Fashion is more than just clothing; it is often a way to express identity and individuality. But many people, especially children, lack the opportunity to showcase their creativity in meaningful ways. At the same time, many children around the world lack basic school supplies, a simple but critical tool for their education. These are problems that can feel overwhelming and impossible to solve.
Jonathan and Alex Torrey wanted to change this with their business, Umano. They created a unique fashion brand that turned children’s artwork into high-quality shirts and accessories. For every shirt sold, they donated a bag of school supplies to a child in need. This way, they combined style with a purpose and offered people a chance to make a difference while wearing something they loved.
On Shark Tank Season 7, the brothers shared their vision. They sought $150,000 for 15% of their business. Their goal was to scale up their production, as they were missing out on sales due to low inventory. Did the entrepreneur get a deal on Shark Tank? Check out our UMANO update to find out!
UMANO Net Worth Shark Tank Update 2025
Jonathan and Alex Torrey asked for a $150k investment in exchange for 15% equity in their company. This meant they valued their company at $1 million. They made a deal with Lori Greiner and Mark Cuban for $150k in exchange for 20% of their company. This new deal valued their company at $750,000. After the show aired, Umano saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Umano in 2025 is about $1.21 million.
After Shark Tank, Umano experienced a surge in sales. People loved their mission and their stylish designs. The exposure from the show brought them more customers than ever before. However, despite the initial success, Umano faced challenges in sustaining its business.
In March 2017, just two years after their appearance on Shark Tank, the founders decided to shut down Umano. They stopped selling all clothing items and closed the brand entirely. While the reason wasn’t directly shared, running a business with such a strong social impact likely came with high costs and operational difficulties.
Even though Umano shut down, the Torrey brothers didn’t give up on their dream of making a difference. Each of them went on to start new ventures focused on creating a more significant social impact.
As of today, Umano remains closed, and there are no plans to relaunch the brand.
Yes, Umano got a deal on Shark Tank. Lori Greiner and Mark Cuban partnered to offer $150,000 for 20% equity in the company.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner and Mark | 1# $150,000 for 25% equity 2# $150,000 for 20% equity | N/A | Yes |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | $150,000 for 33.3%% equity | N/A | N/A |
| Mark Cuban | $150,000 for 20% equityParterned with Lori | N/A | N/A |
UMANO Shark Tank pitch
Jonathan and Alex Torrey came from a family of hard workers. Their parents taught them to value education and kindness. They often spoke about how small acts of giving could lead to big changes.
Their inspiration for Umano came from volunteering. They saw firsthand how a lack of basic school supplies could limit a child’s potential. At the same time, they noticed how children’s creativity could inspire people. This gave them the idea to combine fashion with a purpose.
Starting the business wasn’t easy. They worked out of their garage and faced financial struggles. Still, their passion for helping children kept them going.
Jonathan and Alex began their pitch by showing how they ran Umano from their garage. They explained that their mission was to connect people with a larger purpose. They wanted their customers to feel like they were part of something meaningful.
The brothers shared samples of their shirts, which featured adorable and artistic designs created by children. The shirts were soft, stylish, and made to appeal to both adults and kids. For every shirt sold, they donated a bag of school supplies to a child in need.
They explained their business model and shared their numbers. Each shirt costs $11 to produce, including the donation. They sold the shirts for $48. In 2014, they had earned $106,000 in sales, and their products were available in Bloomingdale’s, boutiques, and online.
Their main challenge was inventory. They often ran out of stock, which meant missing out on sales. That’s why they needed $150,000 for 15% equity in their business. Keep reading our UMANO update to see what happens next!
Each shark had questions about the business. Here’s what they asked:
Daymond John asked if the children whose artwork was used received royalties. Jonathan and Alex explained that they did not pay royalties because Umano was a social impact brand. The focus was on giving back through donations.
Kevin O’Leary wanted to know if the donation aspect hurt their profit margins. The brothers explained that they believed in giving more as the company grew.
Robert Herjavec found the fashion industry challenging and didn’t feel like it was the right fit for him, so he decided to step out.
Lori Greiner loved their mission. She admired their creativity and the purpose behind their brand.
Mark believed the business had potential but needed better online sales strategies.
Kevin O’Leary didn’t invest because he thought the profit margins were too tight. He went out.
Robert Herjavec also decided not to invest, saying the fashion industry was tough and not a good fit for him.
Daymond John offered $150,000 for 33.3% equity. He believed his expertise in fashion could help the business grow.
Lori Greiner offered $150,000 for 25% equity. She loved the social mission and wanted to support the brothers.
Mark Cuban offered $150,000 for 20% equity. He wanted to focus on improving their online sales.
In the end, Lori and Mark decided to team up. They offered $150,000 for 20% equity, and the brothers accepted.
Product Availability
Umano’s shirts were known for their unique designs and soft fabric. Each design was created by a child, making every piece special.
At the time of Shark Tank, their shirts were available online, in Bloomingdale’s, and in select boutiques. They were priced at $48 each. However, Umano is no longer in business. As of 2017, the company has stopped selling its products.
Conclusion
Umano’s journey was inspiring. Jonathan and Alex showed that business could be a force for good. Their idea of turning children’s artwork into high-fashion shirts captured the hearts of many.
Although the company didn’t last, its impact did. Through their work, the brothers provided school supplies to countless children and inspired others to think about how businesses can give back.
While Umano is no longer around, the Torrey brothers continue to pursue their passion for making a difference through new ventures. Their story reminds us that even when a business ends, its mission can live on.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
