Many duck hunters face a common issue. They need camouflage gear that works well and helps them blend into the environment. Traditional camo doesn’t always provide the best results. The gear can be bulky or not designed for the needs of specific hunters. For years, there has been a gap in the market for effective camouflage gear that can help hunters stay hidden and be comfortable at the same time.
Steve Maloney and Stephen Kirkpatrick created a solution to this problem. They launched Muddy Water Camo, a line of advanced camo apparel designed to offer better concealment for hunters. They aimed to improve the design and functionality of camo gear with advanced materials and innovative designs. The entrepreneurs wanted to provide high-quality products that would make a difference for hunters in the field.
In this episode of Shark Tank, Steve and Stephen pitched their business to the sharks. They asked for $150,000 in exchange for 5% equity in their company. Did the entrepreneur get a deal on Shark Tank? Check out our Muddy Water Camo for any updates to find out!
Muddy Water Camo Net Worth Shark Tank Update 2025
Stephen Kirkpatrick and Gray Skinner went on Shark Tank asking for $150,000 for 5% of their company. This meant they thought their business was worth $3,000,000. They made a deal with Mark Cuban and Daymond John for $150,000 for 20%, lowering the valuation to $750,000. The episode was aired on February 15, 2013. The company later shut down and is no longer in operation. The current net worth of Muddy Water Camo is $0 in 2025.
Things didn’t go as expected after the pitch. The company didn’t get a deal on Shark Tank. Despite the innovative idea and quality product, the sharks weren’t convinced.
After their appearance on the show, the company rebranded itself as Clear Image Camo in 2016. However, Clear Image Camo would face challenges and go out of business in 2019. One of the investors, Will Clark, purchased a majority share of the company and started operating a new website under the name Muddy Water Outdoors. This new business continued the camo gear line and found some success.
As of today, Muddy Water Outdoors remains in business. The company has an annual revenue estimated between $1 million and $2 million.
Steve Maloney, who still lists himself as the company president on LinkedIn, has kept his involvement in the business despite the changes. Even though the business faced difficulties, it is still going strong under the new name and direction. It shows that even if things don’t go perfectly in the tank, it’s possible for businesses to adapt and survive.
Muddy Water Camo did not get a deal on Shark Tank. The entrepreneurs asked for $150,000 for a 5% stake in their company. They had a good product and received positive feedback from the sharks. However, their valuation of $3 million was too high based on their current sales, which were low.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Lori Griener | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | $150,000 for 20% equity | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Muddy Water Camo shark tank pitch
Steve Maloney and Stephen Kirkpatrick were both passionate about the outdoors. Steve was an avid duck hunter and had spent years looking for camo gear that worked well for his hunting trips. Stephen, a wildlife photographer, understood the importance of good camouflage when it came to capturing wildlife shots.
Together, they decided to create a product that would help hunters and outdoor enthusiasts get the best gear for staying hidden in nature. The two faced challenges when they first started developing their product. They had to figure out how to make their camo gear more effective and comfortable.
They needed to find the right materials and designs that would not only help hunters blend in but also keep them comfortable in various weather conditions. It was a long process, but they were determined to make their product work. They had a vision to create the best camo gear available for outdoor activities, and they didn’t let obstacles stop them.
Steve and Stephen’s pitch on Shark Tank focused on their line of advanced camouflage gear. They showed off their products by having Stephen hide behind some tall grass in the studio. This demonstration highlighted the effectiveness of the camo gear in blending into natural environments. The entrepreneurs were confident about the quality of their products and wanted to expand their business.
They asked for $150,000 in exchange for 5% equity. The pitch included details about their sales, which had reached $150,000 for the year so far. The entrepreneurs explained that they were selling their products both directly to consumers and through licensing deals.
They also shared their plans to expand into more stores, though they were not yet in major retail chains like Walmart or Dick’s Sporting Goods. Keep reading our Muddy Water Camo update to see what happens next! The sharks asked several questions during the pitch to understand the business and the product better. Here’s a breakdown of the queries:
Kevin O’Leary’s Question: Kevin asked how the entrepreneurs could justify a $3 million valuation given that their sales were only $150,000. He was skeptical about the numbers and wanted to know more about the basis of the valuation. Steve explained that the $3 million valuation was based on the size of the market, but this answer didn’t satisfy Kevin.
Daymond John’s Question: Daymond asked if they were selling their camo gear to other clothing manufacturers as part of a licensing deal or if they were selling directly to consumers. Steve explained that they were doing both, but Daymond seemed unconvinced.
Lori Greiner’s Question: Lori asked about the retail stores that carried the product. Steve mentioned that 58 locations were selling Muddy Water Camo, but Lori wanted to know if the product was sold in larger stores like Walmart or Dick’s. Steve explained that they were not yet in those big retail chains.
Robert Herjavec’s Question: Robert asked if he would wear the camo gear. He felt that the product was not the right fit for his needs and decided to pass.
Kevin O’Leary liked the product but didn’t agree with the valuation. He made an offer of $150,000 for 20% equity in the company. He believed that Muddy Water Camo should focus on licensing rather than retail, which didn’t align with the entrepreneurs’ vision. They declined his offer, feeling that his approach wouldn’t work for them.
The other sharks, including Lori, Daymond, and Mark, were not interested in the deal. They felt that the valuation was too high and that the product wasn’t quite right for their portfolios.
Robert Herjavec also passed because he didn’t see the fit for his business interests.
What Went Wrong With Muddy Water Camo On Shark Tank?
The main issue that prevented Muddy Water Camo from getting a deal was the valuation. The entrepreneurs valued their company at $3 million based on the size of the market, but their sales were only $150,000 for the year. The sharks didn’t agree with this valuation and felt that it was too high for the current sales numbers. They also had concerns about the product not being sold in major retail chains like Walmart or Dick’s Sporting Goods.
Even though the product had potential, the combination of a high valuation and low sales made the sharks hesitant to invest. The focus on licensing instead of retail also didn’t align with the direction that the entrepreneurs wanted to take their business.
Product Availability
From our Muddy Water Camo update research, the product is still available, but under a new name. After the company rebranded to Clear Image Camo, it eventually became Muddy Water Outdoors. The new business continued offering camo gear and focused on online sales and outdoor products. As of 2023, the company’s annual revenue is estimated between $1 million and $2 million. The camo gear is still sold through their website and other outdoor gear retailers.
The products feature high-quality camouflage designs aimed at hunters and outdoor enthusiasts. They are available for purchase online at the Muddy Water Outdoors website. The pricing of the camo gear varies depending on the product, and the company offers a variety of options for different types of outdoor activities.
Conclusion
Muddy Water Camo’s journey on Shark Tank didn’t result in a deal, but the company still managed to find success in the long run. Despite facing challenges, the rebranding and shift to Muddy Water Outdoors allowed the business to continue operating. While they didn’t get the investment they hoped for, they’ve managed to stay in business and remain a player in the outdoor apparel market.
As the company continues to grow, there could be future updates about new products or potential expansions. While the Shark Tank experience didn’t lead to a deal, the entrepreneurs’ determination and passion for their product kept them moving forward. We’ll have to wait and see what happens next for Muddy Water Outdoors and its line of camouflage gear.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
