Many people love tasty burgers but find it hard to get good ones quickly. Erica Cohen and Lori Barbera saw this problem and wanted to fix it. They started a food truck called Baby’s Badass Burgers.
They served yummy burgers from their bright pink truck. They also had friendly staff to make the experience fun. They went on the TV show Shark Tank to ask for help to grow their business. They wanted to open a real restaurant.
But the Sharks, who are the investors in the show, were not sure about this idea. They thought the food truck was already doing well. They didn’t think opening a restaurant was the best next step. So, they didn’t invest in Baby’s Badass Burgers. But Erica and Lori kept working hard.
Erica and Lori entered the shark tank seeking They grew their business in other ways. They asked the Sharks for $250,000 in exchange for 30% of their company. Did the entrepreneur get a deal on Shark Tank? Check out our Baby’s Badass Burgers update to find out!
Baby’s Badass Burgers Net Worth Shark Tank Update 2025
Erica Cohen and Lori Barbera went on Shark Tank asking for $250,000 for 30% of their company. This meant they thought their business was worth $833,333. They did not make a deal with any Shark. The episode was aired on May 3, 2013. The company remains active and operates multiple food trucks and franchises. Using the default 10% yearly growth method, the current net worth of Baby’s Badass Burgers is estimated to be around $2 million in 2025.
After appearing on Shark Tank, Erica and Lori kept their focus on their food trucks. They didn’t open a restaurant right away. Instead, they added more trucks in places like Los Angeles, San Diego, and Houston. They also made their menu better with new burger choices and special items for different seasons. Later, they started thinking about opening real restaurants.
By 2023, they had a spot at CoLab Public House in Vista, California. This means they are growing in new ways. Their business is doing well, with an estimated worth of $5 million. They are still serving tasty burgers to happy customers.
On Shark Tank, Erica and Lori asked for $250,000. They were willing to give up 30% of their company for this money. But the Sharks didn’t agree with their plan to open a restaurant. They thought sticking with food trucks was a better idea. So, none of the Sharks invested in Baby’s Badass Burgers.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Baby’s Badass Burgers Shark Tank pitch
Erica Cohen and Lori Barbera started Baby’s Badass Burgers in 2009. Erica had worked in restaurants before. Lori was good at planning events. They both loved good food and wanted to bring tasty burgers to people in a fun way.
They noticed that many people wanted quick, delicious meals. So, they decided to start a food truck that served gourmet burgers. They made sure their truck was easy to spot with its bright pink color. They also hired friendly staff to make customers feel welcome. This idea helped them stand out and attract many customers.
When Erica and Lori went on Shark Tank, they brought two of their staff members, called “burger babes,” with them. They wore the brand’s pink outfits. They asked the Sharks for $250,000 in exchange for 30% of their company. They wanted this money to open their first real restaurant. They gave the Sharks samples of their burgers to show how good they were.
The Sharks liked the burgers but had questions about the plan to open a restaurant. They were not sure if this was the right move for the business. Keep reading our Baby’s Badass Burgers update to see what happens next!
The Sharks had many questions for Erica and Lori.
Barbara Corcoran asked why they needed $250,000. Erica said they wanted to open a restaurant.
Robert Herjavec asked why they thought they would do well with a restaurant. Erica said their good food would make it successful. Robert was not convinced. He thought running a restaurant was very different from running a food truck.
Mark Cuban pointed out that $250,000 was not enough to open a restaurant.
Daymond John asked why they didn’t just get more food trucks since that was already working well. Erica said they always dreamed of having a restaurant. But the Sharks were not satisfied with this answer.
Each Shark had their own thoughts about the business.
Robert Herjavec was disappointed because he felt the information they gave was only about the food trucks, not the restaurant plan. He decided not to invest.
Barbara Corcoran understood their wish to have a restaurant. But she was worried they wanted to leave the food truck business because it was hard work. She wanted to invest in people who loved their work, so she also decided not to invest.
Mark Cuban saw both good and bad points in the restaurant idea. But he knew $250,000 was not enough money to make it happen. So, he chose not to invest.
Kevin O’Leary loved the burgers. He gave them a high score for taste but a low score for their business plan. He decided not to invest.
Daymond John was waiting to see if Erica and Lori would change their plan based on the feedback. Since they didn’t, he also chose not to invest.
In the end, none of the Sharks made a deal with Baby’s Badass Burgers.
What Went Wrong With Baby’s Badass Burgers On Shark Tank?
The main issue was that the Sharks didn’t agree with Erica and Lori’s plan to open a restaurant instead of growing their food truck business. The Sharks thought the food trucks were already successful and saw no reason to risk moving into a restaurant.
Another problem was the amount of money they asked for. Mark Cuban pointed out that $250,000 wouldn’t be enough to start a restaurant. The cost of renting a space, hiring staff, and running the business would be much higher.
Additionally, the founders didn’t have a strong plan for how the restaurant would work. They focused more on their past success with food trucks rather than proving why the restaurant would succeed. The Sharks wanted to invest in something with clear growth potential, and they didn’t see that in the restaurant idea. Because of these reasons, the Sharks decided not to invest in Baby’s Badass Burgers.
Product Availability
From our Baby’s Badass Burgers update research, Baby’s Badass Burgers is still in business and has grown even without a Shark Tank deal. The company continued expanding its food trucks and later opened a brick-and-mortar location at CoLab Public House in Vista, California.
The brand remains popular, and its burgers are well-loved. They have also used their food trucks for private events, parties, and catering, which has helped them stay successful.
If you want to try Baby’s Badass Burgers, you can visit one of their food trucks in Los Angeles, San Diego, or Houston. They also have a location at CoLab Public House in Vista, California.
You can check their website or social media pages to find out where their food trucks will be next. They also cater for special events, so customers can book them for parties, weddings, or business gatherings.
Conclusion
Even though Baby’s Badass Burgers didn’t get a deal on Shark Tank, the business has continued to grow. The founders focused on expanding their food truck operations and later opened a restaurant. Their burgers remain popular, and they have found success through catering and special events.
Their Shark Tank experience shows that even without an investment, businesses with a strong customer base and a good product can still succeed. Baby’s Badass Burgers is a great example of how hard work and persistence can lead to success.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
