Though putting on artificial eyelashes can be tough, many women enjoy wearing them. Adhesives used in most false lashes might contain dangerous substances and are difficult to apply. Board-certified eye doctor Dr. Anika Goodwin witnessed this issue firsthand.
She gave up destroying her own lashes after years of doing so and made the safest decision. That’s how OpulenceMD Beauty was born. Her product replaces glue with magnetic lashes that adhere to magnetic eyeliner.
Dr. Goodwin made an appearance to pitch her business on Season 12 of Shark Tank. She was expecting to receive 5% of her business in return for $75,000.
The Sharks found out about her goods in this episode, asked, and made some offers. Dr. Goodwin left with a deal that benefited her business. Will the entrepreneur get a deal on Shark Tank? Check out our OpulenceMD Beauty update to find out!
opulenceMD beauty Net Worth Shark Tank Update 2025
Dr. Anika Goodwin asked for a $75k investment in exchange for 5% equity in her company. This meant she valued her company at $1.5 million. She made a deal with Kendra Scott for $100k in exchange for 20% of her company. This new deal valued her company at $500,000. After the show aired, OpulenceMD Beauty saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of OpulenceMD Beauty is about $665,500.
OpulenceMD Beauty performed incredibly well following its Shark Tank appearance. The business expanded even though the agreement with Kendra Scott was never formally closed. OpulenceMD Beauty is still operating. The business began offering additional products than only magnetic eyelashes as part of its product line expansion.
Customers can now purchase skincare goods from the business. After appearing on Shark Tank, their sales have been quite successful, even surpassing $1 million. The business also organizes entertaining eyelash parties and has a membership program. Products are available for purchase on both their website and Amazon.com.
On Shark Tank, OpulenceMD Beauty did indeed land a deal. Dr. Goodwin requested $75,000 for 5% ownership in her business from the Sharks. Her product caught the curiosity of several Sharks. Kevin O’Leary made a $75,000 bid with 20% ownership. However, Kendra Scott, the guest shark and beauty product expert, offered a superior offer.
Kendra made a $100,000 bid with 20% ownership. Following some bargaining, Dr. Goodwin agreed to take 20% shares in exchange for Kendra’s $100,000 offer. Even though the sale eventually fell through, the company profited from the publicity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Kendra Scott | $75,000 for 20% equity | #1 $75,000 for 12% equity #2 $100,000 for 20% equity#3 $120,000 for 20% equity | Yes to 2nd offer |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $75,000 for 20% equity | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
OpulenceMD Beauty Shark Tank pitch
OpulenceMD Beauty was founded by Dr. Anika Goodwin in response to her personal experiences with false eyelashes. As a doctor, she was aware of the potential harm caused by lash glue. After losing some of her own lashes, she decided to invent a safer option. Her magnetic lashes require no hazardous chemicals and are simpler to apply.
But getting the company off the ground wasn’t simple. Similar to many business owners Dr. Goodwin encountered difficulties in her early years of operation. The development of a successful product requires time and work. Nonetheless, her training in medicine enabled her to ensure that her lashes were secure for use by everybody.
Dr. Goodwin offered a set of her magnetic lashes to each shark when she stepped into the Shark Tank. She gave the Sharks an explanation of her company plan and shared her accomplishments with internet sales. She had already made $685,000 in sales that year when she made her pitch.
She revealed that the lashes she made cost roughly $20 and sold for $245. Although her product was doing well in the beauty market, she wanted to grow even more with the Sharks’ assistance. Dr. Goodwin requested $75,000 in return for 5% ownership of her business.
Regarding the product and its potential in the cosmetics sector, the Sharks had a lot of questions. Lori Greiner wanted to know if Dr. Goodwin’s magnetic lashes were patented. Magnetic lashes were not a new concept but Dr. Goodwin clarified that she improved the idea and made a safer version of the product. Some Sharks were concerned about the lack of a patent but Dr.
Goodwin insisted that her brand differentiated because of its focus on usability and safety. The Sharks were also interested in learning more about her approach to sales and her long-term goals for the company. At the time, Dr. Goodwin revealed that all of her sales were made online, and she was hoping to increase the scope of her product offering and enhance her marketing efforts.
The Sharks’ opinions of OpulenceMD Beauty were divided. Mark Cuban was out even though he enjoyed the moment of trying on the lashes because he ultimately decided that beauty items weren’t his specialty.
However, Kevin O’Leary recognized the potential in the company and made Dr. Goodwin an offer of $75,000 in exchange for 20% ownership. But the real competition came from Kendra Scott, who had experience in the beauty industry and genuinely adored the product.
Kevin’s offer was met by Kendra, who added an incentive by giving $100,000 in exchange for 20% ownership. Kendra refused to compromise when Dr. Goodwin attempted to negotiate a lesser equity share. He responded with 12% and then $120,000 for a 20% stake. Ultimately, Dr. Goodwin agreed to take a 20% share position in exchange for $100,000 from Kendra Scott.
What Went Wrong With OpulenceMD Beauty On Shark Tank?
The Sharks showed a lot of interest in Dr. Goodwin but not all of them were prepared to make an investment. Lori Greiner, Barbara Corcoran, and Mark Cuban all chose not to take advantage of the chance. Their primary worries were that the magnetic lash idea wasn’t totally new and there wasn’t a patent.
Due to their inexperience in the beauty sector, Mark and Lori, in particular, were unable to see how they could benefit the company. Despite these reservations, Kendra Scott was able to close the deal because she trusted Dr. Goodwin’s vision for the brand and recognized the product’s potential.
Product Availability
The magnetic lashes from OpulenceMD Beauty are a special product that is remarkable for their simplicity of usage and safety. The lashes adhere to a special magnetic eyeliner, removing the need for messy glue. This increases their wearability and safety for natural lashes. Mink is also used to make the lashes, giving them a royal look. Direct purchases can be made by customers from OpulenceMD Beauty’s website or Amazon.com.
The company sells skincare items in addition to a range of lash styles to accommodate various tastes. Customers can sign up for OpulenceMD Beauty’s membership program which offers exclusive discounts, and subscription service, which provides frequent lash deliveries. A set of lashes costs $245, making them an expensive beauty item.
Conclusion
Following OpulenceMD Beauty’s successful journey on Shark Tank, Dr. Goodwin struck a $100,000 contract with Kendra Scott in exchange for 20% stock. The show’s publicity helped the company develop and broaden its product line even if the sale fell through. OpulenceMD Beauty is still going strong and providing skincare products in addition to a subscription service and magnetic lashes.
The organization is well-liked by ladies searching for a superior substitute for conventional fake lashes because of its emphasis on luxury and safety. OpulenceMD Beauty is positioned to have an even greater influence in the beauty industry with sustained development and innovation. Watch this company closely as they continue to create new goods and broaden their market.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
