Jiake Liu and Terry Lin noticed an issue with the market for outdoor furniture. A lot of outdoor chairs and couches were short-lived. They were uncomfortable. Jiake and Terry sought to come up with a solution. To create better outdoor furniture they started Outer. Outdoor furniture is long-lasting and environmentally friendly. A rainproof cover is also included.
In order to receive assistance for their business Terry and Jiake went on Shark Tank Season 11. They requested a $750,000 investment for 4% equity from the sharks. Although they were intrigued by its product the sharks had doubts about the company’s worth.Will the entrepreneur get a deal on Shark Tank? Check out Outer update to find out!
outer Net Worth Shark Tank Update 2025
Jiake Liu and Terry Lin asked for a $750,000 investment in exchange for 4% equity in their company. This meant they valued their company at $18.75 million. They made a deal with Lori for a $750,000 loan with a 3% interest rate, 5% equity, and a $30 royalty per unit until Lori gets her $1 million back. This new deal valued their company at approximately $15 million. After the show aired, Outer saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Outer is about $24.17 million.
Outer is still in operation. Since appearing on Shark Tank, the business has expanded significantly. They currently make almost $45 million a year. Outer is doing well despite the fact that the sale with Lori Greiner never concluded. Investors have contributed $4.3 million in 2020 and $10.5 million in early 2021. Jiake and Terry concentrated on growing their internet following. Their goal was to sell a wider variety of furnishings.
They also desired to enter the business world. There are over 500 Outer showrooms in the US. Numerous items are available for customers’ outdoor areas. Additionally the business has appeared in prominent journals including GQ Entrepreneur and Forbes. They are not going anywhere anytime soon, based on their expansion.
On Shark Tank, Outer did indeed get a deal. Jiake Liu and Terry Lin requested a $750,000 investment with 4% ownership. Lori Greiner offered something else. She proposed a $750,000 loan with 3% interest.
In addition she demanded a $30 royalty each unit and 5% equity until she got her $1 million back. Jiake and Terry accepted Lori’s conditions. The fact that Lori is a well-known investor made them thrilled about the purchase. The deal appeared to be a smart way to support the expansion of their company.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Lori Greiner | $750,000 loan and 10% equity, plus a $20/unit royalty until $1 million is paid back. | #1 $750,000 loan at 4% equity, and a $20/unit royalty until $750k is repaid #2 $750k as a loan at 3% interest for a 5% stake + a royalty of $30 per unit sold until $1M is paid | Yes to 2nd offer |
| Kevin O’Leary | #1 $750,000 for 20% equity #2 $750,000 for 5% equity but with a $20/unit royalty until $1 million is paid back. | N/A | N/A |
| Anne Wojcicki (guest shark) | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Outer Shark Tank pitch
Jiake Liu and Terry Lin sought to make outdoor furniture better. They observed that many outdoor couches were short-lived. People didn’t like their outdoor areas. Jiake and Terry sought to come up with a solution. Their goal was to create eco-friendly and comfy furniture. They saw an opportunity to transform the market for outdoor furniture.
The early going was not simple. They had trouble locating the appropriate resources. They also put a lot of effort into making a product that was both aesthetically pleasing and functional. They overcame these obstacles because of their love of outdoor living. Their goal was to make outdoor environments more enjoyable for individuals.
Terry and Jiake had a distinct idea when they arrived on Shark Tank. They presented Outer as an innovative outdoor furniture product. They discussed their comfort and environmentally friendly materials. They described how the furniture was made to last. Jiake and Terry also emphasised their special rainproof cover. The cushions are shielded and kept dry by this cover. They described the idea of a peer-to-peer showroom.
Customers might test the furniture by inviting visitors to their houses. This was a novel and intriguing concept. The founders requested $750,000 for a 4% stake. They thought their estimate was reasonable. The sharks paid great attention and questioned them extensively about their company.
Regarding Outer, the sharks had a lot of questions. The attributes of the product piqued their interest. They were curious about how it differed from other outdoor furnishings. Jiake and Terry described the waterproof cover. They also talked about Outer’s usage of environmentally friendly products. The sharks were interested in expansion and sales.
They were shocked to hear that Outer had sold $800,000 in the previous four months. They were worried about the $18 million corporate valuation, though. The first person to go was Daymond John. The assessment seemed excessive to him. Anne Wojcicki the guest shark thought the product was good but didn’t understand how it would impact the world. Mark Cuban also left because he felt the risk was too great.
Kevin O’Leary thought the product was good. He offered $750,000 in exchange for 20% ownership. Terry and Jiake were surprised by this offer. Lori Greiner counter-offered as well. She proposed a $750,000 loan with 10% equity. In addition, Lori demanded $20 royalties for each chair until she received her $1 million back. After that Kevin modified his offer to match Lori’s but he now requested 5% equity.
Terry and Jiake found the idea more enticing with the change. Following some deliberation, Lori agreed to a $30 royalty and 5% stock until her $1 million was repaid. Terry and Jiake were thrilled about the deal and accepted Lori’s offer.
What Went Wrong With Outer On Shark Tank?
Not all of the sharks agreed to Outer’s agreement. According to Daymond John, the valuation was excessively high. Anne Wojcicki thought the invention was good but she didn’t think it would revolutionise the market for outdoor furniture. Mark Cuban was concerned about the dangers.
The amount that Terry and Jiake requested was less than what Kevin O’Leary offered. The company’s sales worried a few of the sharks. Before making an investment, they wanted to see further growth. The only sale that ultimately closed was Lori’s. Lori’s retail background made Terry and Jiake feel good about her offer.
Product Availability
Outer provides eco-friendly and cozy outdoor furniture. The rainproof cover and sturdy materials are among the distinctive features. The furniture is made with customer fulfillment in mind. People may test it out at home thanks to its peer-to-peer showroom approach. Online sales are offered for outside products.
They are available on their own website as well as a number of internet merchants. Additionally, the business has opened 500 showrooms in the US. Outer furniture prices can vary. Their goal is to offer premium goods that are worthwhile investments. Customers can easily identify and purchase what they need for their outside spaces thanks to the web presence.
Conclusion
Outer’s experience on Shark Tank was thrilling. Jiake Liu and Terry Lin noticed a gap in the market for outdoor furniture. Their goal was to produce something superior. They agreed to a $750,000 loan with equity and royalties with Lori Greiner. Outer is doing well despite the sale not closing.
The business now generates an estimated $45 million in sales annually. Both their web presence and product portfolio have grown. Outer is gaining popularity thanks to its nationwide showrooms and appearances in prominent periodicals. Watch to see how Outer keeps expanding and innovating in the market for outdoor furniture.

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








