It is absolutely true that modern corporate strategies have shifted. Today, relying on traditional Corporate Social Responsibility (CSR) is often just the baseline. Forward-thinking companies are moving toward business models where sustainability is baked directly into the product lifecycle, heavily focusing on energy efficiency and Environmental, Social, and Governance (ESG) standards to drive long-term impact.Over the years, the “Tanks” across multiple franchises have seen a dramatic surge in eco-conscious businesses.Exploring the most notable environmentally and socially focused companies from across the seasons reveals how sustainability and profit increasingly align.
Overall success rate of Eco-Friendly products on Shark Tank
While a 3% ratio of successful ESG-aligned businesses might feel small, it reflects a meaningful shift in the business landscape. Fortunately, there is growing support for sustainable models across both the US and international markets like India, paving the way for more eco-conscious innovation.A closer look at the evolution of environmental, social, and governance (ESG) trends in business investment shows that sustainable founders are increasingly securing the funding they need to make a lasting, global impact.
ESG Consultant Joan Michelson’s Analysis
ESG Consultant, Host of Electric Ladies Podcast, MBA, Speaker, Forbes Contributor
What is the importance of ESG and eco-friendly products in today’s market?
It’s clear from the extreme heat breaking records nearly every day across the country and the world – as well as more ferocious hurricanes that are also more frequent and doing more damage, on top of historic floods and tornadoes also wiping out communities – that climate change is here. It’s not in the future. It’s here. And as a result, there is a huge need for innovations to help us maintain or improve our lifestyles while also reducing carbon emissions to limit global warming further – and that means there are huge opportunities for investors to make a lot of money backing these innovative technologies.
I have interviewed dozens of entrepreneurs and corporate and nonprofit leaders on Electric Ladies Podcast who are tackling this potentially lucrative challenge, a challenge that is also good for all of us on this planet. Doing well by doing good is a massive financial opportunity and many investors know this and are stepping up, including the many I have also interviewed and written about in Forbes.
So, ESG and eco-friendly products are important to help improve our lives while also saving the planet. Ingenuity at its finest, which is what entrepreneurs are all about.
Why 3%? Is it a case of prioritizing money over the environment for entrepreneurs? How can this ratio be improved?
There are a few reasons the percentage of eco-friendly companies pitching on Shark Tank is only 3% -- and yes, the percentage can and should be much higher to match the market opportunities for these companies to be successful. One reason is that these companies are not submitting to pitch on Shark Tank team – either they don’t think they have a chance on the show or they don’t see it as an option for their company. If the Shark Tank team wants to look for these companies, I can help. Another reason could be that the companies are submitting to be on the show, but the Shark Tank team is not understanding how valuable and innovative those companies technologies, products or services are.
Another reason is that the company leaders who are pitching are not doing a good job of getting their value across to the Shark Tank screeners. Especially with the opportunities for these companies in the Inflation Reduction Act and other legislation, there should be many more eco-conscious products and technologies pitching Shark Tank. I interviewed Andrea Shreshta, cofounder of solar light company Luminaid, on my show before their appearance on Shark Tank aired, where they secured funding from Mark Cuban (I did not know what happened at the time of the interview). They have been going gangbusters. It’s an example of the potential market.
What are your predictions for the future of ESG products?
Many, many eco-friendly products and services will make our lives better and reduce the impact of climate change, and will make our communities more resilient. How successful they are will depend on the quality of the products and services and the quality of their management teams and value propositions, as well as of their marketing. But with all the opportunities in the market and in government funding and incentives – a corporate market hungry for these solutions, a consumer market looking for eco-conscious solutions (especially Gen Z, Gen X and Millenials) and willing to pay for them, the prospects look great for these companies. But they will need funding through the gauntlet of valleys of death that startups have to pass through and evolve through – and that’s where the Investors on Shark Tank can come in and help and make some money.
62 Shark Tank Eco-Friendly Products & Innovations That Secured Deals on Shark Tank
Soy Yer Dough
Soy-Yer Dough (later rebranded as Yer Dough) is a gluten-free, wheat-free, and non-toxic modeling dough invented by Sawyer Sparks. Famous for appearing on Shark Tank in 2009, it was created to provide a safe sensory and creative toy for children with celiac disease, autism, and wheat allergies.College student Sawyer Sparks developed the recipe in his mother’s kitchen after learning that his favorite professor’s child could not play with traditional wheat-based dough due to celiac disease.He appeared in Season 1, asking for $125,000 for a 25% stake. He received offers from several Sharks but eventually agreed to a deal with Kevin O’Leary, Daymond John, and Robert Herjavec for $300,000 for 51% equity.Sparks ultimately walked away from the TV deal when Kevin O’Leary insisted on taking manufacturing overseas, preferring to keep the jobs in his home state of Indiana.The dough uses a patented formula made with soy or rice instead of wheat. It is also free of dairy, eggs, peanuts, tree nuts, and latex.It is designed to be highly tactile, pleasantly scented, and non-toxic (though it has an unpleasant taste to discourage children from eating it).In May 2020, the brand was acquired by Sustainable Projects Group (SPGX) and integrated into their subsidiary, YER Brands Inc..Production was shifted to a facility in Rushville, Indiana, with Sawyer Sparks continuing as CEO of YER Brands to oversee its growth.
CitiKitty
The CitiKitty Cat Toilet Training Kit is a patented, step-by-step training system designed to train your cat to use a human toilet, completely eliminating the need for a traditional litter box. It works by gradually acclimating your cat to the toilet over a 5-step process.Place the CitiKitty training seat under your regular toilet seat and fill it with flushable kitty litter.Over a period of weeks, you will sequentially pop out the perforated rings in the center of the seat, creating a larger and larger hole.Eventually, you remove the insert completely, and your cat will balance directly on the toilet rim.Saves money on cat litter, eliminates unpleasant odors, and puts an end to daily scooping. It is also great for travel.The training process takes patience (usually 3 to 8 weeks) and can lead to accidents if rushed. It also requires you to leave the bathroom door open and the toilet seat down at all times.The kit typically retails for around \(\$35\) and is designed to fit standard and elongated toilets in the US and Canada.
First Defense Nasal Screens
First Defense Nasal Screens are self-adhering, non-inserted hypoallergenic filters that stick directly over the nostrils to block airborne particles like pollen, dust, pet dander, mold, and respiratory droplets. They offer a lightweight alternative to traditional face masks and can be worn for up to 24 hours.A “peel and stick” mechanism made of 100% breathable, non-woven material that closes when inhaling and opens when exhaling.Clinically tested to reduce the inhalation of particulate matter, filtering out over 92% of particles at 1 micron and up to 99% of larger airborne allergens.
Available in small (14-15 mm), medium (16-17 mm), and large (18-19 mm) to ensure a secure seal on the nose.Single-use screens intended to be disposed of after a maximum of 24 hours of wear.The screens are widely available through major international retailers and online medical supply stores. You can find, compare and purchase different size and quantity multi-packs on amazon. For the screens to be effective, they must maintain a firm seal on the skin. Users note that once severe sneezing or a runny nose begins, the adhesive can loosen. These are not a replacement for medical-grade masks, N95 respirators, or for use with a CPAP machine. Check First Defense Nasal Screens Shark Tank Update.
Remyxx Shoes
Remyxx Shoes (later rebranded as ReKixx) are 100% recyclable, landfill-free sneakers created by entrepreneur Gary Gagnon. Famous for being featured on ABC’s Shark Tank in 2012, the brand was designed to combat the millions of shoes that end up in landfills every year.The sneakers are crafted from a proprietary, lab-certified blend of polyresin materials. When worn out, the entire shoe can technically be thrown into standard blue curbside recycling bins.Traditional sneakers contain dozens of synthetic and natural materials, making them impossible to recycle. Remyxx solves this by using materials that can be broken down and turned into new products or even new shoes.Designed to look and feel like classic canvas and rubber shoes, they are lightweight and come in a variety of colorful prints and styles.
VerbalizeIt
VerbalizeIt appeared on Season 4 of Shark Tank in 2013. Founders Ryan Frankel and Kunal Sarda pitched their human-powered translation app, which connected travelers and businesses to live translators worldwide. They left the tank without making a deal but secured immense business growth afterward.Frankel and Sarda originally asked for $250,000 for a 15% equity stake in their company.The sharks were highly impressed by the concept of using real humans instead of algorithmic translations to accurately capture local dialect, slang, and context.
The founders ultimately declined the offers that were made because they were not willing to part with the equity the sharks were demanding, or they disagreed on the business’s direction.Although they left the tank without a deal, the television exposure caused daily sales and website traffic to surge, leading to 20,000 new downloads in the days following the broadcast.The company later shifted its focus from a consumer-only app to providing B2B (business-to-business) translation services.VerbalizeIt was later acquired by Smartling, a prominent global translation-services company. Both founders joined the Smartling team in leadership roles.
Tree-T-Pee
Tree T-Pee, invented by Johnny Georges, is a conical device made of recycled plastic used by tree farmers to conserve water and protect crops from frost. It famously appeared on Shark Tank in 2013, where Georges secured a deal with billionaire investor John Paul DeJoria.It traps water at the base of the tree, significantly reducing water usage from 25,000 gallons per tree annually to just 800 gallons.It acts as a barrier, protecting tree roots and young trees from freezing temperatures.
Each unit is constructed from recycled plastic and is designed to last for approximately 20 years.Georges famously refused to raise his price to standard retail margins because The pitch became one of the most memorable and viral moments in the show’s history.Tree T-Pee expanded globally, saving millions of gallons of water and growing into a highly successful business.His primary goal was to make the product affordable for farmers. His emotional and sincere pitch moved several sharks.John Paul DeJoria, co-founder of Paul Mitchell and Patrón Spirits, agreed to Georges’ terms, offering $150,000 for a 20% stake and committing to keep the product affordable for growers.
Bambooee
Bambooee, a brand of reusable, washable paper towels made from bamboo rayon, appeared in Shark Tank Season 5 (Episode 517) in 2014. Founders Noam and Irene Krasniansky secured a deal with Shark Lori Greiner: $200,000 for 10% equity.The couple asked for $200,000 for 10% equity, highlighting that bamboo is the fastest-growing fiber on earth and a much more sustainable alternative to cutting down trees for traditional paper towels.
Despite some hesitation from other Sharks regarding consumer adoption, Lori Greiner saw the product’s potential, particularly on QVC. She offered $200,000 for 10% equity, which the founders accepted.With Lori’s help, Bambooee expanded its retail reach and heavily promoted the product on QVC. The company eventually grew into a multimillion-dollar eco-friendly household brand.
Each perforated sheet is highly absorbent, doesn’t tear when wet, and is machine washable.One roll of Bambooee replaces hundreds of traditional paper towel rolls, as a single sheet can be washed and reused up to 100 times.Bambooee sources its rayon from organic bamboo and has a major tree-planting mission, partnering with the nonprofit Trees for the Future.Since their Shark Tank appearance, the brand has expanded beyond basic towels. Current popular items include the Eco-Dispenser, pet drying towels, and the “Epic Set”.
Saavy Naturals
Savvy Naturals, founded by former chefs Debra and Hugo Saavedra, appeared on Shark Tank in 2015 to pitch their line of 100% natural, food-grade body care products. They initially struck a deal with Barbara Corcoran, but the agreement ultimately never closed.The founders pitched their line of soaps, body creams, scrubs, and lotions made entirely from food-grade, organic, vegan, and gluten-free ingredients. They famously highlighted the purity of their products by emphasizing that they were edible.
Barbara Corcoran offered $200,000 for 40% equity, plus funding for purchase orders, which the couple accepted. However, the deal never materialized after the cameras stopped rolling.Despite the deal falling through, the exposure from Shark Tank propelled the brand into mainstream retail. Their natural soaps and creams became available in major stores like Whole Foods, Bristol Farms, and ULTA Beauty.In 2021, Savvy Naturals was acquired by the agricultural and food technology company Arcadia Biosciences.
SolSource
SolSource is an eco-friendly solar-powered grill and stove developed by One Earth Designs, founded by Dr. Catlin Powers. During Season 9 of Shark Tank, Powers secured a $500,000 deal from Mark Cuban. However, the company ceased commercial operations in 2019 and is no longer in business.In 2018, Dr. Catlin Powers appeared on Shark Tank seeking an investment of $500,000 for 3% equity in One Earth Designs.SolSource utilized parabolic reflectors to harness the sun’s energy, providing rapid, smoke-free cooking without an open flame.
Powers invented the stove after working with nomadic families in the Himalayas, where she witnessed devastating health consequences from indoor cooking smoke.Despite concerns from other sharks about the company’s early-stage sales figures, Mark Cuban was impressed by the founder’s background and the product’s potential. He ultimately invested $500,000 for a 4% equity stake.
Despite securing the deal on the show, the business did not last.One Earth Designs stopped selling the SolSource grill and halted commercial operations in 2019.The company’s official website and retail storefronts are permanently down, and their products are no longer in stock.Dr. Catlin Powers stepped down from her role at One Earth Designs and has moved on to other ventures, including work in agricultural funding and education. Check SolSource Shark Tank Update.
LARQ Bottle
LARQ appeared on Shark Tank in April 2021 (Season 12), with founder Justin Wang seeking $500,000 for a 1% equity stake. Though the astronomical $50 million valuation initially drew laughter, Wang secured a $1 million deal for 4% equity from Kevin O’Leary and Lori Greiner.LARQ introduced the world’s first portable, self-cleaning water bottle.
The bottle uses built-in, non-toxic UV-C LED lights.At the push of a button, it neutralizes up to 99.9999% of harmful, odor-causing bacteria and viruses in just 60 seconds.It automatically turns on every two hours to maintain the cleanliness of the inner bottle and water. LARQ offers several variations of its purification technology, ranging from insulated stainless steel bottles to home water pitchers.
Cabinet Health
Cabinet Health (formerly known as Cabinet) is a sustainable healthcare company that offers over-the-counter medications in refillable, compostable, and child-resistant packaging. Co-founders Achal Patel and Russell Gong appeared on Shark Tank to pitch their mission of eliminating single-use plastics from the pharmaceutical industry.During their appearance on the show, the founders successfully secured a deal.
They pitched a valuation of $40 million and ultimately struck a partnership with Sharks Kevin O’Leary and Mark Cuban, who provided the capital and expertise to help the brand scale its sustainable medicine ecosystem.Medicines come in premium, shatter-resistant glass bottles designed to be kept and reused indefinitely.Instead of buying new plastic bottles, customers purchase medication refills that arrive in backyard-compostable, FDA-compliant pouches.
All medications use FDA-approved active ingredients and undergo third-party batch testing to ensure they are free of known toxins and allergens.Since their time on the show, the company has grown its retail presence, making its refillable medicines available nationwide through major retailers like Amazon and Target.Additionally, Cabinet Health has shifted its focus from its original direct-to-consumer subscription model toward broader industry change. They have launched Powered by Cabinet, a program that enables other healthcare companies to leverage their research and sustainable packaging tools to reduce plastic waste on a larger scale.
“I take several medications and supplements to cope with chronic illnesses. I do not think that disabled people like me should feel guilty about producing extra plastic and medical waste, but I personally have struggled with trying to cut down on my plastic use when I use so many pill bottles and foil medicine wrappers that I can’t recycle or easily reuse. It’s encouraging that health companies are trying to bridge the gap between environmental sustainability and medicine. I love the idea that the medicines that keep my body healthy can also help keep the environment healthy with more sustainable packaging options.”
FryAway is a plant-based, non-toxic powder that solidifies used cooking oil so it can be thrown in the trash. Founder Laura Lady appeared on Shark Tank Season 14 and secured a deal with Mark Cuban and Lori Greiner for $250,000 for 22% equity.Laura Lady entered Shark Tank seeking $250,000 for 10% equity in her eco-friendly company. She explained that FryAway works by sprinkling the powder into hot used cooking oil.
As the oil cools, it magically hardens into a solid block of organic waste that avoids clogging pipes and eliminates messy liquid disposal.While Kevin O’Leary, Robert Herjavec, and Daymond John passed on the business, Mark Cuban and Lori Greiner teamed up. They initially offered a combined deal for 25% equity, which Laura successfully negotiated down to $250,000 for a 22% stake.
Since airing on the show, FryAway has become a massively successful Shark Tank product, expanding its retail distribution far beyond the initial Amazon and website-only model. The product line includes various sizes, from single-use packets to resealable bags with scoops.You can easily purchase FryAwayon Amazon and at a variety of locations. Check Fryaway Shark Tank Update.
shark Tank Eco-Friendly products
Season 1:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Grease Monkey Wipes
Tim Stansbury and Erin Whalen
Consumer Products
Biodegradable grease removal wipes
Soy-Yer-Dough
Sawyer Sparks
Toys
Gluten-free modeling clay
Notable sustainable products from Season 1 include:The Factionist: An environmentally friendly and organic clothing line that did not secure a deal on the show.Grease Monkey Wipes: The company made a deal with Barbara Corcoran. They pitched individually packaged, effective degreasing wet wipes formulated with natural, non-toxic, citric-based cleaning agents.
Season 2:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Ecomowers
Andy Humphrey
Lawn Care
Eco-friendly lawn mowers
CitiKitty
Rebecca Rescate
Pet Products
Cat toilet training system
First Defense Nasal Screens
Joe Moore
Health and Wellness
Nasal screens
The most notable and only explicitly eco-friendly product pitched on Shark Tank US Season 2 was EcoMowers. Founded by Andy Humphrey, the brand offered human-powered, non-motorized push reel lawn mowers that required no gas, oil, or batteries. The business did not secure a deal on the show.
Season 3:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
The Sullivan Generator
Mark Sullivan
Energy
Generator using Earth’s rotation
Remyxx ReKixx
Gary Gagnon
Footwear
Recyclable sneakers
Shark Tank US Season 3 featured a surge in eco-friendly, green, and sustainable businesses. Some of the most notable names from this period include Tower Paddle Boards, eco-friendly cleaning brands like Better Life, and Villy Custom (which championed sustainable, localized US manufacturing).
Season 4:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
The Green Garmento
Jennie Nigrosh
Eco-Friendly Products
Reusable dry cleaning bag
Tremont Electric
Aaron Lemieux
Energy Technology
Kinetic energy harvesting device
Eco Nuts
Mona Weiss and Scott Shields
Eco-Friendly Cleaning Products
Organic laundry detergent
VerbalizeIt
Ryan Frankel, Kunal Sarda
Translation Services
Live translation services
Proof Eyewear
Brooks, Taylor, and Tanner Dame
Fashion Eyewear
Sustainable wood-framed eyewear
Shark Tank US Season 4 featured several eco-friendly and sustainable products. Notable eco-conscious brands from this season include Eco Nuts (organic soapberry laundry detergent), Liz Lovely Cookies (organic, GMO-free baked goods), and FuzziBunz (reusable, eco-friendly cloth diapers).
Season 5:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Tree-T-Pee
Johnny Georges
Agriculture
Water-saving device for trees
Rent A Goat
Mike Canaday, Matt Richmond
Landscaping Services
Eco-friendly goat landscaping
PowerPot
David Toledo, Caleb Light
A cooking pot that charges phones
A Cooking pot that charges phones
Bambooee
Noam and Irene Krasniansky
Sustainable Products
Reusable bamboo kitchen towels
Susty Party
Jessica Holsy, Emily Doubilet
Consumer Goods
Eco-friendly party supplies
Better Life
Kevin Tibbs, Tim Barklage
Cleaning Products
Plant-based cleaning products
Season 5 of Shark Tank US featured a few standout eco-friendly and sustainable businesses, most notably Susty Party (compostable tableware) and The Bouqs Company (sustainably sourced floral arrangements).
Season 6:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Offer Details
LuminAID
Anna Stork and Andrea Sreshta
Sustainable Energy
Solar-Powered Inflatable Light
$200,000 for 15% equity
EmazingLights
Brian Lim
Wearable Technology
LED Gloves
$650,000 for 5% equity + 20% licensing
Eco Nuts
Scott Shields and Mona Weiss
Eco-friendly Cleaning
Organic Laundry Detergent
$175,000 for 50% equity
HyConn
Jeff Stroope
Sustainable Products
Quick-Connect Hose Adapter
$500,000 for 100% equity
Clean Bottle
Dave Mayer
Sustainable Products
Reusable Water Bottles
$60,000 for 8% equity
Fresh Patch
Andrew Feld
Eco-friendly Pet Products
Real Grass Patch for Dogs
$150,000 for 20% equity
Kisstixx
Dallas Robinson and Mike Buonomo
Eco-friendly Products
Lip Balm
$200,000 for 40% equity
Lumio
Max Gunawan
Sustainable Lighting
Foldable Lamp
$350,000 for 10% equity
Several notable eco-friendly products have been featured on Shark Tank US, though definitions of “eco-friendly” often blend sustainable materials, renewable energy, and ethical practices.Key examples include:The Shark Wheel (Season 6): An innovatively designed, nature-inspired skateboard/longboard wheel that reduces manufacturing waste.Squatty Potty (Season 6): Promoted as an environmentally friendly alignment solution that relies on natural, body-conscious design.
Season 7:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Windcatcher
Ryan Frayne
Outdoor Products
Effortless inflation air pads
Saavy Naturals
Hugo and Debra Saavedra
Beauty
Natural, vegan soaps and lotions
Brightwheel
Dave Vasen
Educational Technology
Platform tool for early education
BetterBack
Katherine Krug
Health and Wellness
Posture correction device
Several eco-friendly and sustainable products were featured on Season 7 of Shark Tank US. Notable examples include Loliware (biodegradable and edible cups), Bee Free Honee (a plant-based honey alternative), Savvy Naturals (food-grade, all-natural soaps), and Wondercide (bio-based pest control).
Season 8:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Lumio
Max Gunawan
Renewable Energy/Technology
Solar-powered lamp
Nerdwax
Don Hejny and Lydia Hejny
Sustainability/Personal Care
Wax to keep glasses from slipping
Aira
Jake Slatnick and Eric Goodchild
Renewable Energy/Technology
Wireless charging surface
Pipsnacks
Jen Martin and Jeff Martin
Sustainability/Food
Organic popcorn
EcoFlower
Meagan Bowman
Sustainability/Home Decor
Sustainable wood flower arrangements
Shark Tank US Season 8 featured several notable eco-friendly, sustainable, and upcycled products. Some of the standout green businesses from that season include Rocketbook (reusable smart notebooks), Rareform (bags made from upcycled billboards), and Safe Catch (sustainably harvested tuna tested for mercury).
Season 9:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Solsource
Catlin Powers
Sustainable Energy
Solar-powered grill
Sierra Madre Research
Richard and Juli Rhett
Outdoor Gear
Elevated Camping Hammocks
Third Wave Water
Charles Nick and Taylor Minor
Food & Beverage
Water Enhancement for Coffee
Several notable eco-friendly products pitched on Shark Tank US during Season 9 include brands focused on sustainable energy, non-toxic cleaning, and waste reduction. DetraPel: Founded by David Zamarin, this company pitched eco-friendly, non-toxic, and fluorine-free liquid repellent sprays designed to protect fabrics and textiles from water and dirt without harming the environment. One Earth Designs (SolSource): Led by Dr. Catlin Powers, this company developed a highly efficient solar-powered cooking stove that allows users to harness the sun’s energy for sustainable cooking in both remote areas and emergency situations.
Season 10:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Hydroviv
Eric Roy
Water Quality
Water Filters
Wild Earth
Ryan Bethencourt
Pet Food
Vegan Dog Food
CurlMix
Kim & Tim Lewis
Beauty
Hair Care Products
Shark Tank Season 10 featured several notable eco-friendly products focused on sustainability and reducing waste. Here are the key environmentally conscious companies from that season: FinalStraw: A collapsible, reusable metal straw designed to replace single-use plastics.Cupboard Pro: A sustainable, multi-functional bamboo cutting board with a detachable tray, designed by three siblings to honor their late firefighter father.BatBnB: Designer bat houses that provide a natural, chemical-free solution for mosquito control and local wildlife conservation.
Season 11:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Grouphug
Krystal Persaud
Sustainable Energy
Window-hanging solar panels
Blueland
Sarah Paiji Yoo and Syed Naqvi
Eco-friendly Cleaning Products
Refillable cleaning products
Rescue Ready
Eric Hartsfield and Brett Russell
Safety Equipment
Fire safety ladder integrated in windows
Eterneva
Adelle Archer and Garrett Ozar
Memorial Diamonds
Lab-grown diamonds from ashes
Salted
Jeff Applebaum
Food Service
Delivery-first restaurant brands
SlumberPod
Lou Childs and Katy Mallory
Baby Products
Blackout sleep tents for babies
Several innovative eco-friendly products pitched on Shark Tank US during Season 11 help consumers reduce plastic waste, conserve energy, and make sustainable household swaps.Notable sustainable products from this season include: Blueland: An eco-friendly cleaning brand offering refillable tablets for multi-surface cleaners and hand soaps that eliminate the need for single-use plastic bottles. Bite Toothpaste Bits: Plastic-free, clean-ingredient toothpaste and personal care tablets designed to replace traditional plastic-tubed toothpaste. Grouphug Solar: A stylish, easily mountable window solar panel for apartment dwellers to effortlessly charge devices off-the-grid.First Saturday Lime: A safe, natural, and environmentally responsible pest repellent suitable for use around kids, pets, and organic gardens. The Mad Optimist: Fully customizable, all-natural, vegan, and cruelty-free body care products made by an eco-friendly brand.
Season 12:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
MountainFlow Eco-Wax
Peter Arlein
Skiing Products
Eco-friendly ski wax
Tandem Boogie
The Clark Family
Sports/Outdoor
Tandem boogie board
LARQ
Justin Wang
Consumer Products
Self-cleaning water bottle
SparkCharge
Joshua Aviv and Christopher Ellis
Automotive
Portable battery for electric vehicles
Season 12 of Shark Tank US featured a variety of eco-friendly and sustainable products. Some of the most notable names include LARQ (self-cleaning water bottles), Rumpl (sustainable outdoor blankets), and MountainFlow Eco-Wax (plant-based ski wax).
Season 13:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Long Wharf Supply Co.
Mike and Lauren Lamagna
Eco-Friendly Apparel
Recycled oyster shell sweaters
Fish Fixe
Emily Castro, Melissa Harrington
Food Delivery
Seafood delivery service
Sheets Laundry Club
Chris Videau, Chris Campbell
Eco-Friendly Household Products
Dissolvable laundry detergent sheets
Pulp Pantry
Kaitlin Mogentale
Food & Sustainability
Snacks made from juice pulp
Shark Tank Season 13 featured several eco-friendly and sustainable products across the food, personal care, and home goods industries. Top environmentally conscious companies from that season include Sheets Laundry Club, IncrEDIBLE Eats, Pulp Pantry, Do Amore, and Kobe’s Co.
Season 14:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Cabinet Health
Achal Patel, Russell Gong
Health & Wellness
Sustainable Med Packaging
Tones of Melanin
Ashley Jones
Fashion
Collegiate fashion
FryAway
Laura Lady
Kitchen Products
Cooking Oil Solidifier
Nature’s Wild Berry
Hank Watt, Juliano Bonanni
Food
Berries that make things sweet
Kahawa 1893
Margaret Nyamumbo
Coffee
Kenyan coffee
Big Bee, Little Bee
Amy Leinbach, Marlo Leinbach
Kids’ Products
Marker Holder
Several eco-friendly and sustainable businesses were featured on Shark Tank US during Season 14. Highlighted companies include Cabinet Health (compostable medicine packaging), Kudos (cotton disposable diapers), KENT (compostable clothing basics), HappiFloss (compostable dental floss), and LavaBox (portable propane campfires).
Season 15:
Company Name
Entrepreneur Names
Industry/Market Niche
Product Type
Arber Plant Care
Vanessa Dawson
Home & Garden
Natural Plant Care Products
Season 15 of Shark Tank US featured several notable eco-friendly products. The standout sustainable, plant-based, and zero-waste items from this season include: Flaus: An innovative, eco-friendly electric flosser designed with compostable and recyclable floss heads to cut down on single-use plastics. Arber: A line of organic, biological plant wellness products and non-toxic fertilizers designed to help home gardeners nourish green spaces sustainably. Nowhere Bakery: A premium dessert company that offers gluten-free, vegan-friendly, and paleo-friendly treats made with clean, plant-based ingredients. Return Home: An earth-friendly green alternative to traditional burial and cremation that uses “Terramation” to compost human bodies into organic soil. Sip Herbals: A caffeine-free, plant-based coffee alternative (often called “faux Joe”) made with organic ingredients like chicory and dandelion root, packaged sustainably. Monosuit: A zero-waste, eco-friendly fashion line featuring smart-suits made from recycled ocean fishing nets. Modern Picnic: A sustainable, fashionable alternative to wasteful paper and plastic bags, featuring insulated, vegan-leather lunch boxes.
Conclusion
Consumer trust and preference for sustainable, eco-friendly products are driving massive market shifts. Companies that prioritize Environmental, Social, and Governance (ESG) principles are proving that purpose-driven missions yield long-term commercial success.This “Shark Tank effect” emphasizes that consumers are actively searching for items that keep both their health and the planet safe. Profitability ultimately means very little without a sustainable, healthy planet to support it. Shark Tank (across its global franchises) has become a major launchpad for eco-entrepreneurs. These companies are redefining how vendors operate while actively cleaning up our environment. Ultimately, these founders prove that circular economies and environmental responsibility are not just moral imperatives, they are highly lucrative and necessary business models.
Hey there! I’m Fatima Shoaib, a passionate content writer who believes in creative solutions. Reading enthusiast and storyteller, dedicated and eager to apply my skills to a fast-paced environment and make a positive impact in the industry.Currently focusing on current business projects and goals, I aim to stay passionate about driving results in the business sector. This connection that I felt towards business was because of Shark Talent. I am always exploring to binge into new episodes of Shark Tank. Read more About me.