Dog owners who enjoy going on outdoor outings might find it difficult to get portable, healthy meals for their dogs. It’s not always easy to bring large bags of dog food on road trips, camping trips, or hikes. This frequently results in dogs having to eat whatever is available, which may not be the best thing for their nutrition, or missing out on a meal.
Kristina Guerrero developed TurboPup K9 meal bars, a lightweight, dog-specific meal choice, as a solution to this issue. They include 250 calories per bar and all-natural ingredients. They provide dogs with a complete and balanced diet.
Kristina presented her idea on Shark Tank, expecting to get $100,000 in exchange for a 20% stake in her business. In her pitch, she highlighted how the product’s excellent components and ease of use make it ideal for outdoor trips. Let’s find out: Was Kristina able to get a deal on the shark tank?
TurboPup Net Worth
Kristina Guerrero asked for a $100k investment in exchange for 20% equity in her company. This meant she valued her company at $500,000. She made a deal with Daymond John for $100k in exchange for 35% of her company. This new deal valued her company at approximately $285,714. After the show aired, TurboPup saw an initial increase in attention and sales but eventually faced difficulties in maintaining long-term growth. With the company ceasing operations by 2023, the current net worth of TurboPup is $0.
TurboPup Shark Tank Update
What Happened To The TurboPup After Shark Tank?
At first, TurboPup experienced an increase in attention and publicity after its Shark Tank appearance. After the agreement with Daymond John was completed, he actively participated in the business. He guided Kristina in gaining customers and reaching success. The company focused on gaining retail partnerships, improving packaging, and expanding production.
However, TurboPup encountered difficulties in maintaining long-term success in spite of these efforts. By 2023, the product was no longer offered on significant e-commerce sites like Amazon, the company’s website had been taken down, and its social media accounts stopped being active. As of today, the company is no longer in operation.
Did TurboPup Get A Deal On Shark Tank?
Yes, TurboPup got a deal on Shark Tank. Kristina Guerrero asked for $100,000 in exchange for 20% of her company’s shares. Daymond made an initial offer of $100,000 for 40% equity. Kristina responded with 30%, which Daymond rejected. After some negotiation, both agreed on the deal of $100,000 for 35% equity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | $100,000 for 40% equity | $100,000 for 30% equity$100,000 for 35% equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Kristina Guerrero Backstory
The founder of TurboPup, Kristina Guerrero, was motivated to develop a quick and nutritious meal choice for dogs after experiencing difficulties when feeding her dog, Oden, while on trips to the outdoors. Kristina, an Air Force soldier, knew the importance of lightweight, portable meals because she was used to being in the field regularly.
She wanted to provide dog owners who enjoy spending time outside with their pets with similar solutions. Kristina had a number of difficulties in the beginning, such as limited funding and no prior experience in the pet food industry. She was committed to implementing her idea and creating a wholesome, user-friendly product that would help dogs and their owners despite these challenges.
Initial Pitch
Kristina introduced TurboPup K9 meal bars as a workable option for feeding dogs on the go during her first Shark Tank pitch. She stressed that the bars are a complete meal that is prepared with premium, natural ingredients that are appropriate for dogs. To show the Sharks how appealing the bars were, Kristina gave them samples to look at and even allowed her dog, Oden, to eat.
She emphasized how convenient the bars are for outdoor activities like hiking and camping. Kristina requested $100,000 in exchange for 20% equity, stating that she needed the money to increase production, improve marketing, and open up new distribution channels. In her pitch, she tried to prove that TurboPup was a complete meal replacement meant for dogs rather than just a treat.
Queries About The Product
Kevin O’Leary was confused. Is this a kind of treat or a replacement for dog food? Kristina said that the meal bars, which are manufactured with natural, safe ingredients and provide 250 calories per serving, can be used as a complete meal replacement.
Mark Cuban asked about the sales and selling price.In response, Kristina disclosed that TurboPup was still in its early phase of growth. The company made $11,000 total in lifetime sales. One pack sells for $299 and two packs for $399.
Robert Herjavec inquired about her plans to grow the business.
In order to grow the business, Kristina outlined her plans to use the funding to increase production, improve packaging, and open more physical stores.
Shark’s Responses and Final Deal
Except for Daymond, all the other sharks decided not to invest due to similar reasons. The main issue was the low sales of the company and the company wasn’t developed enough to justify an investment.
Daymond John was the only shark who offered a deal. He found the idea interesting, and he thought Kristina’s idea and the product’s niche market had potential.
First, he offered $100,000 for 40% equity, but Kristina countered with 30% equity. After some negotiation, they decided to make a deal of $100,000 in exchange for 35% of the company.
Product Availability
TurboPup stopped operations as of 2023, and its goods are no longer available for purchase. The bars are no longer available from major online retailers like Amazon, and the company’s website has disappeared. As of today, TurboPup is no longer manufacturing or distributing its meal bars and has ceased operations.
Conclusion
The experience of TurboPup on Shark Tank showed the possibilities and difficulties of bringing an innovative product to a specialized market. Although Daymond John found Kristina Guerrero’s concept of dog meal bars to be creative and a good idea. The company struggled to grow and establish a solid presence in the competitive pet food market.
TurboPup eventually went out of business despite early support and an effective Shark Tank pitch. This highlights the unpredictable nature of businesses. As of today, TurboPup is still remembered by Shark Tank as a clever idea that, unfortunately, failed. Regarding Kristina, her love of dogs and her enthusiasm for creativity will probably inspire her to take on new projects in the future.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.