Hiccup is a business focused on addressing an ecological issue. It emphasizes minimizing waste from disposable cups. The concept originated with Kristina Smithe after observing the large number of cups utilized at marathons. She aimed to devise a solution. She proposed using reusable cups for large gatherings. Hiccup’s cups are crafted from silicone and are reusable multiple times.
They are brought to events and collected afterward. The cups have been washed and are prepared for the upcoming event. In this manner, events can avoid utilizing disposable paper cups. Hiccup provides a superior more environmentally friendly method for managing drinking cups at races and various large gatherings. It illustrates how minor actions can have a significant impact on the environment. Will the entrepreneur get a deal on Shark Tank? Check out the Hiccup update!
Hiccup Net Worth Shark Tank Update 2025
Kristina Smithe asked for a $500k investment in exchange for 10% equity in her company. This meant she valued her company at $5 million. She did not make a deal with any of the Sharks. After the show aired, Hiccup saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Hiccup in 2025 is about $1.5 million.
In our Hiccup update research, Hiccup is still in business. The company now works in multiple cities. They have served 82 races and have 50,000 reusable cups. They have been able to reduce waste by eliminating around 300,000 disposable cups. Their efforts have caught the attention of the media. Their services are now being used in marathons across the country.
Hiccup’s impact on sustainability has been recognized in the running community. They continue to partner with race organizers to make events more eco-friendly. They keep pushing forward toward a greener future.
In terms of the Hiccup update, No Hiccup did not get a deal on Shark Tank. The founder Kristina Smithe pitched her idea to the Sharks. She wanted $200,000 for 10% of the company. The Sharks were impressed by the product and the idea. Nevertheless, they were wary of the company’s capacity to expand. Several Sharks were concerned about the expenses related to expansion. They aimed to ensure the company was capable of managing expansion.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daniel Lubetzky | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Hiccup Shark Tank pitch
Kristina Smithe established Hiccup. She has consistently shown interest in sustainability. In 2017 Kristina obtained her degree in Environmental Science. She also pursued studies in Fire Science. She collaborated with the US Coast Guard and Marine Towing of Tampa. She worked as a Mechanical Engineer. Kristina’s passion for running significantly influenced her concept for Hiccup.
In December 2011 she completed the California International Marathon. Following the race she became aware of the significant amount of waste generated by paper cups. She consumed six cups on a brief flight following the marathon. This prompted her to consider how many cups were utilized during the marathon with 9000 participants. She was looking for a more effective method to diminish this waste.
She believed a cup rental service for marathons would be beneficial. When she was unable to locate one she chose to make it on her own. Kristina created a reusable cup and produced it with silicone. She subsequently launched the company Hiccup to offer this solution at running events.
Kristina pitched her product she explained that Hiccup provides reusable cups for events. These cups are made from silicone. They are durable and can be used many times. Kristina shared how the cups are delivered to events in bags. After the event, the cups are collected and cleaned. The goal is to reduce waste from disposable cups at marathons and other large races.
She highlighted the need for a sustainable solution in the running community. Kristina also shared that Hiccup had already been used in 82 races. She was seeking $500,000 for 10% of the business. The Sharks were curious about how Hiccup works and how much it costs to operate. Kristina explained the costs and her plans for growth.
The Sharks posed multiple inquiries regarding Hiccup. They inquired about the expenses related to the product and its functionality. They were curious about the production cost of each cup. Kristina mentioned that the cups are priced at $2 each to produce. The Sharks were intrigued by Hiccup’s plans for expansion. They inquired about the market for the item. Kristina stated that the company had previously participated in 82 events.
She disclosed that they possessed 50,000 cups in stock. The Sharks inquired about the cleaning procedure as well. Kristina mentioned that following an event the cups are gathered. They are brought to a cleaning center where they are cleaned using industrial dishwashers. This guarantees they are prepared for the upcoming event. The Sharks inquired about the company’s upcoming strategies.
Kristina expressed her desire to broaden her reach to additional events nationwide. She also wished to offer the product in additional cities. She detailed how Hiccup assists event planners in minimizing their ecological footprint.
The Sharks were impressed with Hiccup’s mission. They all agreed that sustainability was important. They liked the idea of reusable cups for marathons. However, they had concerns about the competition. Some of the Sharks were worried about other companies offering similar products. They wanted to know how Hiccup could stand out. They were also worried regarding the company’s capacity to expand.
Several Sharks were concerned about the expenses related to expansion. They aimed to ensure the company was capable of managing expansion. In the end, every shark decided not to invest in the company and wished Kristina all the best in her future endeavors.
What Went Wrong With Hiccup On Shark Tank?
Not much went wrong during Hiccup’s pitch. The Sharks were impressed with the product and its potential. However, they were cautious about the company’s ability to scale. Some of the Sharks were worried about the costs involved in expanding. They wanted to make sure the company could handle growth. Kristina addressed these concerns by explaining how the company already operated in several cities.
She also shared that Hiccup had 50,000 cups and had worked at 82 events. Despite the concerns, Kristina was able to convince Mark Cuban to invest in the business. He saw the long-term potential of Hiccup and believed in the company’s mission.
Product Availability
Hiccup’s reusable cups are made from silicone. They are designed to be durable and malleable. The cups are delivered to events in large bags. After the event, the cups are collected and cleaned. The product is available for purchase through the Hiccup website. Race organizers can book the cups for their events. Hiccup provides the cups to marathons and races in cities across the country.
They are used in events in North Carolina, Alabama, Kentucky, Ohio, and Minnesota. The cups are sold in packs and can be reused many times. The price for the cups depends on the event and location. Race organizers can contact Hiccup directly for more pricing information. Hiccup’s goal is to help make events more sustainable by providing reusable cups instead of disposable ones.
Conclusion
Hiccup’s journey on Shark Tank helped the company grow. Since then they have expanded to more cities and served more events. They have reduced waste by eliminating disposable cups. The deal with Mark Cuban gave the company the support it needed to scale. Hiccup continues to inspire change in the running community by promoting sustainability. Their reusable cups offer an eco-friendly solution to a big problem.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
