had a strong faith in her product. She mentioned that she could utilize the investment to broaden her product range and develop the company into a major brand. However, the sharks were not persuaded.
Barbara Corcoran believed that Kiersten may lack sufficient funds to expand her business. She exited. Daymond John was concerned about the furniture industry and decided to leave. Kevin Harrington believed the business lacked sufficient appeal so he exited as well. Nonetheless, Robert Herjavec recognized an opportunity.
He proposed $90,000 for a 33% stake in the company with a royalty clause that would activate only after reaching $500,000 in sales. Kiersten needed a moment to consider it but ultimately agreed to Robert’s proposal.
The sharks were curious and had numerous inquiries regarding Mod Mom Furniture. They were curious about how Kiersten created the toy boxes. She informed them that she had taught herself. This astonished the sharks. They inquired about sales as well. Kiersten informed them that she had sold $34,000 in toy boxes the year before. Kevin O’Leary inquired about the production cost for each box.
Kiersten mentioned that the production cost of each toy box was approximately $115 factoring in 10 hours of her labor. Each toy box was sold for $475 covering shipping costs.
The sharks were also curious about how much money Kiersten required. She informed them that she required $60,000 for case goods and the remainder to grow her furniture line. Robert Herjavec inquired what she would do if the investment failed to materialize. She mentioned that she would continue but she required assistance.
The sharks displayed varied responses to Kiersten’s proposal. Kevin O’Leary believed the business lacked sufficient attraction. He was not interested in investing. Barbara Corcoran worried that Kiersten may lack sufficient funds for expansion. She chose not to submit an offer. Daymond John believed that the furniture industry was excessively risky. Kevin Harrington believed that market interest was insufficient so he exited.
Nonetheless, Robert Herjavec recognized the potential. He proposed a bid of $90,000 for a 33% stake in the company. He also added a royalty that would be applicable only after sales reached $500,000. Robert was confident that he could assist Kiersten in expanding her business and becoming a solid partner. Kiersten considered the proposal thoughtfully.
She appreciated Robert’s proposal as it allowed her to grow her business without sacrificing too much equity. After evaluating her choices Kiersten agreed to Robert’s offer.
What Went Wrong With Mod Mom Furniture On Shark Tank?
Not every investor recognized the opportunity in Mod Mom Furniture. Barbara Corcoran, Daymond John, Kevin Harrington, and Kevin O’Leary all declined the offer. They expressed worries regarding the business model and the attractiveness of the product. They believed that expanding the furniture business would be challenging. Initially, they didn’t perceive sufficient profit potential. Kiersten refused to allow these rejections to deter her.
She put in great effort to expand her business even in the absence of the sharks backing. She discovered a method to grow her brand via a licensing agreement with Frank Lloyd Wright. This enabled Mod Mom Furniture to attain significant success.
Product Availability
Mod Mom Furniture offers modern toy boxes for children. These toy boxes are designed to make it fun for kids to clean up and put away their toys. The toy boxes are made from high-quality materials and have a sleek design. They are both functional and stylish. At the time of this writing, there are no products available for purchase on the Mod Mom Furniture website. The website states that changes are happening and customers should stay tuned for updates.
The company’s products were previously available for purchase online. Mod Mom Furniture also had a retail presence in select stores. The toy boxes were priced at around $475 which included shipping.
Conclusion
Kiersten Hatchcock’s journey with Mod Mom Furniture shows the power of persistence. Despite the challenges she faced on Shark Tank she kept moving forward. She found new opportunities and grew her business. Today Mod Mom Furniture is a successful company with an annual revenue of $2 million. Although the deal with Robert Herjavec never fully materialized Kiersten’s hard work paid off.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
