Many people find it difficult to reach the roof of their automobile, especially those who are shorter. This easy task can be difficult, whether it’s for cleaning the roof or securing a bike or kayak. For outdoor adventurers who rely on rooftop storage, car additions frequently need to be installed or require additional help to make items accessible.
Zach and Alyssa Brown devised a novel solution to this problem: the Moki DoorStep. With no additional equipment or aid, this compact yet effective device simply attaches to the car’s door striker to create a step that enables users to safely access their car’s roof.
The Browns presented the Moki DoorStep to the Sharks in Shark Tank Season 10 to get a beneficial investment that would help them grow. They asked for $150,000 in exchange for 5% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Moki Doorstep update to find out!
Moki Doorstep Net Worth Shark Tank Update 2025
Zach and Alyssa Brown asked for a $150,000 investment in exchange for 5% equity in their company, Moki DoorStep. This meant they valued their company at $3 million. They made a deal with Daymond for $3 million in exchange for the entire company, with royalties continuing to Zach’s uncle for his early support and patent assistance. After the show aired, Moki DoorStep saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Moki DoorStep is about $4.78 million.
The Moki DoorStep saw both success and failure after appearing on Shark Tank. Daymond John offered Zach and Alyssa $3 million to purchase the company, but the deal fell through. In the end, Daymond decided not to proceed, so the Browns were left to fully control their creation.
But soon after, they signed a licensing agreement with outdoor goods manufacturer Rightline Gear, which opened up new markets for Moki DoorStep. The Browns successfully introduced Moki DoorStep to renowned stores like Dick’s Sporting Goods, REI, Duluth Trading Co., and Amazon by entrusting the manufacturing and distribution to Rightline Gear.
Because of the licensing arrangement, Moki DoorStep is now widely accessible even if they no longer produce the product themselves. Today, the product continues to be sold through Rightline Gear, though the official Moki DoorStep website is currently inactive.
Yes, Daymond John made Zach and Alyssa an offer at first, but it differed from what they had asked for. For $3 million, Daymond offered to gain the entire business, assuming full control while continuing to pay royalties to Zach’s uncle, who had made an early investment and assisted with the patent. The Browns accepted Daymond’s offer on the show.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | 1# $450,000 for 20% equity 2# $3 million for the entire company | N/A | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Moki Doorstep Shark Tank pitch
Emergency department nurse Alyssa Brown and her firefighter husband Zach are accustomed to dealing with challenging circumstances. They learned how much weight the automobile door striker can support while working with automotive tools like the “jaws of life.” Their idea of developing a product that would capitalize on the strength of the automobile door striker as a step came from this experience.
As an outdoor enthusiast, Alyssa’s own difficulties getting to the roof of her car gave their creation a personal touch. After launching Moki DoorStep on Kickstarter, they raised over $100,000 in just one month, demonstrating the high demand.
Zach and Alyssa showed the Moki DoorStep in their Shark Tank pitch by fastening it to the door striker, which made it simple for even the shorter Sharks to go to the car’s top. The device was reasonably priced at about $40, with a manufacturing cost of slightly more than $10. It was also useful. They clarified the Sharks had some reservations about profitability because Zach’s uncle had made an early investment and was paid $1 for each unit sold.
However, Alyssa’s passionate speech and the product’s innovative design struck a chord with the Sharks, particularly Daymond John, who saw potential in a full acquisition. Keep reading our Moki Doorstep update to see what happens next!
Daymond John asked about the scaling plans. Zach and Alyssa recognized licensing as a workable way to get around manufacturing issues and intended to grow with Shark’s help.
One shark asked about the sales. The founder replied that they made $110,000 from a Kickstarter 30-day campaign.
Mark Cuban asked about the cost and selling price. The founders revealed they sell it for $40 to $50 and costs $10.50 to make.
Lori Griener asked about the patent. The founder responded that they had a patent pending.
Mark Cuban asked how much money you have invested in the business. The owners replied $30,000.
Daymond John was convinced of the product’s potential; he first offered $450,000 for 20% of the sale but eventually consented to purchase the entire deal for $3 million.
Kevin O’Leary chose not to take part because he believed the market might be difficult due to competition.
Robert Herjavec didn’t see a fit and declined while appreciating the product’s simplicity.
Lori Greiner decided not to make an offer despite having tried the product and finding it satisfactory.
Mark Cuban also passed with little commentary.
Product Availability
Based on our Moki Doorstep update research, Rightline Gear is presently selling Moki DoorStep. This simple step, which fastens to a car’s door striker, makes it easier for anyone, especially those who are shorter, to get to the top of the vehicle. Big-box stores including Dick’s Sporting Goods, REI, Duluth Trading Co., and Amazon carry the product.
Even though their original website is no longer operational, Moki DoorStep is still a well-liked choice for outdoor enthusiasts today, and its prices are still reasonable, typically hovering around $40.
Conclusion
There were many surprises along the way for Moki DoorStep on Shark Tank. Despite walking away with a deal from Daymond John, Zach and Alyssa could expand thanks to a license agreement with Rightline Gear. By placing Moki DoorStep at well-known retail establishments, they could concentrate on licensing and leave manufacturing to Rightline Gear, facilitating easier access to car roofs for more individuals.
Although the Browns still have to deal with copycat goods, Moki DoorStep is now a well-known item for outdoor enthusiasts. Fans of Moki DoorStep can expect where Zach and Alyssa will take their creation, even though they no longer have production control over it.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
