Sunscreenr Net Worth and Shark Tank Update – After Shark Tank

Sunscreenr was founded by Dave Cohen and Jon Meyer to solve a common problem. People miss spots when applying sunscreen leaving their skin vulnerable to sunburn and skin cancer. The founders wanted to create a solution to guarantee full protection.

To address this they developed Sunscreenr, a portable camera and viewing device. The device uses a special UV filter and lens technology to show where sunscreen is applied. When looking through the viewer, protected areas appear dark while missed spots appear light. It also features video recording capabilities so users can check coverage when applying it to themselves. This allows users to see and rub lotion into any missed areas.

During their appearance on Season 8 of ABC’s Shark Tank, Dave Cohen pitched the company. He asked the Sharks for an investment of $800,000 in exchange for 10% equity. This request resulted in an $8 million company valuation which drew skepticism from the Sharks. Despite the valuation Cohen accepted a deal from Kevin O’Leary. Mr. Wonderful negotiated an agreement of $800,000 for a 33.3% equity stake in the company.

The deal with Kevin O’Leary fell through during the due diligence phase. Despite raising over $270,000 via an initial crowd funding campaign. The startup struggled with manufacturing and sourcing its UV cameras. Many backers never received their devices and the company faced severe market delays. As of 2026, Sunscreenr is officially out of business and defunct. Its official website and social media channels are inactive. Because operations have permanently ceased the company currently has no active valuation or net worth.

Sunscreenr Net Worth

Dave Cohen asked for an $800k investment in exchange for 10% equity in his company. This meant he valued Sunscreenr at $8 million. Kevin O’Leary made a deal with Dave for $800k in exchange for 33.3% of the company. This new deal valued Sunscreenr at $2.4 million. After the show aired, Sunscreenr saw a big increase in website traffic, sales, and social media exposure. However, due to challenges in production and shipping delays, Sunscreenr ceased operations in 2022. With an estimated 10% yearly decline rate (considering the business shut down), the current net worth of Sunscreenr is $0.

Did The Sunscreenr Get a Deal on Shark Tank?

Yes, Sunscreenr got a deal on Shark Tank in 2016 but the agreement ultimately collapsed. Creator Dave Cohen pitched the product and accepted an offer for $800,000 from Kevin O’Leary on Shark Tank for 33.3% equity. For his UV light camera, Sunscreenr which detects missed sunscreen application.

The investment deal fell through during the due diligence process and production issues subsequently forced the company to close. The company is now defunct. The product struggled to reach the market or fulfill its initial crowdfunding orders. Leaving many backers without their promised devices.

Sunscreenr Shark Tank Deal Table

Shark(s) Name	Offer & Demand	Counter Offer	Accepted?
Lori Greiner	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Kevin O’Leary	$800,000 for 33.3% equity	N/A	Yes
Mark Cuban	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A

Founders’ Backstory

Sunscreenr was founded by Dave Cohen and Jon Meyer under their parent company, Voxelight. The two entrepreneurs created the product after watching loved ones suffer from skin cancer. They aimed to build a light based tool to help families apply sunscreen accurately.

Dave Cohen appeared on Season 8 of ABC’s Shark Tank pitching Sunscreenr. Cohen sought an $800,000 investment for a 10% equity stake valuing the company at $8 million. Sunscreenr is a small waterproof and sandproof UV camera. Because sunscreen absorbs UV rays looking through the camera’s viewfinder or screen makes protected skin appear dark and unprotected skin appear light. It allows users to see where they have missed spots or where sunscreen has worn off from sweat, water or sand.

Cohen explained that the device’s inspiration was personal as his business partner Jon Meyer had a mother who struggled with skin cancer. On the show Cohen shared that Sunscreenr raised over $270,000 in crowdfunding through platforms like Kickstarter. The sharks were skeptical of the $8 million valuation and his manufacturing pipeline. Cohen secured an investment offer from Kevin O’Leary though the deal fell through during subsequent due diligence.

Sunscreenr Shark Tank Pitch

The presentation started with founder Dave Cohen establishing the mission and inspiration behind the company. Cohen explained that his co creator Jon Meyer had been impacted by watching his own mother struggle with skin cancer. This emotional background motivated the duo to create a device that could prevent sun damage and reduce the risk of melanoma. The founders stated that their dream was to see skin cancer rates decrease over the next 10 to 15 years as a result of their product.

The entrepreneurs pointed out that applying sunscreen properly is difficult. Because sunscreen rubs in clear it is invisible to the human eye making it impossible for people to know if they missed spots. They highlighted that common activities compromise sun protection. Sweating, swimming, toweling off and even just casual movement in the sun can wash away or thin out coverage. Individuals leave unprotected areas exposed to dangerous UV rays without realizing it.

Sunscreenr was designed as a compact, portable, and rugged camera designed to be carried in a beach bag.It was built with a custom lens and a specialized filter that blocked out all visible light and only permitted ultraviolet (UV) light to pass through. Because standard sunscreen ingredients are designed to absorb UV rays, skin that is adequately covered appears dark when viewed through the camera viewfinder.

Any skin that has been missed or has too thin of a layer of sunscreen appears very light in color.The camera featured a video recording capability, allowing users to record themselves and review the footage to see precisely where they needed to reapply.

Sunscreenr relied on crowdfunding to validate demand and fund production. The company launched a Kickstarter campaign and later migrated to Indiegogo where they offered pre-orders for the camera. The direct to consumer model was powered via e-commerce platforms like Shopify.

The target audience consisted of parents, families, athletes and outdoor enthusiasts who wanted guaranteed protection against sun damage. Though the company generated pre-order sales it went out of business after facing a significant supply chain. And manufacturing delays following its appearance on television.

Shark Questions, Negotiations, Discussion & Reactions

Dave Cohen entered the Tank seeking $800,000 for 10% equity at a $8 million valuation. A small UV camera that uses a specialized filter to show sunscreen as dark and unprotected skin as light. It also records videos for solo applications. The Sharks wanted to know if people would take the time to use the device throughout the day especially since reapplication is recommended. The camera cost $45 to manufacture and retailed for $109.

The Sharks were skeptical of the valuation and the single use nature of the product but a debate ensued over its viability. Mark Cuban was the first to bow out, expressing a lack of confidence in the founder’s ability to run a growing business on his own. Robert Herjavec also went out citing a lack of belief that consumers would use it every 30 minutes in the sun.

Lori Greiner praised the concept but dropped out over the valuation. Kevin O’Leary believed in the idea but took issue with the valuation. He offered the requested $800,000 but demanded 33.3% equity. Cohen attempted to negotiate O’Leary down to 25% but after Mr. Wonderful held his ground and they agreed to a deal at the 33.3% equity mark.

Reactions to the pitch were polarized. While viewers on Reddit and social media found the device ingenious. Many debated its consumer practicality arguing it might have been better suited as a B2B product sold in bulk to water parks or resorts. The deal with Kevin O’Leary fell apart during due diligence. Sunscreenr faced sourcing and manufacturing delays. Preventing products from reaching its original Kickstarter backers. Today the company is defunct. The app is non functional and the domain has been abandoned. Founder Dave Cohen has since moved on to become a Staff Life Sciences Technology Manager.

Why Some Sharks Said No

Sunscreenr received a verbal offer but ultimately failed to secure a final deal on Shark Tank. While Kevin O’Leary made a conditional offer on the show. The deal fell apart during due diligence off screen and the company is now defunct. Creator Dave Cohen asked for $800,000 for 10% equity, an $8 million valuation. Robert Herjavec criticized this, pointing out that an untested pre revenue concept did not justify such a valuation. During the pitch it was revealed that despite successful crowdfunding on Kickstarter.

They had not shipped products due to hardware and camera sourcing delays. Mark Cuban was the first to drop out stating he had no confidence in the founder’s ability to run the business at scale. Robert Herjavec also expressed skepticism about consumer adoption. He didn’t believe everyday beachgoers or families would pull out a camera to check their sunscreen every 30 minutes.

Calling into question the actual practical utility and market demand for the product. The retail price of $109 was considered too high by several investors and consumers for what operated as a single use gadget. The marketing and education required to justify that price tag made the Sharks wary of the long term potential.

Although O’Leary negotiated the equity up to 33.3% for his $800,000 investment. The required off screen due diligence phase highlighted operational discrepancies. As a result the investment never closed leaving the business without the capital needed to resolve their manufacturing hurdles.

Where To Buy Sunscreenr Products and Product Features

Sunscreenr works by using a custom lens and special filters that only allow the camera to detect the specific light spectrum that sunscreen absorbs. When looking through the camera’s viewfinder or at a paired device screen skin coated with sunscreen appears completely dark while unprotected skin appears bright or light. Because it relies on how sunscreen interacts with light rather than color the technology works flawlessly on all skin tones and with any type of sunscreen lotions, sprays, or powders.

Designed to be taken to the beach, pool or outdoor sports fields. The device is durable, and resistant to the elements. It is compact, roughly the size of a standard key fob, making it easy to throw into any beach bag or travel pack. The camera can be mounted on a standard tripod or selfie stick. It also features a short video recording mode allowing users to film hard to see areas like their back and review the footage immediately on their own.

The selling point is that sunscreen is absorbed and rendered invisible to the naked eye just minutes after application. Sunscreen bridges this gap giving users immediate and absolute confirmation that no vulnerable spots were missed. It demonstrates to users when sunscreen has rubbed or washed off after swimming, sweating or toweling off indicating exactly where a reapplication is needed.

On Season 8 of Shark Tank, creator Dave Cohen successfully demonstrated the camera’s abilities. The Sharks were impressed with how the camera picked up coverage, faded layers and missed spots on a user’s skin during the presentation.

Despite sealing a high profile six figure investment deal with Kevin O’Leary during the episode. The deal fell through during subsequent due diligence. The company was unable to survive or fulfill its early crowdfunding orders. As a result the product is defunct and unavailable to purchase through standard retail channels.

You may find an unopened original unit listed on third party resale platforms like eBay. But this comes with the condition that product support and the necessary mobile software for modern devices are no longer available. When it was being produced the device was listed to retail around $109 with early bird pricing closer to $74 to $80. 

What Happened After Shark Tank?

Sunscreenr, a handheld UV ray camera designed to show where sunscreen has been applied failed after their Shark Tank appearance. Despite securing an $800,000 deal the business was plagued by manufacturing delays, failed to fulfill crowdfunding orders and ceased operations. The handshake deal with O’Leary fell through during the due diligence phase after the show. Forcing the company to rely on its initial crowdfunding capital.

Sunscreenr did see an initial surge in interest and preorders on platforms like Kickstarter and Indiegogo bringing in over $500,000 in seed capital. Sales and revenue did not scale as planned because the company faced production setbacks. The founders struggled to source custom displays and lenses pushing promised delivery dates back by years. Thousands of Kickstarter and Indiegogo backers experienced chronic delays. A large portion of these backers never received the product they paid for.

The delays resulted in outrage and frustration with hundreds of customers leaving angry comments on crowdfunding platforms and filing complaints with the Better Business Bureau. The company attempted to showcase its ZEISS UV viewer at public expos and even had celebrity interest such as Wesley Snipes but they could not secure the B2B or corporate partnerships needed to stabilize their supply chain. After the company ceased operations, the mobile application required to utilize the camera hardware was disabled.

Sunscreenr never achieved sustained profitability. Cohen attempted to push a UV mirror product called “UV Reveal,” but this hardware was also listed as “sold out” or unavailable. Sunscreenr is no longer active. The product cannot be purchased and support for the device does not exist.

The company’s original domain, sunscreenr.com, was abandoned and now redirects to an unrelated e-commerce site for DIY felting and wool supplies. Sunscreenr’s official social media channels were abandoned with the final Instagram and Twitter posts dating back to 2019 and 2017. Dave Cohen moved on from Sunscreenr and UV technology. Eventually taking on a role as a Staff Life Sciences Technology Manager at Plexus Corp.

Conclusion

Sunscreenr, an at-home UV camera designed to show where sunscreen has been applied. Experienced a rollercoaster journey from its founding by Dave Cohen and Jon Mayer in 2015 to its demise.

The company raised capital through a Kickstarter campaign before appearing on Shark Tank in 2016. During their pitch the founders secured a deal with Kevin O’Leary for $800,000 at 33.3% equity. This deal fell through during due diligence.

Following their television exposure Sunscreenr faced significant prolonged manufacturing delays related to sourcing custom components and lithium batteries. While a fraction of initial backers and consumers received early models of the product. The vast majority of crowdfunding backers never received their promised devices. Communication ceased. The company’s social media accounts were abandoned, and the Sunscreenr website is now defunct.

While the Shark Tank exposure generated viral buzz and proved the consumer demand for beauty and health tech innovations. It became a double edged sword. The influx of demand outstripped the founders’ small scale manufacturing capabilities. The inability to fulfill orders led to severe public backlash, Better Business Bureau complaints and loss of consumer trust. The visibility spotlighted logistical flaws before the supply chain was prepared which contributed to the company going out of business by 2022.

Given the patent and proof of concept the technology behind Sunscreenr is still regarded by dermatologists and consumers who value UV visualization for skincare. A larger cosmetic, medical or tech enterprise could acquire the abandoned IP and patents. Another possibility is the technology being redesigned into a large screen public format. Like an interactive smart mirror at waterparks, spas or resorts. To promote safe sun practices in a B2B setting rather than direct to consumer sales.