Seafood can be very difficult to buy and prepare for many individuals. It’s pricey, difficult to get fresh, and scary to cook if you’ve never done it before. For these reasons, a lot of families find it difficult to include seafood regularly in their meals.
That’s where Houston-based mothers Emily Castro and Melissa Harrington, along with their business Fish Fixe, come in. Their seafood delivery business seeks to provide everyone in the nation with easy-to-cook, high-quality seafood.
On Shark Tank, Emily and Melissa made an appearance to ask for help in growing their company. They asked for $200,000 for 15% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Fish Fixe update to find out!
Fish Fixe Net Worth 2024
Emily Castro and Melissa Harrington asked for a $200k investment in exchange for 15% equity in their company. This meant they valued their company at approximately $1.33 million. They made a deal with Lori Greiner for $200k in exchange for 25% of their company. This new deal valued their company at $800,000. After the show aired, Fish Fixe saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Fish Fixe in 2024 is about $1.29 million.
Fish Fixe Shark Tank Update
As for the Fish Fixe update, after their debut on Shark Tank, Fish Fixe maintained their success. They could negotiate a $200,000 contract with Lori Greiner, which included 25% stock. One of their biggest obstacles had been reducing shipping costs and expanding their distribution channels, so Emily and Melissa worked on this with Lori’s help. Their business expanded and their profit margins rose.
Fish Fixe had sold over $1 million by the time of their update in Shark Tank, less than a year after their episode aired. The business has also been increasing the range of products it offers, intending to look into meal kit services and add more seafood alternatives. Fish Fixe is still operating today and is still providing households in the United States with their seafood delivery services.
Yes, Fish Fixe was given a Shark Tank deal. They first requested $200,000 in exchange for 15% stock. The founders thought that the $200,000 offer from Kevin O’Leary for a 33.3% stake was too much to give up. After some back-and-forth bargaining, Lori Greiner intervened and made an offer to the founders that they accepted: $200,000 in exchange for 25% stock.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Lori Greiner | $200,000 for 25% equity | N/A | Yes |
| Nirav Tolia | Out | N/A | N/A |
| Kevin O’Leary | 1# $200,000 for 33.3% equity 2# $200,000 for 30% equity | $200,000 for 25% equity | No |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Fish Fixe Shark Tank Pitch
Two passionate mothers who adore seafood are Emily Castro and Melissa Harrington. To make premium fish more affordable for American families, they founded Fish Fixe. Their approach was straightforward: by providing portioned fish with simple-to-follow directions, they would remove the uncertainty from purchasing and preparing seafood.
But getting their firm off the ground wasn’t simple. It was hard to make a substantial profit because of the high cost of fish and shipping, as well as the growing costs associated with acquiring new customers. Despite these obstacles, Emily and Melissa persisted and approached the Sharks for help in expanding their business.
Before introducing Fish Fixe on Shark Tank, Emily and Melissa talked about how much they loved seafood and how their goal was to make it easy for families to eat it at home. They clarified that Fish Fixe provides pre-portioned fish that is flash-frozen to maintain its freshness, along with cooking guidelines to make dinner preparation easier.
The sharks commended the flavor and texture of the fish and were enthralled with the quality of the seafood samples they sampled particularly the hot Cajun sauce.
The founders disclosed their sales figures, showing that despite generating $821,000 in revenue the year before, their high costs prevented them from turning a profit of more than $20,000. Their revenues were expected to reach $1.2 million, but they required help with shipping expenses and growing the business. Keep reading our Fish Fixe update to see what happens next!
Mark Cuban inquired about how to buy their products. The founders explained people can buy everything on their website and through subscriptions. People can pause and subscribe anytime.
Robert Herjavec questioned the price of the product and sales. Emily replied their popular box containing 16 portions can be purchased for $139 or $149. Their last year’s sales were $821,000 in which they made $20,000.
Kevin inquired about the customer acquisition cost. The founders replied it’s $30 to $40.
Nirav Tolia wanted to learn more about the existing customers. The founders responded that 55% of their customers have returned and 70% of their revenue comes from their subscriptions business.
Mark Cuban asked what causes your expenses to fluctuate so much. Emily and Melissa clarified that the high cost of transportation and the fluctuating price of fish mostly caused their uneven profit margins.
Kevin O’Leary, can they grow this company without spending large costs?
The founders understood that shipping costs posed a significant challenge, one they wanted to get over with a Shark’s help.
Robert Herjavec questioned what are some better ways to handle logistics.
Emily and Melissa mentioned they were having trouble with distribution already, but they thought a Shark could assist them come up with a better idea.
Mark Cuban liked the concept. Mark was hesitant to invest because of the unpredictable price of fish and problems with distribution.
Robert Herjavec chose not to take part because he was unsure of his capacity to assist them with distribution.
Kevin O’Leary was a huge fan of the company and made an offer of $200,000 for 33.3% shares. The founders responded, but Kevin wouldn’t go below 30%.
Emily and Melissa gladly accepted Lori’s $200,000 offer for 25% interest since Lori felt the founders only required help, not a significant equity partner.
Product Availability
From our Fish Fixe update research, the seafood may be purchased straight from the Fish Fixe website Fish Fixe, and they are looking to extend their offers, including adding meal kits. Pricing varies depending on the box size and seafood options, but the average order is roughly $148. Fish Fixe is still accessible online, with free shipping offered across the country.
Fish Fixe delivers freshly prepared, flash-frozen seafood right to your door. A range of seafood options, including fish filets and shellfish, are available in their product lineup. Thawing and cooking instructions are included in every package. Fish Fixe provides customers with customizable boxes so they can select their preferred seafood options.
Conclusion
Since making their debut on Shark Tank, Fish Fixe has advanced significantly. Emily Castro and Melissa Harrington have achieved tremendous progress in their firm and have surmounted some of their initial obstacles with Lori Greiner’s help. Their product variety is being expanded to provide even more seafood options as their sales keep rising. As Fish Fixe expands in the cutthroat fish industry, we’re interested to see where they go next and welcome any updates.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
