Twist It Up Comb is a novel concept that Noel Durity brought to Shark Tank. He made this unique comb to assist those with Afrocentric hair in doing their hair in a natural way. Finding tools that function well without causing damage or pulling is a challenge for many people with this type of hair. Noel wanted a comb that people with afros or twists could use quickly, easily, and safely.
Noel requested $225,000 from the Sharks in exchange for 15% of his business. He demonstrated the comb’s operation and described how it may assist millions of people with hair styling. Noel thought the Sharks would see how important his product was. The Sharks posed a lot of questions concerning the comb in this episode.Will the entrepreneur get a deal on Shark Tank? Check out Twist It Up Comb update to find out!
Twist It Up Comb Net Worth Shark Tank Update 2025
Noel Durity asked for a $225,000 investment in exchange for 15% equity in his company. This meant he valued his company at $1.5 million. He made a deal with Daymond John and Mark Cuban for $225,000 in exchange for 25% of his company. This new deal valued his company at $900,000. After the show aired, Twist It Up Comb saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Twist It Up Comb is about $1.94 million.
In our Twist It Up Comb update research, Twist It Up Comb became popular after Shark Tank. Noel’s agreement with Daymond John and Mark Cuban aided in the expansion of the business. The Shark Tank presentation garnered significant notice for Noel’s product. Twist It Up Comb sales increased rapidly.
The business is still operating and doing well now. The reach of Twist It Up Comb has expanded. Both online and in-store sales are available. Today, the company makes over $6 million annually. New goods were also added by the corporation. Those with Afrocentric hairstyles continue to love the Twist It Up Comb. Customers can purchase the comb at the company’s website. Noel’s efforts on this product are still yielding results.
In terms of a Twist It Up Comb update, Twist It Up Comb did indeed land a deal. Daymond John and Mark Cuban both made offers to Noel. They made an offer of $225,000 for a quarter of the business. Noel accepted this agreement even though it exceeded his initial demand of 15%.
Daymond and Mark intended to concentrate on product licensing. Mark offered to handle the business by himself if they were unable to secure a licensing agreement. Noel accepted their conditions. He was thrilled to be working with Mark and Daymond.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | $225,000 for 25% equity | N/A | yes |
| Lori Greiner | out | N/A | N/A |
| Kevin O’Leary | out | N/A | N/A |
| Robert Herjavec | out | N/A | N/A |
| Mark Cuban | $225,000 for 25% equity | N/A | yes |
Twist It Up Comb Shark Tank pitch
Noel Durity spotted an issue and came up with the Twist It Up Comb. It was difficult for those with Afrocentric hair to find quality hair styling equipment. Noel saw that a lot of the products available were not made for his hair type. He was looking for a gadget that would make it simple for people to style their natural twists. Noel thought that many individuals would benefit from a comb designed specifically for Afrocentric hair.
He began working on his comb design. Making a product that was straightforward, robust, and simple to use was the aim. People should be able to carry the comb in their pockets, according to Noel. Noel encountered difficulties when developing his product. Developing a new product was challenging. He needed to gather the necessary supplies to make a sturdy, long-lasting comb. Additionally, he required a well-designed comb that wouldn’t hurt or pull.
It was difficult to get the comb produced as well. Noel initially manufactured the comb abroad, but production was delayed by pollution problems in China. It was also challenging to find funding to meet demand. Noel spent a lot of time learning how to sell his comb online and market it. He learned how to advertise on Facebook on his own. Noel maintained his focus despite the challenges. He wanted his invention to be successful because he believed it would benefit people.
Noel was prepared to make an impression on the sharks when he stepped into the Shark Tank. He requested $225,000 in exchange for 15% of Twist It Up Comb. Noel clarified that his comb was designed for Afrocentric hair types. His goal was to create a product that would enable individuals to twist their hair without causing any harm. Noel demonstrated its ease of use to the Sharks.
The hair was not pulled or harmed by the comb’s rapid operation. Even samples were distributed by Noel. He wanted every Shark to get a close-up look at the comb. According to him, his comb was sturdy enough to be carried in a pocket. Additionally, it was strong enough to withstand repeated use without bending. Fun was part of Noel’s appeal.
He kept the Sharks interested by dancing and playing music. Noel informed the Sharks that his comb sold for $30 and cost $3.50 to produce. His pitch demonstrated his diligence and enthusiasm.
Twist It Up Comb was the subject of numerous queries from the Sharks. Despite his curiosity, Robert Herjavec found it difficult to comprehend how the comb operated. According to Noel, Afrocentric hair grows upward rather than downward. He claimed that using this comb instead of chemicals helps people maintain their natural twists. “Why don’t people just use a pick?” Robert asked. “A pick pulls the hair and can hurt,” Noel explained.
This comb operated in a different way. It allowed twisting without discomfort or tugging. The Sharks enquired as to whether ladies could also use this comb. “Yes,” Noel replied. The comb was popular among women with short hairstyles. The Sharks enquired about Noel’s sales as well. “I sold over $100,000 in four months,” he claimed. Noel wanted to finish with $500,000 by the end of the year.
He claimed that online buyers accounted for 70% of his sales. The Sharks wanted to know what Noel was going to do with the money. “I need it for inventory,” Noel remarked. He struggled to meet the demand. He sold out of his merchandise seven times. Obtaining enough combs to sell was Noel’s main challenge. Noel’s commitment and his capacity to pick up marketing on his own pleased the Sharks.
The Sharks’ reactions to Noel’s pitch were not entirely uniform. Although he claimed not to grasp the product, Robert Herjavec enjoyed Noel’s story. Robert left since he didn’t see how he could be of use. Daymond The product was well received by John and Mark Cuban. They sought to secure a licensing agreement in order to assist Noel. Noel was promised $225,000 by Mark and Daymond in exchange for a quarter of the business. Noel considered this proposal.
He wanted to ensure that the agreement was equitable. Daymond promised to assist Noel in obtaining a license. Mark promised to continue assisting Noel with the business even if they were unable to secure a licensing agreement. Mark and Daymond had faith in Noel’s product. They believed that many individuals may benefit from it. Noel gave it some thought and accepted the arrangement. He couldn’t wait to collaborate with Daymond and Mark.
What Went Wrong With Twist It Up Comb on Shark Tank?
On Shark Tank, Noel did not encounter many difficulties. The majority of Sharks enjoyed his stuff. Due to his inability to comprehend the comb, Robert Herjavec left school. “I don’t know how people will use it,” he remarked. The other Sharks were captivated by Noel’s compelling pitch. A few Sharks wanted to know if the comb was exclusive for persons with Afrocentric hair or if it would work for everyone.
Although many people like the comb Noel clarified that it was designed for those with Afrocentric hair. The Sharks realized there was a sizable demand for the comb. Noel demonstrated his ability to sell it. His diligence with internet advertisements demonstrated his commitment to the Sharks. Keeping up with demand was Noel’s toughest challenge. He wanted assistance creating additional goods and managing inventory. But his pitch went well overall.
Product Availability
A unique comb designed for those with Afrocentric hair is the Twist It Up Comb. People can carry the comb in their pockets because it is portable. Moreover, it is robust. According to Noel, it’s a one-time purchase. The comb is designed to be durable and robust. You can now buy the Twist It Up Comb online. Both Amazon and the company’s website sell it. There are new products on the company’s often-updated website.
Additionally, Twist It Up Comb is available to customers at over 250 beauty supply retailers nationwide. The price of the comb is around $30. It gained popularity after appearing on Shark Tank. Noel continues expanding the company and expanding the range of products.
Conclusion
On Shark Tank Twist It Up Comb had an amazing experience. Afrocentric hair types benefit from a special product that Noel Durity brought to the Sharks. He sought to address a genuine issue for a large number of individuals. The Sharks were impressed by Noel’s effort and enthusiasm. He struck a contract with Mark Cuban and Daymond John. Noel has developed Twist It Up Comb into a profitable company since Shark Tank.
The business is still in operation today and generates millions of dollars in revenue annually. Noel keeps expanding his product line and safeguarding his brand. The tale of Twist It Up Comb demonstrates how perseverance and a smart concept can pay off. We anticipate hearing from Noel and his business again soon.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
