Many people enjoy live horror entertainment. Melissa Carbone is the creator of Ten Thirty One Productions. She founded the company to deliver thrilling live performances to audiences. Her business organizes haunted hayrides and various frightening activities. She requested $2 million in exchange for 10% of her business. She aimed to grow her business.
In this episode, she frightened the Sharks with performers wearing zombie and monster costumes. Melissa revealed her strategy to expand her business and enhance its success further. Will the entrepreneur get a deal on Shark Tank? Check out the Ten Thirty One Productions update to find out!
Ten Thirty One Productions Net Worth Shark Tank Update 2025
Melissa Carbone went on Shark Tank asking for $2 million for 10 % of her company. This meant she thought her business was worth $20 million. She made a deal with Mark Cuban for $2 million for 20 %, lowering the valuation to $10 million. The episode was aired on October 25, 2013. The live-horror entertainment company grew significantly and was later acquired by Thirteenth Floor Entertainment Group. Using the viral/heavy-traction method, the current net worth of Ten Thirty One Productions is estimated to be around $20–25 million in 2025.
Following Shark Tank, Ten Thirty One Productions expanded significantly. The organization gained significant popularity. They broadened their performances to additional cities. Numerous individuals enjoyed their spooky hayrides and thrilling happenings. The business earned a substantial profit following the performance. However, there was also some unfavorable news.
At one of their events, someone was injured. A legal case ensued, presenting a significant hurdle. Eventually, Thirteenth Floor Entertainment, the largest haunted house company, acquired Ten Thirty One Productions. Melissa Carbone no longer owns the company. It has become a component of Thirteenth Floor Entertainment.
Yes, Melissa got a deal on Shark Tank. Mark Cuban agreed to invest $2 million for 20% of the company. Melissa had first asked for $2 million for 10% equity. Daymond John also made an offer but wanted 40% equity. Melissa countered Daymond’s offer. Mark Cuban then accepted her counteroffer of $2 million for 20% equity. Melissa happily took the deal with Mark Cuban.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | $2 million for 40% equity | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | $2 million for 20% equity | N/A | Yes |
Ten Thirty One Productions Shark Tank pitch
Melissa Carbone enjoys horror and entertainment. She aimed to develop something thrilling and frightening for people to appreciate. That’s how she conceived the idea for Ten Thirty One Productions. Melissa’s motivation stemmed from her passion for Halloween and frightening tales. She put in great effort to turn her dream into a reality. However, launching the business proved to be challenging.
Melissa encountered numerous obstacles initially. She needed to persuade individuals to back her concept. Numerous individuals doubted that her business would thrive. She had difficulty locating suitable venues for her events. Melissa needed to put in extensive hours to organize her shows and ensure they were flawless. She encountered issues with weather and safety during outdoor events. However, Melissa never surrendered. She had faith in her vision and put in significant effort to expand her business.
Melissa’s presentation on Shark Tank was thrilling and frightening. She brought performers attired as zombies and monsters to frighten the Sharks. The performers moved about the set, generating a creepy ambiance. Melissa described her business model. She mentioned that her haunted hayrides and live horror performances were extremely popular. Her most renowned event was the Los Angeles Haunted Hayride.
Melissa disclosed her firm’s profits and upcoming strategies. She mentioned that her hayrides earned $1.8 million annually. She intended to increase her ability to generate $3.6 million in the following year. Melissa requested $2 million from the Sharks in return for 10% ownership. She desired the funds to extend her performances to additional venues.
The Sharks posed numerous inquiries to Melissa. They were curious to learn more about her enterprise. Kevin O’Leary questioned the reasoning behind her company’s $20 million valuation. Melissa stated that her events were highly sought after and consistently reached full capacity. She thought her business had significant potential for expansion. Robert Herjavec was curious to find out if Melissa could double her income.
He didn’t believe that her plan was practical. Lori Greiner inquired about the return on investment. She did not think she would witness profits soon. Daymond John inquired about Melissa’s strategy for growing her business in different cities. He felt uncertain about whether her business could thrive beyond Los Angeles. The Sharks were also interested in the expenses associated with hosting her events. Melissa responded to all their inquiries with assurance.
The Sharks posed numerous inquiries to Melissa. They were curious to learn more about her enterprise. Kevin O’Leary questioned the reasoning behind her company’s $20 million valuation. Melissa stated that her events were highly sought after and consistently reached full capacity. She thought her business had significant potential for expansion. Robert Herjavec was curious to find out if Melissa could double her income.
He didn’t believe that her plan was practical. Lori Greiner inquired about the return on investment. She did not think she would witness profits soon. Daymond John inquired about Melissa’s strategy for growing her business in different cities. He felt uncertain about whether her business could thrive beyond Los Angeles. The Sharks were also interested in the expenses associated with hosting her events. Melissa responded to all their inquiries with assurance.
What Went Wrong With Ten Thirty One Productions On Shark Tank?
Not all the Sharks had faith in Melissa’s enterprise. Kevin O’Leary was not fond of her elevated valuation. He believed that $20 million was excessive. Lori Greiner did not observe immediate gains. She thought it would require too much time to see a return on investment. Robert Herjavec questioned Melissa’s capability to achieve her earnings targets. He believed her scheme was overly ambitious.
Daymond John proposed a deal but requested excessive equity. Melissa’s counteroffer succeeded solely due to Mark Cuban’s involvement. A few Sharks doubted that Melissa would be able to grow her business effectively. They were concerned about the dangers associated.
Product Availability
Ten Thirty One Productions provides live horror performances and spooky hayrides. Their events are recognized for being thrilling and terrifying. The Haunted Hayride in Los Angeles is their most well-known event. They also grew into additional cities such as New York and Dallas. The company’s performances feature zombies, creatures, and various frightening figures. Tickets for their events can be purchased online.
Following its acquisition by Thirteenth Floor Entertainment, the events hosted by the company are now integrated into a broader network of haunted attractions. Ticket prices fluctuate based on the event and the venue. Ten Thirty One Productions is no longer functioning on its own. Under the new management of Thirteenth Floor Entertainment, their shows remain accessible.
Conclusion
Ten Thirty One Productions had an exciting journey on Shark Tank. Melissa Carbone impressed the Sharks with her scary live shows. She made a deal with Mark Cuban for $2 million. After the show, her company grew and expanded to new cities. But there were also challenges, like a lawsuit and the company’s sale to Thirteenth Floor Entertainment.
Today, Ten Thirty One Productions is no longer independent but continues to offer thrilling horror events. Fans of live horror entertainment can still enjoy their shows.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
