Trevor and Justin Johnston developed Wallet Buckle. They aimed to address the issue of transporting wallets during busy events. Numerous individuals lose or mislay their wallets in such circumstances. The Wallet Buckle is a belt buckle designed to hold as many as four cards. It is simple to use and safe. It provides a hands-free option to conventional wallets.
They aimed to secure financing to expand their business. They appeared on Shark Tank seeking $500,000. Will the entrepreneur get a deal on Shark Tank? Check out the Wallet Buckle update to find out!
Wallet Buckle Net Worth Shark Tank Update 2025
Trevor and Justin Johnston asked for a $500k investment in exchange for 10% equity in their company. This meant they valued their company at $5 million. They did not secure a deal on Shark Tank. After the show aired, Wallet Buckle saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Wallet Buckle is about $5.5 million.
Following its appearance on Shark Tank Wallet Buckle failed to secure a deal. The sharks believed the evaluation was excessive. They believed the product would have difficulty expanding. Nevertheless, the business continued onward. They achieved success via licensing agreements with sports leagues. This encompassed the NCAA, NFL, MLB, and NBA.
This assisted them in connecting with a larger audience. Currently, Wallet Buckle generates $3 million in annual revenue. The business persists in offering items both online and in physical locations. They maintain a connection with fans via social media.
No Wallet Buckle did not get a deal on Shark Tank. The sharks felt that the product would not grow quickly enough. Kevin O’Leary thought the business relied too much on kiosks and festivals. Robert Herjavec saw the potential but felt the market was too small. Daymond John liked the product but believed the company would struggle without a retail store.
Lori Greiner and Mark Cuban both passed because they thought the product had a niche market. They felt it wouldn’t grow fast enough to be worth the investment. The company left without a deal but continued to grow.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
Wallet Buckle Shark Tank pitch
Trevor and Justin Johnston are siblings. Their inspiration stemmed from the annoyance of lugging around wallets. During busy gatherings, they observed that individuals often misplaced or struggled with their wallets. They recognized a chance to develop a remedy. Their concept was straightforward: a belt buckle designed to hold cards. In this manner, individuals could easily access their cards without having to rummage through a wallet.
They aimed to create something functional and fashionable. However, developing the Wallet Buckle proved to be challenging. The siblings encountered difficulties in creating the product. They had to determine how to create the buckle. They needed to identify the appropriate materials to ensure it was sturdy and safe. The siblings put in a lot of effort to ensure the product was operational and visually appealing. It required time to create a product that consumers would desire to purchase. Their effort was rewarded when they sold 15,000 units in only 18 months.
Trevor and Justin stepped into the Shark Tank pitch filled with optimism. They requested $500,000 in return for a 10% stake in their business. They began by describing the issue: individuals misplace their wallets during busy gatherings. The Wallet Buckle would resolve this by providing a hands-free method to carry cards. The siblings described the characteristics of the product.
The Wallet Buckle is capable of storing as many as four cards and features RFID protection. This assists in stopping digital theft. They also noted that the buckle is available in 195 unique designs. Customers have the option to select from materials such as wood and carbon fiber. The brothers informed the sharks that it took $5 to $7 to produce a single buckle. They sold it for $49.
This provided them with a significant profit margin of 85-90%. The business had achieved almost $500,000 in sales by the time they featured on Shark Tank. They anticipated achieving $2.5 million by the following year. The siblings aimed to grow beyond festivals by establishing kiosks and retail collaborations. They wished the sharks would recognize the opportunity for development.
The sharks were full of inquiries regarding the product. Kevin O’Leary was the one who spoke first. He inquired of the brothers about their plans for business expansion. He believed that depending on kiosks and festivals was not a wise strategy. Robert Herjavec inquired about the possibilities for mass retail. He doubted that the Wallet Buckle would attract a large audience.
Daymond John appreciated the product but was uncertain about its in-store performance. Lori Greiner inquired about the marketing approach. The siblings shared that they utilized social networks, influencers, and email newsletters to connect with their audience. Mark Cuban inquired about the potential for the product’s growth.
He was worried that the Wallet Buckle was a specialized product and wouldn’t expand quickly enough to be a worthwhile investment. The siblings attempted to clarify that their attention was on expanding the business. However, the sharks were not persuaded.
The sharks were amazed by the innovation of the Wallet Buckle. Nonetheless, they were uncertain about the business model. Kevin O’Leary was the first to withdraw. He believed the business wouldn’t thrive with such a limited emphasis on festivals and kiosks. Robert Herjavec pursued and subsequently surpassed. He believed the product had promise but didn’t observe a sufficient market for it to expand.
Daymond John appreciated the concept but believed that Wallet Buckle would face challenges in retail without having its storefront. He also left school. Lori Greiner and Mark Cuban both declined because they thought the product wouldn’t appeal to a wide audience. Ultimately all the sharks chose not to strike a deal. The siblings exited Shark Tank without securing any investment.
What Went Wrong With Wallet Buckle On Shark Tank?
The primary concern with Wallet Buckle was the product’s potential in the market. The sharks believed it was a specialized product. Kevin O’Leary believed that depending on festivals and kiosks was overly risky. Robert Herjavec concurred that the market size was insufficient for Wallet Buckle to expand rapidly. Daymond John believed that having its retail stores was essential for the company’s success.
Lori Greiner and Mark Cuban both believed that the product would not attract a sufficient number of customers. They were worried that the business wouldn’t expand quickly enough to be a worthwhile investment. Due to these worries, the sharks collectively chose not to make an offer.
Product Availability
The Wallet Buckle is available for purchase online. Customers can find it on the company’s website. It is also available at events and in stores. The company has expanded its reach by securing licensing deals with major sports leagues. This allows them to offer sports-themed designs. These designs are available for fans of teams like the NCAA, NFL, MLB, and NBA.
Wallet Buckle is priced at $49. It is a high-quality product with a good profit margin. The company continues to grow and expand. They use social media and partnerships with influencers to promote the product.
Conclusion
Trevor and Justin Johnston’s journey with Wallet Buckle has been a success. Despite not getting a deal on Shark Tank the company has continued to grow. They have secured licensing deals with major sports leagues and made $3 million in annual revenue. The Wallet Buckle offers a practical solution for people who want to carry their cards securely and stylishly. While the company didn’t get a deal on Shark Tank it has managed to thrive and expand.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
